The Secret to Market Research-How to Find Your Killer Niche!

thinkingThis is where it all starts! The idea, the thought of going into business of your own. What are you going to promote or sell? Well if you already have an idea, that’s good. But if not-that’s okay too. Because with market research or niche marketing, I’m going to show you the secret of finding a unique brand or niche-to promote online with enormous success. Here’s how it works:
What Is A Niche?
A niche is define as a situation in which a business’s products or services can succeed by being sold to a particular kind or group of people. In other words it zero’s in to a specific group, making them special or exclusive. Weight Loss is a broad category for example, tremendous competition to compete with others. But if you can narrow it down to a special group or situation maybe like weight loss for post-pregnant women or overweight children under 12, then that becomes a niche under that broad category. And that idea will be your keyword and part of your website URL.
A killer niche is something really unique, something nobody has thought of-but you!
Market Research
Market research, or niche marketing, is simply a process of collection and analysis of data to find what people are looking for. What do everyday people want? How to create a new market, something different.
Where Do I Start?
Start by asking yourself: What is something you know about well? Something that you are passionate about? This is where you are going to start searching for keywords.
Yes the one key is keywords. The other is the competition. You don’t want to have to compete with a million other websites of your niche, and you certainly don’t want to have to compete with the “big dogs” either! So what are you going to do? Here are 4 methods that will aid you in an effective market research, to where you can find that one unique niche.
Google Ad-words
It use to be that one way of doing market research was just starting an Google Ad-word campaign with pay-per-click(PPC), and you would be able to determine what keywords is getting you good traffic, providing of course that your campaign was a successful one. With Google Ad-word you’re having to pay every time someone clicks on your ad. But the Internet is always changing and things isn’t what it use to be years ago. Now there’s a way to perform market research that is free!
Keyword Search
Once you have an idea of what your potential niche is going to be, then just do a simple keyword search. One tool you can use is Google Keyword Tool, which is a free tool. Just sign-in enter a keyword and it will show you a list of other keywords you can use depending on two things: The number of search, and the competition. You want the search volume to be high, but the competition to be very low. Once you locate a keyword with more than 1,000 searches per month or more, and at the same time the competition is at its lowest-then you may have discovered what I call a “potential website keyword.” In other words, a potential niche that you center an entire website around! But more on that later.
Amazon Bestsellers
Another market research strategy is the use of Amazon.com. Amazon has emerge to one of the biggest places online where you can find what people are looking for when it comes to information. So just go to the books section in Amazon, select a category, then select at the top the word “Bestseller.” Now you have an idea of what people are interested in. Take notice of something that you can use as a niche to promote as a product, service, or information to sell online. Now your potential niche becomes a keyword to do a keyword search as described above.
Trends.
What are the current trends? What are people talking or asking questions about? Trends can be an effective market researching strategy as well, if you can get an idea on what’s the next hot thing that people are going to want to get their hands on. Just remember, the Xbox, the iPod, and the Mac-book, as an example, were all just a trend at one time. Once you get an idea, again, do your keyword search. The best way to keep up with trends are websites like http://blogpulse.com/trend or http://google.com/trends. At http://boardtracker.com you can follow what people are talking about and  http://technorati.com keeps up with the latest technology in electronics.

Building A Site
Before you launch your site though, it’s important that you make your keyword part of your domain name. In other words you are going to build your whole brand around that one “killer” keyword, due to good research marketing. You can use your site to either sell a product, services, or information? Whatever you decide, I would suggest that you create a blog with your site and off-the-bat, write 3-5 articles on your niche-using your main keyword and start driving traffic to your new site.

Even though market research takes time and effort, it is all well-spent, because sometimes you may be surprise as to what you will decide on a niche. So get busy and go find your “killer” niche now, and be sure to leave a comment below please!

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6 Effective SEO Tips to Guarantee Good Website Traffic

Woman In Traffic

6 Effective SEO Tips to Guarantee Good Website Traffic

When was the last time you found yourself stuck on a freeway during rush hour, or downtown in a traffic jam, or just  simply trying to cross a busy street? There just doesn’t seem to be anything good about the word “traffic.” But that was before the wonder world of the internet. Now if you have a website of any kind, and you want to be found-you need traffic. Good traffic! And the more the merrier. So it’s important that we touch on a few effective seo tips to guarantee good website traffic.

Whether you are running an eCommerce website or a blog, it should speak for itself and reach millions of people online. This would only be possible if you get through of what you can call as Search Engine Optimization or simply SEO. However, many beginners and even veterans encounter troubles in making it on top of the search engine results due to complexity and demands of the process.

According to Blog Growth, there is more than 100 billion searches that occurs on a monthly basis and 70% of it takes place on Google. With this, SEO come into the picture to resolve your conundrum on how you can be on top. Speaking of being on top, SEO is quite demanding and yet, it will greatly contribute to your website’s reputation and credibility.

To get ahead against your competitors and earn massive traffic, bear these tips in mind. Efficient execution of the following  6 seo tips will highly tantamount to your success. So let’s get started!

  • Focus on Long-tail Keywords. One of the basics of SEO is keyword research.  If you are struggling to be on top, then try finding long-tail keywords through the Google’s Keyword Tool. Long tail keywords are a type of keyword phrase that has at least three, and some times as many as five words in the phrase.  For example, “home remedies for bed bugs” or “how to get rid of depression” are long-tail keywords compared to the more competitive search terms “bed bugs” or “depression”.

For a fact, the significance of keywords is undeniable to SEO. It is through these key terms that Google looks on articles, images, and website pages as they are being searched by the users. Although there are thousands of helpful articles or content, not all of them are being brought on the first page. Only the most relevant are shown.

  • Create Quality Content. “Content is king.” This is what SEO will always say in optimizing a website. Well, there is no doubt to it since people are always searching for quality articles. Therefore, always do an extensive research and write uniquely.
  • Optimize the Articles. Once you have created the article, it is about time to optimize it. The essentials to these are keywords, descriptions, and meta-title. As for the keywords, these are the terms that can be found in the post. Insert the keyword in the title to make the permalink keyword-rich as well. The second one which is the description should be concise around having less than 160 characters only. It should be in a descriptive paragraph form. Lastly, the meta-title should have less than 60 characters and should be SEO rich.
  • Practice Ethical Link Building. SEO does not only have to work on-page. It also covers the off-page aspects and embedding keyword links is the pillar to off-page SEO. You can ask someone or a credible source to embed the keywords back to your site. Anyhow, it will yield good results. Apart from this, you can also link your new post to your previous content covering the same niche.
  • Make Use of Multimedia. Images and videos are contents that generate more clicks in   comparison    with texts. Therefore, you will also have to optimize them by adding keywords and descriptions.
  • Ease of Websites. You should remember that search engines also consider the interface of websites. If it is poorly designed and burdens a user to navigate the site, then it will not attract the search engines. Therefore, avoid putting large files on your website that delays loading. Nevertheless, make it more appealing and friendly to the search engines and searchers.

SEO
So all traffic is not bad traffic anymore. Now there’s good traffic! There are a lot of ways to let your brand or website known in the cyber world. It only requires hard work and efficient execution of SEO strategies, and these seo tips will help. Nevertheless, it is only right to say that SEO is the mastermind behind organic searches so that others can find you online.

I hope you enjoyed this post on 6 effective seo tips to guarantee good website traffic.

Reginald Jackson
Social Media Specialist and Blogger in Dallas Texas
http://regjackonline.com/social-media

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What is a Social Media Virtual Assistant

Find out what a social media virtual assistant does and how one can help you and your business.
Today, it’s essential and similar to brushing your teeth, that for businesses to develop and bloom, a social media presence is of utmost importance for thriving businesses. Mostly, it is due to people talking about your brand or product, negatively and positively.

Social media and the tools that they possess are extremely effective to reach millions of online users from around the world, verses a traditional website and definitely more effective than paper marketing because of technological advancement.

I know most of you’ve heard about Social Media, but have you begun the social media adventure yet?

I’m sure you feel that it’s important, but something is holding you back. Maybe you think it would take up too much of your time, or you just don’t have any idea where to start. One thing I know for sure…Social Media is here to stay.

A Social Media Virtual Assistant will help you to establish your social media presence, perform a variety of tasks, manage your social media accounts, and allow you more free time, so you can focus on your business. Social Media Virtual Assistants may even be helpful in areas that you haven’t even thought about such as researching and keeping up-to-date with social media marketing and how to help your business. They can also help to create a buzz about your brand or product through Facebook, Twitter, blogging, other social networks and forums. Outlined below are the major social media tasks they can perform for you.

A Social Media Virtual Assistant can:
<Perform Social Media Research, Strategies & Action Planning
<Setup Social Network Profiles
<Manage your Social Networks
<Use Marketing Strategies on Twitter, Facebook, & Online Video
<Manage your Online Reputation
<Perform Social Bookmarking
<Perform Article Marketing
<Perform Blog Commenting
<Post on Forums

So if you haven't taken the plunge yet, and don't really want to, or just cannot seem to find the time, now is the time to outsource all of your social media tasks to a Social Media Virtual Assistant.
This will help to create a more simple life and allow for adequate time to spend on the more important aspects of your business, as well as helping to increase your profits.

By Dawn Pigoni

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Why a Growing Need for Social Media Managers

There used to be a time when you could look up towards the sky and see an advertisement in the form of an airplane, tugging a banner saying “Come Eat at Sloppy’s Joe’s!”, or the Goodyear Blimp flashing an advertisement for their famous tires. Traditional advertising methods for local businesses used to be the yellow pages, newspaper, radio and television. But times have changed. Though people still watch television, read the newspaper and listen to the radio, the internet and satellite radio have changed the way people advertise. In this age of cell phones, individuals are seldom in reach of the yellow pages and amazingly, now individuals can get the news from their i pods!

With growing popularity of the social media platforms, businesses, small and large, are forced to change the way they promote themselves. With Facebook, Twitter, Linkedin, and You Tube, people are spending a lot more time on the internet and a lot less time thumbing through the yellow pages. Running a local business successfully today absolutely requires using social media. Companies like Coke, Home Depot and Ford Motor Company are already utilizing links to multiple Social Media platforms. And Pepsi Cola this year has pulled out of the Super Bowl to concentrate on social media. And it’s even been projected that by the end of this year, 97% of all retailers will be marketing their products and services on Facebook.

With this new trend, corporations are now seeking assistants to coordinate campaigns for these social media platforms. For that reason, social media manager is now a new hot buzzword that’s all over the internet. Let’s face it; businesses do whatever they have to do to reach potential customers. And right now, they’re all over the Net. Interestingly, the job site Simply Hired is currently advertising over 19,000 positions of social media specialists of some sort for businesses of various sizes.

So can you appreciate why there’s a growing need for “Social Media Managers?

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