8 Effective Ways to Increase Your Social Media Reach

For most most of us, increasing your reach is the ultimate goal of establishing and maintaining a social media presence. But first things is first. In order to make social media an effective tool to reach out to others, you first need to generate a following — fans for your Facebook page, followers for your Twitter account and LinkedIn company page, etc.

The more fans and followers you have for your social media presence, the better reach you’ll have. And better reach means the potential to generate more leads for business. So at the very core of social media for lead generation, you must take steps to increase your reach. To help you get started, here are 8 effective ways to expand your social media reach.

8 Ways to Attract More Social Media Fans and Followers

1. Optimize Your Social Presence. First and foremost, you must make sure your presence is optimized. Make sure the bios/profiles for your social media accounts are complete and that they include clear and concise descriptions of your business, your company logo, and your website URL. And now that social media updates are included in search results, be sure you’re also optimizing your tweets, Facebook posts, and LinkedIn company status updates with keywords appropriate for your business, which could help you get found in search.

2. Promote Your Social Presence Everywhere. And by everywhere, we mean everywhere — on various pages of your website, on your blog, on signage in your storefront if you’re a local business, in print advertising, on your business cards, in your email marketing messages. Many social media sites now have official ‘follow’ buttons you can include on your website and blog. If not, you can create your own button and link it to your social media account. Twitter, for example, offers an official follow button that enables your site visitors to become a Twitter follower with just one click!

3. Share Useful, Valuable Content. It’s not just enough to promote your presence. You need to make your presence is something that’s worth following in the first place. Make sure your tweets, Facebook posts, and LinkedIn updates consist of valuable, useful, and engaging content. Avoid product-focused content, and instead, make your social updates consist of educational content that has the potential to attract more fans and followers. People follow brands in social media because they’re looking for something useful, not because they want to know about how great your products and services are.

4. Add Social Sharing Buttons to All Your Content. Just as you should be promoting your social presence in as many places as possible, you should also be enabling your site visitors and email subscribers to share your content with their personal networks as easily as possible. Add social sharing buttons (e.g. “Share on Facebook” “Tweet This,” etc.) to all of your content — on individual blog articles, in email messages, on landing pages for eBook and webinar downloads, within the pages of your eBooks, etc. By evangelizing your audience to share your content, you’ll have better potential to reach a broader audience that extends beyond your direct network of fans and followers. And if those people like the content that their friends are sharing with them, they may be inclined to become direct followers of you, too!

5. Find, Follow, and Build Relationships With People In Your Industry. Use tools like Tweet Grader, Twitter Search, and Twellow to identify other Twitter users in your industry. Start following them, participating in discussions, and engaging in conversations. Find and follow other influential bloggers and re-tweet their content. Follow back anyone who follows you. Participate in Twitter chats and hash tag conversations like #FollowFriday (#FF). Start following some of the people your followers (and the people you’re following) are following too!

6. Interact With Fans and Followers. Just as you should be regularly sharing educational, insightful content, you should also be monitoring your presence and interacting with your fans and followers. Ask questions, be engaging, and participate in discussions to create a presence worth following.

7. Create a Custom Facebook Welcome Page. Follow this quick tutorial to create a custom Facebook landing page tab to welcome first-time visitors of your Facebook page. Set the page as your ‘Default landing Tab’ (you can do this when you’re editing your page under ‘Manage Permissions’), and use the tab to encourage new visitors to ‘like’ you right off the bat!

8. Offer Incentives for New Fans/Followers. Make it so your social media presence is a must-follow. Research shows that 58% of Facebook users expect exclusive offers from business pages, so consider offering exclusive promotions and offers available only to your social media followers. Create a Facebook contest and make it a requirement for users to ‘like’ you in order to be eligible. Create an offer available only to Twitter followers that can’t be obtained elsewhere. Make it so that users need to follow you in order to receive specific perks.

Building your social media reach will take some time, but if you are committed, you’ll start seeing results.
By Pamela Vaughan at Hubspot.com
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How to Craft a Killer “Elevator Pitch” For Your Business

This article will explain the elements of a powerful elevator pitch and then walk you through how to craft your own.

What is an Elevator Pitch?

This is the 30-60 second business description of what you do and why someone should work with you. It’s called an “Elevator Pitch” because it describes the challenge: “How would you explain your business and make a sale if fate placed you in an elevator with your dream prospect and you only had the time it takes to get from the top of the building to the bottom?”

Why Is Having an Elevator Pitch So Important?
You only have 30-60 seconds to make a powerful first impression. The attention span of the average person is just 30 seconds before their mind starts wandering. The other reason is people have less time today. You need to grab them quickly or lose them forever.

Essential Elements of a Powerful Elevator Pitch
1. Concise. Your pitch should take no longer than 30-60 seconds.

2. Clear. Use language that everyone understands. Don’t use fancy words thinking it will make you sound smarter. Your listener won’t understand you and you’ll have lost your opportunity to hook them.

3. Powerful. Use words that are powerful and strong. Deliver the “Sis-Boom-Bang” to grab their attention!

4. Visual. Use words that create a visual image in your listeners mind. This will make your message memorable.

5. Tell a Story. A short story, that is. A good story is essentially this: someone with a problem either finds a solution or faces tragedy. Either type of story can be used to illuminate what you do.

6. Targeted. A good elevator pitch is aimed for a specific audience. If you have target audiences that are vastly different, you might want to have a unique pitch for each.

7. Goal Oriented. A great elevator pitch is designed with a specific outcome in mind. What is your desired outcome? You may have different pitches depending on different objectives. For instance do you want to: make a sale , gain a prospect, enlist support for an idea, or earn a referral.

8. Has a Hook. This is the element that literally snags your listener’s interest and makes them want to know more. This is the phrase or words that strike a chord in your listener.
How to Craft Your Killer Elevator Pitch

  • Write down what you do. Write it several different ways. Try writing it at least 10-20 different ways. Don’t edit yourself at all. You will edit later. This first step is for generating ideas. Don’t hold back. Ideas can be goofy, serious, wild, funny, or conservative. It doesn’t matter. The goal is to get at many ideas as possible down on paper.
  • Write a very short story that illustrates what you do for people. If necessary, the story can be long. You will boil it down later. Paint a picture with words.
  • Write down your objective or goal. Do you want to make a sale, gain a prospect, enlist support for an idea, earn a referral, or something else?
  • Write 10-20 action statements. This is a statement or question designed to spur the action associated with your goal.
  • Record yourself. You can use Dragon Dictation if you don’t have a recording device. Dragon Dictation is a free phone based service that translates your messages into text as well as providing an online link to the original audio.
  • Let it sit. Come back to what you’ve written with fresh eyes and ears the next day or later on in the same day.
  • Highlight the good stuff. Listen and read through what you’ve recorded and written. Then either highlight or circle the phrases that hook you with clear, powerful, and visual words. Obviously not all the words will fall into these categories. You still need connector words, but you want them to be as few as possible.
  • Put the best pieces together. Again you’ll want to write down several versions of this much tighter pitch. Tell us what you do and why people should want to do business with you. Include elements from your story if you can fit it in.
  • Do a final edit cutting as many unnecessary words as possible. Rearrange words and phrases until it sounds just right. Again, the goal is 30-60 seconds maximum.
  • Dress Rehearsal. Run it by as many people as you can get to listen to you. Get feedback from colleagues, clients you trust, friends and family.
  • Done for now. Take your final elevator pitch and write it down. Memorize and practice it until it just slides off your tongue naturally.
  • Continue to improve. Over time, always be on the listen for phrases that you think could make your elevator pitch more clear and impactful. And then test it out. Every once in a while you will probably benefit by starting from scratch because things always change: you, your business , your goals, and your clients’ needs.

By K Stone of Life Learning Today

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Avoid Bad Conversations

One of the most interesting and fun parts of having a social media site is being able to jump into any conversation you feel you can share an idea or opinion about with people from all different parts of the world. Working as a social media virtual assistant, where marketing is one of your main goals, the conversation pieces you hold are necessary. However, the quality and legitimacy of those conversations really do matter.

As much as building relationships, human-to-human, is important, the quality of those relationships is also important. You may recognize that when meeting someone in person, you want to be approachable, sophisticated, and proper. Conversations that take place on social media sites should also fit within these guidelines. Conducting yourself in a professional manner shouldn’t end until you’re not working.

It’s normal to have bad conversations and good conversations. Bad ones may consist of mono voices, endless sentences, and quirky ways of expression. Good ones could also include quirkiness, but will also include meaning, depth, and less face value.
The point here is are you paying enough attention to yourself and the way you conduct your conversations? As a social media marketer or manager, most of your clients hired you because of your ambition, goals and the way you spoke to them. They don’t have much more to go off of other than how you speak and your past track record.

When you’re alone, start thinking and ask yourself some questions. How would I sound to a complete stranger? What would I say? What would I say about myself? When you’re out and about, think about the conversation you just had with the cashier or waitress. Also think about how you speak when you are at work. Being self-aware can give you more of an intelligent and professional outlook, which is very important as a social marketing assistant.

Great conversations start with positive behavior including, thoughtfulness, sharing yourself, empathy for others, and conveying insights or ideas in a positive manner. However, even when you are starting out positive it can end up in a bad place. Here are 4 ways to avoid a bad conversation:

1. Don’t be overly blunt when asking questions.

When asking questions to another person, don’t turn into a Combat Captain. Let the questions spawn organically, not brutally. Let the conversation unfold and ask questions so it can do so, but don’t pry and pry and come off too stern. That’s scary.

2. Difference of Opinion? It’s ok, embrace it!

Instead of just trying to get your point across and only giving a basic acknowledgement of the other person’s idea or opinion, even if you hate it, say more that “yea-yea.” You want to engage the person and the conversation, whether to move them towards what you think is right or not, we’re all humans and we’re entitled to our opinions. You’ll have a much better chance of swaying them your way if you just talk about it rather than shrugging it off.

3. Don’t go overboard when talking about yourself.

The last thing a person wants to hear is a two hour conversation, where the one person speaks the entire time and it’s all about them and their life. It’s boring, wasteful, and just rude. Try to avoid this at all costs. However, in my experience, to get someone on your good side and make them feel welcome, do remember to ask questions about them. It creates a more comfortable atmosphere and portrays that you care.

4. Short, Cryptic, One Way Statements = Bad

I love being witty, wise or a smarty-pants, whatever you want to call it, but there is a time and place for things like this, such as at home or once you know a person well and they know your personality. If you continue on this way, you may come off as a bit cold or mean. I know you probably don’t intend it to be that way, but not all people are like you so it’s better to just be personable rather than disengaged and short.

Great conversations are fluid, have depth, and are stimulating. They allow for connections to be made and can inspire. As a social media assistant and marketer, language is our art and we should provide the best. Working on the art of conversation can help you personally and professionally and overall, enrich your daily life.

By Dawn Pigoni of http://besocialworldwide.com

 

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