5 Things Your Competitors Can Teach You About SEO

CompetitorsWhat your competitors can teach you about SEO

Search engine optimization or simply SEO is one complex mechanism that even professionals get a hard time in cracking out the shell. For a fact, the algorithm has been changing overtime as search engines always want to give the people justifiable and reliable results for their queries. If you are an SEO professional, how can you get your hands on the top page?
To keep the content in top rankings, your search engine optimization strategies should always be legit and updated. Any foul schemes can be detected and eventually will sink your ranking to a lower level. In light of this, here are some tactics that you can practice to catch up with any search engines’ changes in algorithm.

Lesson #1: Content is king

Over the years, the content has remained as one integral factor in search engine optimization success. Search engines such as Google and Yahoo have always known that people are up to valuable content and not something empty-worded article. If you want your content to live up with the results, then you better affix high quality attribute. Furthermore, avoid putting duplicate content into your website. Observe your competitors articles in relations with their SEO technique or strategy.

Lesson #2: Getting reliable links

One thing that will surefire the success of search engine optimization is the links. This still works until today, but it now has to do with “natural and earned” links. Even if you buy links, there is no absolute guarantee that these links will count.
So how are you going to earn these links that are acceptable to the search engines? It may take up a lot of hard work and luck, but you can earn these links through endorsements. If you influenced other bloggers or journalists to write something about your business and link it to your site, then the search engine will count it in. You can get a good idea on how your competitors are doing this.

Lesson #3: Not overdoing keywords optimization

A content enriched with keyword can be the downfall of search engine optimization. You should take note that search engines can read between the lines. Therefore, keep the specific keywords at bay and use other keywords instead. You will notice how a certain site have good use of keywords but never overdo it.

Lesson #4: Work on social media

Social media plays an integral role in uplifting your online ranking. It should be remembered that the stance of social media is wide and so is its capability to bring quality traffic. Therefore, be active in updating your social media accounts and do not forget to link your content back to your site as part of your search engine optimization strategy. Look at your competitors site and notice how well they do this-normally on the right side of their pages.

Lesson #5: Be patient and always be updated

One time search engine optimization will not instantly make your site recognizable by the search engines. It takes times as you implement several tasks to attain a long-lasting impact on your website’s traffic and rankings. Apart from being patient, you also have to keep yourself updated on the current happenings on the algorithm of search engines. It is through knowledge that you can tailor your strategies in optimizing a website.

If you don’t know who your competitor is simply “google” your keyword or phrase, and the first three sites are going to be the competition. But you’re not going to want to compete with the “big boys” as of yet, so look for websites close to your size for they will be your real competitors.
Indeed, working with search engine optimization is no easy task. In order to be successful, you should unify all the factors or techniques in SEO to reap out justifiable and good ranking.

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8 Effective Ways to Increase Your Social Media Reach

For most most of us, increasing your reach is the ultimate goal of establishing and maintaining a social media presence. But first things is first. In order to make social media an effective tool to reach out to others, you first need to generate a following — fans for your Facebook page, followers for your Twitter account and LinkedIn company page, etc.

The more fans and followers you have for your social media presence, the better reach you’ll have. And better reach means the potential to generate more leads for business. So at the very core of social media for lead generation, you must take steps to increase your reach. To help you get started, here are 8 effective ways to expand your social media reach.

8 Ways to Attract More Social Media Fans and Followers

1. Optimize Your Social Presence. First and foremost, you must make sure your presence is optimized. Make sure the bios/profiles for your social media accounts are complete and that they include clear and concise descriptions of your business, your company logo, and your website URL. And now that social media updates are included in search results, be sure you’re also optimizing your tweets, Facebook posts, and LinkedIn company status updates with keywords appropriate for your business, which could help you get found in search.

2. Promote Your Social Presence Everywhere. And by everywhere, we mean everywhere — on various pages of your website, on your blog, on signage in your storefront if you’re a local business, in print advertising, on your business cards, in your email marketing messages. Many social media sites now have official ‘follow’ buttons you can include on your website and blog. If not, you can create your own button and link it to your social media account. Twitter, for example, offers an official follow button that enables your site visitors to become a Twitter follower with just one click!

3. Share Useful, Valuable Content. It’s not just enough to promote your presence. You need to make your presence is something that’s worth following in the first place. Make sure your tweets, Facebook posts, and LinkedIn updates consist of valuable, useful, and engaging content. Avoid product-focused content, and instead, make your social updates consist of educational content that has the potential to attract more fans and followers. People follow brands in social media because they’re looking for something useful, not because they want to know about how great your products and services are.

4. Add Social Sharing Buttons to All Your Content. Just as you should be promoting your social presence in as many places as possible, you should also be enabling your site visitors and email subscribers to share your content with their personal networks as easily as possible. Add social sharing buttons (e.g. “Share on Facebook” “Tweet This,” etc.) to all of your content — on individual blog articles, in email messages, on landing pages for eBook and webinar downloads, within the pages of your eBooks, etc. By evangelizing your audience to share your content, you’ll have better potential to reach a broader audience that extends beyond your direct network of fans and followers. And if those people like the content that their friends are sharing with them, they may be inclined to become direct followers of you, too!

5. Find, Follow, and Build Relationships With People In Your Industry. Use tools like Tweet Grader, Twitter Search, and Twellow to identify other Twitter users in your industry. Start following them, participating in discussions, and engaging in conversations. Find and follow other influential bloggers and re-tweet their content. Follow back anyone who follows you. Participate in Twitter chats and hash tag conversations like #FollowFriday (#FF). Start following some of the people your followers (and the people you’re following) are following too!

6. Interact With Fans and Followers. Just as you should be regularly sharing educational, insightful content, you should also be monitoring your presence and interacting with your fans and followers. Ask questions, be engaging, and participate in discussions to create a presence worth following.

7. Create a Custom Facebook Welcome Page. Follow this quick tutorial to create a custom Facebook landing page tab to welcome first-time visitors of your Facebook page. Set the page as your ‘Default landing Tab’ (you can do this when you’re editing your page under ‘Manage Permissions’), and use the tab to encourage new visitors to ‘like’ you right off the bat!

8. Offer Incentives for New Fans/Followers. Make it so your social media presence is a must-follow. Research shows that 58% of Facebook users expect exclusive offers from business pages, so consider offering exclusive promotions and offers available only to your social media followers. Create a Facebook contest and make it a requirement for users to ‘like’ you in order to be eligible. Create an offer available only to Twitter followers that can’t be obtained elsewhere. Make it so that users need to follow you in order to receive specific perks.

Building your social media reach will take some time, but if you are committed, you’ll start seeing results.
By Pamela Vaughan at Hubspot.com
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