How to Leverage Pinterest to Increase Business Sales

PinterestIt has become one of the fastest growing social media platform and one of the most popular in usage online to promote personal ideas or products to sale. Since E-commerce has been around for years and the number of online businesses is still growing rampantly, businesses or store owners tend to influence the social media idea as an avenue to grow their sales. Inclusion to these are Facebook, Twitter, LinkedIn, and Pinterest. Among these social media platforms, it is Pinterest that raises virtual interest the most among online users, making it the “new kid on the block.”
Whether you want to increase your daily, special, or holiday sales, Pinterest can help you attain the upper hand. Depending on your marketing scheme, your sales can skyrocket from its baseline. This is made possible because Pinterest is inclined towards company’s products that combines both the ideas of vivid images of magazines and best deals of catalogs of some sort.
Before you promote your business or store, you need to probe a bit deeper on Pinterest. Nevertheless, there are ways that business owners need to undertake to jump-start their way to success.

Run a Test
One of the best things that you can do for your business is to invest time and resources in Pinterest. Simply open up an account and start building a following by following others-especially those similar to your niche. Then observe how others use Pinterest to promote. You will notice “Boards” and “Pins.” Boards are like your category and the pins are your post. Some have multiple categories, but you can be very effective with just one.
Here are some interesting facts about Pinterest.
• Pinterest users: 70 million

• Page views: with an average of 2.5 billion views per month

• Frequency of use: ranks 4th for most-used social media platform

• Average time spent by Pinterest users: 98 minutes/month

• Average amount per order: $140 and $180

The digits appear to be favorable, but letting the platform work in your favor is a formidable challenge. Just for a fact, you have to conceptualize your plans efficiently and competitively because your competitors are doing the same thing. Include in your strategy the identification of popular pins. You can do this by using a Pinterest analytic program like tailwindapp.com -a paid site that can help you track popular pins, followers, likes, and many more.

Work on Striking Visual Content
If you are geared towards marketing, you can make use of stunning images in Pinterest. Just for a fact, people love wonderful pictures as it can express a lot more than words can tell. When people get enthusiastic about your pin, users can re-pin it resulting to spread of your content.
You might be in an enigma of what kind of images can capture the hearts of the users. Of course, the bottom line here is that it should appear pleasing and worth the time. Earthy colors and reds can mesmerize your audience while a full background can give them a whole picture of what you want to portray.

Rich Product Pins
Pinterest Screen-shotDo not forget to change your pins into rich product pins. It comes in six types: app, article, movie, place, product, and recipe. It adds extra information and help the pin itself stands out from the others. With the rich product pins around, Pinterest had also came up with a rich pin validator. It is made for e-commerce sites to safeguard against fraudster. At this point, information is always updated because it is link to site.

Good Advertiser
Just like any other ads, Pinterest is also keen towards high standards. If you want your advertisement to get noticed and appreciated, you just have to follow the basic advertising principles. According to Pinterest, these include being authentic, promoting your best pins, and obeying applicable laws and regulations. When these are met and with some homework, everything else will fall as you want it to be.

Coupons
Take your daily sales an extra mile by giving coupons to your valuable consumers. Remember, people want to spend their hard-earned money wisely, so it is up to you to give them a hand by virtue of your promos and great deals. Your coupons pinned in Pinterest may contain discount, free product or service, or anything that will greatly benefit your customer.

Fiery Competition, New Approach!
Marketing scheme is not just all about the ideas. With the rise of Internet and other social networks like Pinterest, there now comes a need to employ a photographic approach to reach the desired sales of every company despite the heated competition.

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10 Ways to Boost Your Website Using You Tube

YoutubeYouTube is an exciting social media where almost everyone can share inspiring and engaging videos. Just like any other social media platforms, YouTube has also become an arena to showcase and market your website. If you have a blog or site, you can boost your website using You Tube!

To start with, it is the videos that drives popularity to YouTube and to your brand and boost your website-whether it is personal or business. The fact that you want to promote your brand, you might as well create videos that are related and of significant to your products, services, and of course, your customers. Here 10 ways to boost your website using You Tube

Be Creative

If you want to create an unforgettable impression, you should be imaginative and creative in terms of concepts for your YouTube campaign. There are a lot of possibilities where you can make one. You can make the videos funny and engaging, but at the same time very informative.

Cite Realistic Use of the Product

When you have just launch a new product, one question that will pop out of the minds of the people is its significance. In view of this, cite realistic instances where people can really make use of your product. You can also detail a step by step process on how your product can be used to make it easier for your prospect consumers to use.

Provide Assistance and Show Your Expertise

YouTube cannot only be used as a business tool. As a matter of fact, this platform can also be a source of solution or guidance whenever your customer encounters a problem with regards to the use of your products. In view of this, you can share videos that demonstrate how to troubleshoot a particular problem. In other words, this can also become a sort of technical support that can aid in promoting your brand.

Optimize Your Keywords

Similar to promoting your website or blog, optimized keywords also play an important role in promoting your YouTube videos. When you do your homework on the tags and descriptions, chances that your video will be included in the top Search Engine Result Page(s) is high. This is due to the fact that YouTube is owned by Google, which will help boost your website.

Keep it Short and Simple

Consumers do not like a lengthy video full of fluff. Your customers will likely appreciate it if you keep the video short and simple. In this manner, this would be easy for them to understand and grasp on the concept of your content.

Include Testimonials

You can make your YouTube channel dynamic and exciting by allowing consumers to post their feed backs. This will not only make your site interactive, but will also make it reliable and credible especially when comments are positively made towards your brand. Thus, contributing to the reputation of your business. In case the comment is neutral and is inclined to the negative side, respond to it immediately.

Do Not Forget a “Call to Action”

Including a call to action within your video will prompt your costumer to do something. This can make a huge difference to your brand. Examples of possibilities that your costumer will do are buy a product, inquire about your brand, subscribe to your videos, leave a comment, and many more.

Embed in Other Social Media Platforms

You should not limit the upload of videos to your YouTube channel alone. As a matter of fact, you can also embed it with your other social media such as Facebook and Twitter. In this manner, you can create a number of impressions from different platforms.

Provide Exclusive Content for Your YouTube Subscribers

You might have a lot of subscribers on your YouTube. Why not provide them exclusive videos and feeds about your brand? Examples of these are behind-the-scenes videos, interviews, and promotions. With this, your subscribers will continue to patronize your products and might spread the word to their friends.

Make Results a Reality!

Without a doubt, competing against a lot of competitors is no easy task. However, creating effective YouTube content and not merely advertising can bring you to the other side of the bridge. So, leverage your actions and maintain your momentum to meet both your company’s demands and goals by remembering these 10 ways to boost your website using You Tube.

How To Embed A YouTube to Your Website

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