Using Social Media to Find Local Customers for Your Small Business

Buy LocalHow would you like to target potential customers for your small business-but only in your local area? Targeting local traffic is an important website marketing strategy for small businesses. According to a variety of studies that have been done regarding website traffic, approximately 80% of people doing an online business search are searching for local businesses. But what if you want prospective customers to know that you are here locally? Here is where Social Media can help!
Promoting through social media sites is a new way that offers a lot to your business, mostly for free. Utilizing social networking sites is an effective way to draw local customers to your website. Here are a few social media tools to use:

FREE TOOLS

Twitter

In Twitter you can literally find tweets that mention your topic of expertise, from people who are geographically close to you. The way to do this is by using Twitter search. But instead of using the basic Twitter search box, you would want to use the Twitter Advanced Search page, which will allow you search locally.
To access the Twitter Advanced Search page type the keywords you want to search for in the usual Twitter search box and press Enter. You’ll see a results page that gives you a list of tweets that include those keywords. Click the down arrow next to the ‘cog’ in the corner of the page, then click Advanced Search. This reveals the Twitter Advanced Search page where you can really narrow your search. Type in your keywords then go to the Places box. Enter the geographical area you work in and then click Search. You’ll get a list of tweets that include your keywords, from people who are in the location you searched on. To save this search for future use click the drop down arrow on the search results page next to the ‘cog’ and click Save Search. The next time you want to look at this search click in the basic search box and a list of your saved searches will appear.
Using Twitter search in this way helps you find opportunities and people to add to your network.

Twellow

Twellow is a Twitter related tools that permit you to specifically target users who are among a certain area of interest and those who yield the most influence on the site. Once you’ve identified these people, you should follow them and hope that they return the favor.
You simply open up a Twellow account. At the top of the page you will see “Find Twellow users anywhere.” Just enter your city or location and start clicking on users you would like to target. Once they follow you back then start engaging with them.

Facebook

If you want to build brand awareness and connect with your customers, there is no beating Facebook. To claim and set up the Facebook Places page for your business. The first step is to create your Facebook Page by going to https://www.facebook.com/pages/create.php. When you click on Local Business or Place, you will be taken to a page that will require you to fill in the required details of your business. After this you can use your admin panel to edit your page, build your audience, and fill your page with the requisite content. Once you have created your official local business page on Facebook, it’s time to claim your Facebook Places page.
Go to your Facebook Business Page and click on the arrow on the box next to “edit” and select ‘Is this your Business?’ When you click on it you will be taken through a series of steps that will ask for information about your business. You will now need to verify your connection to the business by either choosing an email verification process or by uploading the necessary documentation. Choose the email option only if you have an email address linked to your Facebook account and which also serves as your business email address. In terms of documentation, you will need to scan or click a picture of an official business document, like business license, tax file, phone bill, etc., and upload it.
Now you are done claiming and setting up a Facebook profile for your local business. All you need to do now is start managing it.

Foursquare

Foursquare is a location-based social networking site for mobile devices that gives your business a mobile footprint. With more people using mobile devices to search for businesses, a presence on Foursquare is one of the most popular social media tool for local businesses. Create a Foursquare Page and connect it with your Twitter account. When you create your page make sure you complete your Page Profile. Now you want to add your listing to Foursquare’s searchable database. If you don’t have a business listing, you can create it on https://foursquare.com/login?continue=%2Fadd_venue. The business listing will ask for your phone number, your website’s URL, links to your Twitter and Facebook profiles, hours of operation, and description of your business. Make sure you leave no information out.
Once your business listing has been added to Foursquare, claim it. When you claim your location, you are telling Foursquare you are the manager of that venue. You can claim multiple locations of Foursquare; all you need to do is to provide verifiable contact information. Once you are done listing and claiming your location on Foursquare, you can begin adding specials, checking your analytics, and a whole lot more. But the most important way to use Foursquare is to take the time to build up a network of just local followers and interact with them.

Google + Local

The local pages on Google+ Local closely resemble company Facebook Pages —they interact with Google Maps, Zagat reviews, and Google+. But the big thing is that your local pages will be indexed by search engines. Just click here to read my article on how to put your small business on the map!

PAID TOOLS

Yelp

This is another directory that is scaling the popularity charts, though for a small monthly fee. The 3-step process to be followed for claiming a Yelp listing for your business is similar to the processes on other sites. First go to https://biz.yelp.com/claiming. Type in the name of your business. If it shows up and is unlocked, somebody has already claimed it. If it turns up locked, click on the ‘Unlock’ button.
Another scenario is that your business listing doesn’t turn up in search. Don’t worry, just click on the ‘Add your business to Yelp’ link, which will take you to a page that will allow you to do just that. Once you click on ‘Add’, you are done. Now wait for the confirmation email from Yelp. You are done claiming your listing. Now you need to optimize the page by adding as much business information as you can. This could mean including more business information, photos, responding to reviews, and a whole lot more.

“The Bottom Line”

In using these social media tools, it’s very important that all your profiles contain complete and up to date information. Also, your contact addresses and phone numbers must be the same across all your profiles. Maintaining profile consistency across different online directories will boost your local SEO efforts and allow you to target market local customers for your business.

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
Share

The Best Days and Times to Post to Your Favorite Social Media [Infographic]

best times to postWhen is the best day and time to post to the most popular social networking sites in order to reach the most people that happens to be online? Whether you are posting just for fun or involve in a marketing campaign, knowing the best days or time may prove to be helpful.
Timing means everything in social media marketing, or even if you’ll wanting to share some information you think others would enjoy. The fact that you are working in different social platforms, you have to be wary about the peak time. One social media site’s climax is different from the other due to demographic reasons and the description of a particular platform. Here are a few examples.

Daytime Posting

Social activity tends to happen more often during the daytime— clicks and sharing. The two entities are different and peak times are different, but happens at the same span. During this period, you can interact with Facebook, Twitter, and LinkedIn. According to addthis.com, sharing happens in the morning while clicking reign in the afternoon hours. In addition to this, the site tipped that company should post in the afternoon to gain more clicks.

• Facebook Regardless of the day you want to interact on Facebook, daytime is best as work tends to slow down. However, if you really want to receive more engagement, then post your content on Thursdays and Fridays.Best Times Infographic-3
• Google+ Posting in Google+ is also best done in the morning. People usually visit G+ between 9 AM and 10 AM according to Hubspot. However, if you want more engagement to happen, update on Wednesdays.
• LinkedIn This social platform is inclined to professionals and businesses. If you want to receive more views, then post before the start of work according to Entrepreneur.com. Otherwise, you will not be able to make that impression. Nonetheless, the best days in posting are Tuesdays and Thursdays.best times to post
• Twitter For more views on your Twitter, then tweet around 1 to 3 PM from Mondays to Thursdays. If your tweet comes with a photo, the more it will incur clicks. A good tool to use for Twitter for best times to post is Tweriod.com.

Evening Posting

Pinterest is yet another social media site where you can share your work and other rich media. The users are more active during night time as they tend to wind down from their work.best times to post

Conclusion

People do not go online at the same time. This only makes sense that your social media marketing strategy should be geared towards the time where people interact the most. If you do, then engagement and brand impression can be maximized.

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
Share

6 Social Media Tools to Simplify Your Social Media Marketing

Social Marketing Tools

How to simplify your social media marketing

 

6 Social Media Tools

 

We all know that having the right tools is essential to simplify or make any job easier-whether large, small, or just time consuming-would you not agree? The same is true with social media marketing! Are you using the right social media tools to simplify your marketing campaign?
It’s a demanding routine for a marketer or a business owner-not only that there is a lot of concerns to address such as the quality content to share with the prospect audience and right tool to use in sharing the content, but there is also the struggle against time. Nonetheless, the social media tools come into existence to shoulder the burden of these marketer just like you.

Presently, social media plays an important role for the effective online presence of businesses or websites. However, it cannot be denied that these social platforms are broad and powerful. On top of this, these networks are constantly expanding and becoming more complicated than usual. Thus, it consumes much time for a marketer or social media admin to manage the tasks on hand.
Although the social networks are upgrading with complexity, marketers can still get a hold of the advancement. In fact, there have been a number of social media tools that are created to cut down the time allotment and ease in the management of social activities. Here are just six!

1. Like Alyzer. Make sure you include in your marketing strategy a Facebook Fan page, then use Like Alyzer as a tool to provide assessment to your Facebook page. This tool will rate your page out of 100 for a free cost. Afterwards, recommendations are given for the improvement of your page.

2. Scoop.it. One of the popularly used social media tools to boost social media marketing is the Scoop it. When your social networks are connected with this app, you can publish wherever you are as you “scoop.” This only means that you are also posting on Facebook, Tumblr, LinkedIn, and tweeting on Twitter. On top of this, you can keep your audience inspired with a random of fresh interesting articles to use and post on your website, Facebook Fan page or both.

3. Post Planner. The Post Planner is one social media tool that you can install within your Facebook. It comes with a pack of features including automatic publishing of content per schedule, database of thousands update ideas, simple analytic s of people who have liked your post, add posts to your queue, and many more. With these features, Post Planner comes with a premium. However, there is a trial version available for you to determine its efficiency and usability.

4. Razor Social.  Get free juices on the social media innovations from Razor Social. It will provide you information relevant to social media tools available online to boost up your presence and reputation. Hence, cutting down the burden of managing social activity through knowledge application. Moreover, Razor Social is a community that continuously motivates its people to share significant and quality content.

5. Mention me. This is one excellent and efficient monitoring tool. The key to this application is the keyword at which will merit you to connect with other people or find potential businesses. Hence, the tool will alert you through your email or any other social media as it encounters particular keywords from various sites around the web. Nevertheless, Mention me comes in a free trial and paid versions.

6. Feedly. If you want to be updated on the news, Feedly serves the purpose. It will simply provide you with a myriad of posts at which you can subscribe to. Furthermore, Feedly can be integrated with Buffer that will allow you to share content with ease. This is because Buffer will be responsible for disseminating the posts. Furthermore, the articles that are featured in Feedly can be viewed with convenience using your very own computer or smart phone.

With the available social media tools online, workload is relatively lessened. Thus, it allows you and your website maintain credibility online. Furthermore, it maximizes your time for far more important tasks and duties.

I hope you can make use of these 6 social media tools to boost your social media marketing! Please leave a comment below.

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
Share

Tips on Marketing Local Businesses With Social Media

Social Media for Business

 

social media for businessBusiness oftentimes is a local competition. Especially if it’s a brick and mortar storefront and you want to promote it locally online. To get into the game, you have to ride the craze in reaching out your prospect consumers. As a matter of fact, there are a lot of options to choose from— paid advertisement and social media.
In every marketing strategy, budget has always been the primary consideration. Paid advertising can be effective, but it can cost you an arm and a leg. Moreover, there is a loophole in this scheme. The impression that you will make on your prospect consumers will depend on how you formulate the plan and execute it. This goes the same with social media marketing, but on the contrary, it is not expensive as paid advertisement. Despite the difference in digits, it can also render you promising results.
Social Media in Action
No matter what your purpose is— brand awareness, online reputation management, website traffic, or communication with your audiences, social media always has a room to cater these needs. With your goal right before your eyes, your approach to social media will depend accordingly. Here are 6 tips to market local businesses with social media!
• Devise a social marketing plan. Given that you have analyzed your target audience and your competitors, it is about time to carefully think of a plan that will blow away your rivals. In this part, consider coming up with content ideas that will interest your audience such as tips on using your products and great deals.
• Go for quality instead of quantity. There is no use in posting many articles online if it is just fluffy. Always remember that people want to read something valuable and worth of their time. For example, if you are promoting food supplements, write articles that relate to your subject like its benefits to the user.
• Maintain an open communication. Technology paved way to what kind of communication the people have today. With this advancement, it is easier for businesses to get in touch with their audience. For instance, people can exchange or share thoughts on Facebook or Twitter. As this continuous, it creates a dynamic and lively environment for people to interact. Hence, it improves customer relationship.
• Social Media Platforms. Facebook and Twitter are just some of the popular social media platforms where people interact. Despite its orientation towards online interaction, you can also take advantage of advertising your products or company as its reach is multitude. Just make it a point that you will not solely use the platform for the sake of promotion, but also for interaction. Apart from these social media platforms, you can also use Foursquare for your business. According to Social Media Examiner, it is a location-based social network that has over 20 million users. In this platform, people use to check it for locations or shops that they have visited. As people checked where they have been, it can be shared with Facebook friends and Twitter followers. Eventually, your business is noticed.
• Offer promos and great deals. Customers love promos and great deals from a company. You can offer discounted products or services, buy one take one deal, and even a game of prizes. Doing these are a sure fire to delight your consumers.
• Dress your business professionally online. Reputation greatly matters for every business. It is one of the main ingredient for success. With this, keep your social business accounts in motion by sharing good content, promotions, and fabulous deals.
Mapping your business success with social media is indeed possible. You just have to cut out the appropriate moves to market your products and services locally. Hence, delve deeper on what every social media network can offer and gear it towards your goal.

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
Share

10 Ways to Measure Social Media for Business

Is your business a social business? Companies that are making good use of social media should take the next step and measure the progress of their social media programs and campaigns. How do you know if you’re succeeding if you don’t have the numbers?

Today we’ll look at 10 ways that metrics can offer visibility into your business’s performance. You won’t want to chart all of these, but tracking a few well-chosen metrics — and incorporating the learning’s into your business processes — can contribute to the bottom line.

Customer Engagement

1. Engagement can take place offline and online, on your site, on your social networks and in real-world face-to-face events. By letting customers participate in conversations about your brand, you can improve your business, your products and your levels of service. Ultimately, customer engagement is key to improving satisfaction and loyalty rates and revenue.

Metrics to track could include:

  • Number of followers on Twitter, Facebook, etc.
  • Number of retweets on Twitter
  • Number of comments per blog post
  • Number of external widgets embedded
  • Invaluable assets as re-distributors of content
  • Customer reviews and ratings

Note: Such customer interaction can be invaluable in fostering a culture of community and in guiding product development. In addition, endorsements can be used as testimonials in marketing materials (with permission).

Sales & Profits

2. In the end, you business’s social media efforts need to not just generate customer goodwill — it should contribute to your company’s bottom line.

Metrics to keep an eye on include:

  • Track sales from Google referrals
  • Sales from paid search
  • Sales as a result of social network mentions

Dell said it made $3 million selling products to its Twitter followers on the strength of coupons and discounts that other Twitterers gladly passed along vi-rally as tipsters. And Blendtec’s “Will It Blend?” blender’s campaign on YouTube helped to drive a 500 percent increase in sales in 2010.  Just don’t expect the needle to move right away!

Search Marketing & Rankings

3. The importance of search engine optimization to your brand cannot be overstated: SEO & social media efforts should significantly increase your site’s visibility & performance in search results. It should also help you rank prominently for targeted items and increase your long-tail traffic. Identify and incorporate targeted keywords on major landing pages on your site. Strategically use keywords on social networks as well, such as Facebook. You can use links from Twitter or YouTube to claim valuable search rankings on your brand search terms. Tweets that rank for targeted keyword can lead to traffic from keywords that the site does not rank for.

Whenever someone shares content from your site on a social site, you get a link back and a submission history. Try to convert one-time visitors from Digg, StumbleUpon and other social news sites into long-term members of your community.

Traffic & Conversation Reach

4. Your business can produce the most gorgeous, well-manicured press releases in the world. But unless you get customers talking about your product or service and generating traffic to your website, micro-site or social networks, you’re missing the boat. Raw traffic is important, but you’ll want to measure traffic from segmented audiences that you’re targeting-people who are likely to follow you or more so, buy from you. Also chart the number of visitors to your social networks.

Brand Sentiment

5. The nature and purpose of public relations and external communications is changing from an industrial-era paradigm to one of facilitation and curation. Go with it — help create evangelists for your products or services among your most ardent fans. Word of mouth and the viral nature of sites like Twitter, Facebook and Digg can help shift your company’s key brand metrics.

You’ll need a more sophisticated set of metrics tools to gauge the following: Brand awareness, brand favor-ability, brand recall, propensity to buy, etc. (TV ads are measured in this way.) A positive brand associations via social media efforts can help drive clicks on paid search ads. Use a social media service to measure brand sentiment.

Public Outreach

6. The worlds of public relations, customer service and marketing are merging. Social media enables customers to interact with all channels within a company. Traditional metrics, such as column inches in newspapers and magazines, are becoming less relevant over time. Outreach to blogosphere & Twitterverse is becoming as important as outreach to media organizations. Consider creating a social media newsroom that offers bloggers and news organizations a rich set of multimedia, bullet-ed takeaways and quotes from key participants. Then track the number of mentions on social sites by using the bit.ly url shortener.

Lead Generation

7. Social media is becoming a funnel for lead generation. A number of tools now let you track business prospects through sophisticated filtering mechanisms. Use LinkedIn to connect with potential business partners and clients, and chart the rate of invitations accepted and follow-up communications acted upon. See which kinds of messaging are resonating.

Here’s an opportunity for your internal teams to work together to optimize your site for keywords and key phrases. It’s always better when potential customers come to you.

Customer Retention

8. We’re moving into an age of optimization and retention. Watch your retention rates as you start participating in social media. Over time, if your team uses social media intelligently, they should rise. Zappos, which uses Twitter, MySpace, Facebook and YouTube for its social media efforts, has exceeded $1 billion in sales. Some 75 percent of its orders are repeat customers. Make sure you monitor your repeat customers and shower them with love.

Cost Savings

9. In this age of cost-cutting, companies are looking to apply savings wherever they can. Cisco saved $250,000 by using social media rather than traditional PR and marketing to roll out its Data Center project.

Crowd sourcing has become an increasingly popular way for businesses to leverage customers and outside parties for savings. Consider how cost reductions can be applied in a way that benefits the bottom line while not infringing on worker rights or jeopardizing health and environmental standards. Then measure how each initiative contributes to cost containment.

Employee Recruitment

10. The brightest young minds coming into the workplace today live, breathe and understand social media. Show them that you’re a genuine social business and not just another company hunkering down in the wake of the social media revolution. Measure incoming employees’ sentiment about your company. What are they saying? What attracted them?

Measure exiting employees’ sentiment. Assign someone from human relations, with no stake in the matter, to conduct exit interviews. Assess their feedback — and take it to heart.

By JD Lasica of Socialmedia.biz

These are 10 ideas, but it’s not a complete list. List your ideas in the comments below.

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
Share

Top Mobile Apps to Enhance Your Social Media Experience

Mobile AppIt seems that smart phones just keep getting smarter every day! The same thing goes with mobile applications. Nonetheless, these innovations make it easier to everyone come in contact with their friends or audience.
Progress in mobile technology made a lot of wonderful differences in people’s lives. From the plain manner of messaging, you can now have emoticons and stickers to relay what you want to say or feel effectively. Not only that, you have the option of sharing what you have in mind or what you want others to know about on something interesting. With this advancement on mobile technology, you can now twirl the social media with just a small device at your palm for personal or commercial use.
So what are the top mobile apps that is assure to enhance your social media experience? Here are eight!
WhatsApp
Messaging has never been more amazing and wonderful with WhatsApp. As a messaging platform, it allows its user to enjoy sending and receiving messages, images, location and contacts, and videos all around the world. In fact, around 600 million of monthly active users enjoy this mobile app.
Snapchat
Another popular mobile app is the Snapchat. It has around 100 million of monthly active users who enjoy the Snapchat features. With this app, you can record a brief video or  snap a photo and sendMobile phones  it to your friends. Whatever you have snapped, it will disappear after a few seconds; but it will depend of course to your reference.
Facebook

Social media will not be complete if Facebook Mobile is not included in your mobile apps. This lets you stay connected on the current updates and whereabouts of your friends or audience. With this app, you are always on the go to share your status, photos, and pages you like.
Flipboard
Scanning and reading on the news, photos, and updates is made more fun and convenient with Flipboard. Get every bit of what your friends and audience share in Instagram, Google Reader, Facebook, Flickr, and Twitter in a magazine layout of Flipboard.
Instagram
You know how compelling images attract attention? With Instagram, you can turn every photo into some sort magic work of art.
LinkedIn

LinkedIn lets you keep in touch with professionals. This platform connects over 100 million of professionals and businesses worldwide. Chances of getting employed is likely in this platform. Nonetheless, you can always get the latest updates and messages from your network.
Mobile Apps Dropbox
If your photos, videos, and documents greatly matter to you, then you can save them in Dropbox. Automatically, it will sync with your other devices such as smartphones, laptop, and in the Dropbox website itself. Whenever you want to share something in social media, getting those files would be just a piece of cake.
Buffer
With Buffer, you can sync up all your social media accounts— Facebook, LinkedIn, and Twitter. Not only that, this app can also help you find content that are worth sharing such as photos, videos, blog posts, and even news articles.
Social Media Gets Even Better

The evolvement of mobile phones and apps made it possible for everyone gain access to social media. No matter what purpose the engagement is, these mobile apps made people’s experiences meaningful.

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
Share

6 Effective Ideas on Getting Traffic to Your Blog

BlogHow to Get Traffic to Your Blog

 

Blogs are popular ways to create an online presence for individual or business reasons. You can create a blog for free and start posting content immediately. But if no one is reading the content, what good is it?

There are many successful blogs on the internet, and you obviously want to be one of them. But a successful blog takes a lot of time and creative thoughts and learning a few tricks and ideas won’t hurt. Some new bloggers aren’t prepared for the work that goes into creating a successful blog. Just building the blog doesn’t make it automatic that people will come to it. Your targeting the right audience and giving them a reason to see what you have to say will draw readers. Here are 6 effective ideas on getting traffic to your blog.

1. Fresh Content  Update your blog at least twice a week. This can be accomplished by writing several posts ahead of time and uploading on your blog and scheduling them to post at different times.

2. Keywords for SEO  Be sure to use relevant keywords by doing good keyword research. Base your keywords on a research you do to find the most popular words used in search engines for your topic. This will help you with your search engine optimization. Keyword density between three and ten percent works well in getting higher page rankings in search engines. Base your keywords on a research you do to find the most popular words used in search engines for your topic.

3. Social Networking   By joining social networking sites and engaging with people on Facebook, Twitter, Squidoo, and Pinterest, you can promote the articles you post which in turn will draw traffic to your blog.

4. Use RSS Feeds   RSS stands for “Really Simple Syndication.” Readers can subscribe to your feed and receive email notification when new content is posted. It is a simple way for your subscribers to keep up with your blog posts.

5. Submit Your Blog to Search Engines  Doingblog this allows your blog to be indexed on your three popular search engines-Google, Yahoo, and Bing. Just remember that being indexed and being ranked high are two different things. For the latter, a little more work and time is required.

6. Visit other blogs  Visiting other blogs and posting a comment is an effective way build friendships and add links to your blogs. Make sure the blogs you comment on are a similar niche to your own or Google will not give you credit for the link.

By using these ideas, you may not experience instant success, but you will start traffic moving in your direction! With a little time and effort you will begin building the readership you are looking for.

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
Share

8 Effective Ways to Increase Your Social Media Reach

For most most of us, increasing your reach is the ultimate goal of establishing and maintaining a social media presence. But first things is first. In order to make social media an effective tool to reach out to others, you first need to generate a following — fans for your Facebook page, followers for your Twitter account and LinkedIn company page, etc.

The more fans and followers you have for your social media presence, the better reach you’ll have. And better reach means the potential to generate more leads for business. So at the very core of social media for lead generation, you must take steps to increase your reach. To help you get started, here are 8 effective ways to expand your social media reach.

8 Ways to Attract More Social Media Fans and Followers

1. Optimize Your Social Presence. First and foremost, you must make sure your presence is optimized. Make sure the bios/profiles for your social media accounts are complete and that they include clear and concise descriptions of your business, your company logo, and your website URL. And now that social media updates are included in search results, be sure you’re also optimizing your tweets, Facebook posts, and LinkedIn company status updates with keywords appropriate for your business, which could help you get found in search.

2. Promote Your Social Presence Everywhere. And by everywhere, we mean everywhere — on various pages of your website, on your blog, on signage in your storefront if you’re a local business, in print advertising, on your business cards, in your email marketing messages. Many social media sites now have official ‘follow’ buttons you can include on your website and blog. If not, you can create your own button and link it to your social media account. Twitter, for example, offers an official follow button that enables your site visitors to become a Twitter follower with just one click!

3. Share Useful, Valuable Content. It’s not just enough to promote your presence. You need to make your presence is something that’s worth following in the first place. Make sure your tweets, Facebook posts, and LinkedIn updates consist of valuable, useful, and engaging content. Avoid product-focused content, and instead, make your social updates consist of educational content that has the potential to attract more fans and followers. People follow brands in social media because they’re looking for something useful, not because they want to know about how great your products and services are.

4. Add Social Sharing Buttons to All Your Content. Just as you should be promoting your social presence in as many places as possible, you should also be enabling your site visitors and email subscribers to share your content with their personal networks as easily as possible. Add social sharing buttons (e.g. “Share on Facebook” “Tweet This,” etc.) to all of your content — on individual blog articles, in email messages, on landing pages for eBook and webinar downloads, within the pages of your eBooks, etc. By evangelizing your audience to share your content, you’ll have better potential to reach a broader audience that extends beyond your direct network of fans and followers. And if those people like the content that their friends are sharing with them, they may be inclined to become direct followers of you, too!

5. Find, Follow, and Build Relationships With People In Your Industry. Use tools like Tweet Grader, Twitter Search, and Twellow to identify other Twitter users in your industry. Start following them, participating in discussions, and engaging in conversations. Find and follow other influential bloggers and re-tweet their content. Follow back anyone who follows you. Participate in Twitter chats and hash tag conversations like #FollowFriday (#FF). Start following some of the people your followers (and the people you’re following) are following too!

6. Interact With Fans and Followers. Just as you should be regularly sharing educational, insightful content, you should also be monitoring your presence and interacting with your fans and followers. Ask questions, be engaging, and participate in discussions to create a presence worth following.

7. Create a Custom Facebook Welcome Page. Follow this quick tutorial to create a custom Facebook landing page tab to welcome first-time visitors of your Facebook page. Set the page as your ‘Default landing Tab’ (you can do this when you’re editing your page under ‘Manage Permissions’), and use the tab to encourage new visitors to ‘like’ you right off the bat!

8. Offer Incentives for New Fans/Followers. Make it so your social media presence is a must-follow. Research shows that 58% of Facebook users expect exclusive offers from business pages, so consider offering exclusive promotions and offers available only to your social media followers. Create a Facebook contest and make it a requirement for users to ‘like’ you in order to be eligible. Create an offer available only to Twitter followers that can’t be obtained elsewhere. Make it so that users need to follow you in order to receive specific perks.

Building your social media reach will take some time, but if you are committed, you’ll start seeing results.
By Pamela Vaughan at Hubspot.com
Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
Share

10 Efficient Tips to Keep Your Personal Life and Still Be a Social Media Rockstar

I think we can all feel confident when saying “social media is here and here to stay.” What we probably are not so comfortable with is juggling our social media endeavors with our personal life. I’m sure social media doesn’t take away all of your personal life, but it can impose on it greatly if you aren’t careful. There are probably people who haven’t even begun to dabble in the social media
world for fear of not having time or it taking up too much time. Great point! However, at this point in the world, you really can’t afford not to be a part of social media. In either case, listed below are 10 tips to avoid losing out on life and how to manage your social media time.

1. Just Skim: When beginning a promotion, most of the first phase is conducting research and reading. Whether it’s Facebook, Twitter, blogs or websites, to cut down on time spent, just skim it. By doing this, you can pull what you feel is worth spending your time reading and not have to worry about the rest.

2. Use your RSS Feed: Be selective when subscribing to different RSS feeds, but definitely use it. Any information you want to catch up on will be listed there. These same rules apply to who you follow on Twitter and newsletters you subscribe to. Choose wisely and be sure whatever it is adding value.

3. Consider a Timer: If you’d really like to manage your online time, set an allotted amount of time dedicated for this. It may help to set a timer and when it goes off, you’ll know it’s time to move on to something else.

4. Automate whenever possible: Automating can be the key to your online happiness. When you have autoresponders or auto content generators in place they can save you scads of time. An easy and quick way to implement this might be your newsletter sign-ups. There are a variety of systems that will allow you to easily automate sign-ups. Even if you have a giveaway for signing up, the system can handle this too

5. Consolidate, Don’t Reiterate: If you are trying to keep up with everything, your Twitter, Facebook, Squidoo and a blog, there are ways to minimize updating them all. You can do so by doing it all at once. “How?” you ask. All of these programs can be linked together so when you update one, it will go out to all social media accounts. Many of these sites can be linked together and to a main site. This main site can be your blog, if you wish. Twitterfeed is a great place where you can update your Twitter, every time you update your blog. Your Twitter can be linked to Facebook and Squidoo.

6. Develop a Routine: Dedicate a specific time for social media on a regular basis and stick with it. It should be long enough to update your blog, Facebook, Twitter, LinkedIn, etc.

7. Stick to Essentials: The internet can be considered a great influence on “lost time.” One second you’re looking at a TV listing, and then something about how to make money online, and then possibly an ad for shoes we just have to have. Four hours later and you’ve found new interests in paranormal studies, cherry tomatoes and how to move to Alaska. Stick to what you were planning to do and then leave. Also, over time you will learn where to spend your time the best and it will get easier to stay on track.

8. Don’t be a Follower: Many people may give you their advice on which sites are the best for what. The thing to do is to decide which social media tool will benefit your needs the best. You don’t have to use them all, and if one isn’t working for you, go try a different one.

9. Plan: To make sure you’re spending this social media time wisely and to its full advantage, it may be good to make a simple plan. With your “dedicated social media time,” knowing to stick with the essentials and a routine put into place, developing a list of “to-dos” and goals around these should help you to stay focused. If you’re focused and determined, you’re bound not to waste any time.

10. Hire a Social Media Virtual Assistant: Ultimately, if you don’t feel you have time to even start a social media quest, or if you’ve tried and it’s just not for you but you still want to take advantage of all the awesomeness that it can bring, hiring a social media virtual assistant is another option and a fantastic idea. For example, http://regjackonline.com can help you quickly, effectively, and it’s affordable. Reggie at RTJ Online, can help create, manage and update all of your social media needs, which can be WAY more rewarding than doing it yourself if you feel like you’re in a crunch. So don’t miss that dinner date! Cruise on over to his website and see how many things he can do to help guide your social media presence, while keeping it updated and running efficiently.
By Dawn Pigoni of http://besocialworldwide.com

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
Share

What Your Body Language Say About You-Professionally

Whether it’s a business or personal interaction, multiple studies show that as much as 50-90% of the communication is nonverbal. That means that people who are addicted to text messaging and e-mail may be sending only half the message, and receivers often misinterpret even that half.

Yet the use of text messaging for business purposes continues to grow, in concert with more of Gen-Y entering the workplace, and a continuing increase in the global rate of texting by everyone. This total rate now exceeds seven billion texts sent per day, according to a new mobile marketing website (more than one per day for every person on earth).

But are these text messages an efficient and appropriate business tool? Where body language is part of the message, it definitely is not.

Sure, there are many cases where a 10-word text message, or 140 character social media tweet, will communicate a simple message more efficiently than a face-to-face discussion. But most business processes, like negotiating a contract, closing a sale, customer support, or managing employees, are much more complicated than just words.

Eye Contact

The eyes are the most powerful part of our body language, and can express everything from happiness, annoyance, interest, to pain. Frequent eye contact is interpreted as honesty and forthrightness. Staring is interpreted as too aggressive. These are obvious in person, but lost in a text message.

Posture

If you are trying to appear dominant or authoritative, stand erect with shoulders back. A slumped position usually indicates insecurity, guilt, or weakness. A dominant sounding text message, on the other hand, generates anger rather than acceptance.

Mirroring

 

Most people feel more comfortable and open with people in a similar position to themselves. An example would be sitting down to meet with a key vendor, rather than standing to deliver demands. Good managers practice this one for personnel issues.

Handshake

This, of course, comes into play to signal openness or goodwill at the beginning of an interaction, and agreement at the end. Remember, a nice firm palm-to-palm handshake is important for sincerity. This cultural icon is totally missing from text messages and e-mails.

Hand-to-face

Even when the words sound good, hand-to-face movements such as holding the chin or scratching the face shows concern or lack of conviction. If a person is covering his mouth while telling you something, he may be lying.

Facial Expression

A critical message delivered with a smiling face will have a totally different impact than one delivered with an angry face. “Smiley face emoticons” were invented to simulate this in text messages, but they don’t always work, because the sincerity is lost.

Arms and legs position

Folded arms or crossed legs, perhaps turning away slightly, indicates a lack of interest and detachment. Later uncrossed arms and legs may be a sign of acceptance of your position or terms.(Top image)  An extrovert will have toes pointed out, introvert will keep them pointed in. None of these come through in texting.

Space occupied

Some people stand up and move around to be more dominant, maybe even threatening. Even sitting, you can stretch your legs to occupy more space. Standing while talking on the phone will make your voice sound more urgent. Maybe all CAPS will satisfy this one.

Overall, the most successful people in business learn to use the right tool for the right job. I’m supportive of using text messaging for agreeing on a time and place for a customer visit, but when I read that text messages are the new pink slips for layoffs, that’s just wrong!

By Martin Zwilling of http://businessinsider.com.

Related Posts Plugin for WordPress, Blogger...
Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks
Share