The Best Days and Times to Post to Your Favorite Social Media [Infographic]

best times to postWhen is the best day and time to post to the most popular social networking sites in order to reach the most people that happens to be online? Whether you are posting just for fun or involve in a marketing campaign, knowing the best days or time may prove to be helpful.
Timing means everything in social media marketing, or even if you’ll wanting to share some information you think others would enjoy. The fact that you are working in different social platforms, you have to be wary about the peak time. One social media site’s climax is different from the other due to demographic reasons and the description of a particular platform. Here are a few examples.

Daytime Posting

Social activity tends to happen more often during the daytime— clicks and sharing. The two entities are different and peak times are different, but happens at the same span. During this period, you can interact with Facebook, Twitter, and LinkedIn. According to addthis.com, sharing happens in the morning while clicking reign in the afternoon hours. In addition to this, the site tipped that company should post in the afternoon to gain more clicks.

• Facebook Regardless of the day you want to interact on Facebook, daytime is best as work tends to slow down. However, if you really want to receive more engagement, then post your content on Thursdays and Fridays.Best Times Infographic-3
• Google+ Posting in Google+ is also best done in the morning. People usually visit G+ between 9 AM and 10 AM according to Hubspot. However, if you want more engagement to happen, update on Wednesdays.
• LinkedIn This social platform is inclined to professionals and businesses. If you want to receive more views, then post before the start of work according to Entrepreneur.com. Otherwise, you will not be able to make that impression. Nonetheless, the best days in posting are Tuesdays and Thursdays.best times to post
• Twitter For more views on your Twitter, then tweet around 1 to 3 PM from Mondays to Thursdays. If your tweet comes with a photo, the more it will incur clicks. A good tool to use for Twitter for best times to post is Tweriod.com.

Evening Posting

Pinterest is yet another social media site where you can share your work and other rich media. The users are more active during night time as they tend to wind down from their work.best times to post

Conclusion

People do not go online at the same time. This only makes sense that your social media marketing strategy should be geared towards the time where people interact the most. If you do, then engagement and brand impression can be maximized.

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8 Effective Ways to Increase Your Social Media Reach

For most most of us, increasing your reach is the ultimate goal of establishing and maintaining a social media presence. But first things is first. In order to make social media an effective tool to reach out to others, you first need to generate a following — fans for your Facebook page, followers for your Twitter account and LinkedIn company page, etc.

The more fans and followers you have for your social media presence, the better reach you’ll have. And better reach means the potential to generate more leads for business. So at the very core of social media for lead generation, you must take steps to increase your reach. To help you get started, here are 8 effective ways to expand your social media reach.

8 Ways to Attract More Social Media Fans and Followers

1. Optimize Your Social Presence. First and foremost, you must make sure your presence is optimized. Make sure the bios/profiles for your social media accounts are complete and that they include clear and concise descriptions of your business, your company logo, and your website URL. And now that social media updates are included in search results, be sure you’re also optimizing your tweets, Facebook posts, and LinkedIn company status updates with keywords appropriate for your business, which could help you get found in search.

2. Promote Your Social Presence Everywhere. And by everywhere, we mean everywhere — on various pages of your website, on your blog, on signage in your storefront if you’re a local business, in print advertising, on your business cards, in your email marketing messages. Many social media sites now have official ‘follow’ buttons you can include on your website and blog. If not, you can create your own button and link it to your social media account. Twitter, for example, offers an official follow button that enables your site visitors to become a Twitter follower with just one click!

3. Share Useful, Valuable Content. It’s not just enough to promote your presence. You need to make your presence is something that’s worth following in the first place. Make sure your tweets, Facebook posts, and LinkedIn updates consist of valuable, useful, and engaging content. Avoid product-focused content, and instead, make your social updates consist of educational content that has the potential to attract more fans and followers. People follow brands in social media because they’re looking for something useful, not because they want to know about how great your products and services are.

4. Add Social Sharing Buttons to All Your Content. Just as you should be promoting your social presence in as many places as possible, you should also be enabling your site visitors and email subscribers to share your content with their personal networks as easily as possible. Add social sharing buttons (e.g. “Share on Facebook” “Tweet This,” etc.) to all of your content — on individual blog articles, in email messages, on landing pages for eBook and webinar downloads, within the pages of your eBooks, etc. By evangelizing your audience to share your content, you’ll have better potential to reach a broader audience that extends beyond your direct network of fans and followers. And if those people like the content that their friends are sharing with them, they may be inclined to become direct followers of you, too!

5. Find, Follow, and Build Relationships With People In Your Industry. Use tools like Tweet Grader, Twitter Search, and Twellow to identify other Twitter users in your industry. Start following them, participating in discussions, and engaging in conversations. Find and follow other influential bloggers and re-tweet their content. Follow back anyone who follows you. Participate in Twitter chats and hash tag conversations like #FollowFriday (#FF). Start following some of the people your followers (and the people you’re following) are following too!

6. Interact With Fans and Followers. Just as you should be regularly sharing educational, insightful content, you should also be monitoring your presence and interacting with your fans and followers. Ask questions, be engaging, and participate in discussions to create a presence worth following.

7. Create a Custom Facebook Welcome Page. Follow this quick tutorial to create a custom Facebook landing page tab to welcome first-time visitors of your Facebook page. Set the page as your ‘Default landing Tab’ (you can do this when you’re editing your page under ‘Manage Permissions’), and use the tab to encourage new visitors to ‘like’ you right off the bat!

8. Offer Incentives for New Fans/Followers. Make it so your social media presence is a must-follow. Research shows that 58% of Facebook users expect exclusive offers from business pages, so consider offering exclusive promotions and offers available only to your social media followers. Create a Facebook contest and make it a requirement for users to ‘like’ you in order to be eligible. Create an offer available only to Twitter followers that can’t be obtained elsewhere. Make it so that users need to follow you in order to receive specific perks.

Building your social media reach will take some time, but if you are committed, you’ll start seeing results.
By Pamela Vaughan at Hubspot.com
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Avoid Bad Conversations

One of the most interesting and fun parts of having a social media site is being able to jump into any conversation you feel you can share an idea or opinion about with people from all different parts of the world. Working as a social media virtual assistant, where marketing is one of your main goals, the conversation pieces you hold are necessary. However, the quality and legitimacy of those conversations really do matter.

As much as building relationships, human-to-human, is important, the quality of those relationships is also important. You may recognize that when meeting someone in person, you want to be approachable, sophisticated, and proper. Conversations that take place on social media sites should also fit within these guidelines. Conducting yourself in a professional manner shouldn’t end until you’re not working.

It’s normal to have bad conversations and good conversations. Bad ones may consist of mono voices, endless sentences, and quirky ways of expression. Good ones could also include quirkiness, but will also include meaning, depth, and less face value.
The point here is are you paying enough attention to yourself and the way you conduct your conversations? As a social media marketer or manager, most of your clients hired you because of your ambition, goals and the way you spoke to them. They don’t have much more to go off of other than how you speak and your past track record.

When you’re alone, start thinking and ask yourself some questions. How would I sound to a complete stranger? What would I say? What would I say about myself? When you’re out and about, think about the conversation you just had with the cashier or waitress. Also think about how you speak when you are at work. Being self-aware can give you more of an intelligent and professional outlook, which is very important as a social marketing assistant.

Great conversations start with positive behavior including, thoughtfulness, sharing yourself, empathy for others, and conveying insights or ideas in a positive manner. However, even when you are starting out positive it can end up in a bad place. Here are 4 ways to avoid a bad conversation:

1. Don’t be overly blunt when asking questions.

When asking questions to another person, don’t turn into a Combat Captain. Let the questions spawn organically, not brutally. Let the conversation unfold and ask questions so it can do so, but don’t pry and pry and come off too stern. That’s scary.

2. Difference of Opinion? It’s ok, embrace it!

Instead of just trying to get your point across and only giving a basic acknowledgement of the other person’s idea or opinion, even if you hate it, say more that “yea-yea.” You want to engage the person and the conversation, whether to move them towards what you think is right or not, we’re all humans and we’re entitled to our opinions. You’ll have a much better chance of swaying them your way if you just talk about it rather than shrugging it off.

3. Don’t go overboard when talking about yourself.

The last thing a person wants to hear is a two hour conversation, where the one person speaks the entire time and it’s all about them and their life. It’s boring, wasteful, and just rude. Try to avoid this at all costs. However, in my experience, to get someone on your good side and make them feel welcome, do remember to ask questions about them. It creates a more comfortable atmosphere and portrays that you care.

4. Short, Cryptic, One Way Statements = Bad

I love being witty, wise or a smarty-pants, whatever you want to call it, but there is a time and place for things like this, such as at home or once you know a person well and they know your personality. If you continue on this way, you may come off as a bit cold or mean. I know you probably don’t intend it to be that way, but not all people are like you so it’s better to just be personable rather than disengaged and short.

Great conversations are fluid, have depth, and are stimulating. They allow for connections to be made and can inspire. As a social media assistant and marketer, language is our art and we should provide the best. Working on the art of conversation can help you personally and professionally and overall, enrich your daily life.

By Dawn Pigoni of http://besocialworldwide.com

 

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Are Mobile Phones Killing The Art of Conversation?

Has the art of conversation been hurt by the mobile?

 

Just look around you in any directions. What do you see? Strangers opening up a friendly dialogue with on another? Or do you see a number of “zombies” literally hypnotized by that little device  in their hands called a cell or mobile phone? But what is wrong with this picture?

My Personal Observation

No one can argue how the invention of the iPhone, the Android, the Blackberry, or the Smartphone, has made life a little easier in recent times. But this is my observation: One summer I remembered while traveling by bus, I couldn’t help but notice something very interesting taking place inside the bus terminal. During a not so short lay-over in Shreveport Louisiana, as I watched people boarding off the bus, and those walking the busy downtown streets, as well as those sitting in the crowded waiting room, all had one thing in common.  They had one hand over their ears-talking away on their mobile phones!  One young woman in particular, was very noticeable ranting and raving back and forth across the floor in a very intense discussion for almost an hour! When I sat down, the two individuals I sat between were also on their mobile, and it became apparent to me. And that was that there was going to be no exchange of greetings-no engagement of any sort!
On another occasion (also at a public location) a woman told a gentleman sitting next to her how she liked his  mobile phone-a simple gesture that should have triggered at the least some dialogue. The gentleman glued to his iPhone 5, didn’t even looked up or said a simple “thank you.” Not that it really mattered that much to me, but perhaps you have experienced something similar yourself.  Which leads to the  question:  Are mobile phones killing the art of conversation? Are people slowly losing the natural way of speaking to one another, giving at least the appearance of people being rude or ill-mannered in the process?

The Declining Art of Conversation

There was a time when carrying a conversation was truly an art. It was something people looked forward to and most people knew how to start and engage someone in a friendly conversation. It was interesting to find out simple things like where are you from?  What are your likes or dislikes?  And what do you do? People took a genuine interest in other people. But that was then and this is now! According to the PEW Research Center, 13% of cell owners [have] pretended to be using their phone in order to avoid interacting with the people around them. It’s true that no one can argue the tremendous benefits that we receive from cell phones usage-but does it come at some cost?

The Emergence of Social Media 

Just as mobile phones has capture the world, at the same time so has social media. With the emergence of social media on the internet, and the fact that organizations are learning how to use it to reach people, we are forced to go back to reinstate this simple and valuable art- the art of engagement and conversation. Yes, social media in some ways is taking us back to “school.”

Recall young lady mentioned earlier in this article. Yes-the one in the hour conversation?  Well it dawned on me that if the individual on the other end of Conversationthat line had been standing right next to her, she probably would not have one word to say to her. Why? Because she probably would have been on her mobile phone talking to someone else!

I hoped you enjoyed this post on mobile phone use and the art of conversation. What do you think? What is your observation? Please leave your comments below.

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