What Are the Most Effective Social Media Platformss To Use for Business?

Congratulations! You have successfully started your business or at least launched your business website online! How will you market? Paid advertisement is essential but expensive! Using social media is what many businesses are using these days because of its reach online, and because that’s where the people are!
So the question is: What’s the most effective social media platform out there for my business? Now that is THE million dollar question. Nowadays, there are tons of social media platforms at your disposal. These are all effective social media platforms where you can create an amazing following. However, you don’t have to sign up to all new and popular social media sites on the planet. Trust us when we say you would rather be excellent with one or two platforms rather than be a mediocre with four five or six!
Number of accounts in different social media sites don’t matter. Instead, pick one or two channels and focus your target marketing there. Now, if you need some guidance with what is the best social media site/s for you then read below all the details of the most effective social media channels out there. Here are a few of the most effective social media platforms to use for your business!

1. Facebook
What can we say? Over 1.11 billion people are into this famous social media site. Besides catching up with loved ones from overseas, Facebook did a wonderful job for many aspiring entrepreneurs out there. If you’re a start-up entrepreneur, we suggest you try the waters of Facebook first before jumping on any other platforms.
Facebook has established itself quite well and you can use that to your advantage. You will be easier seen on this social media site with an option to send you a private message, browse your products and even share your goods to a wider network. We firmly believe your target marketing strategies will not be wasted with this site.

2. Twitter
Twitter is an astonishing social media platform that can promote your business in 140 characters or fewer. This is a site that garners over 215 million active users or potential customers. This great site is generally made for communication so you know that customers can reach you 24/7. What’s more special about Twitter is that you can incorporate your own hashtag brand so you’ll be easier searched or be in the most popular page.
Word of the wise, this effective social media platform can get you viral in no time! Proven and effective way to increase your business’ popularity.

3. Google +
Far from the ghost town it is perceived to be, Google + is actually one of the most effective platforms for business. With over 359 million active users, this social media site is a combination of Facebook and Twitter with hashtags and interactive program for your business.
If used properly, your followers may skyrocket more than what you’re expecting. Plus, have you forgotten? Google + is owned by Google which means better search engine result and exposure for your business!

4. LinkedIn
This effective social media platform is made for business people to interact with others. Sometimes it is used by job seekers to find potential employers but most of the time it is used to increase your audience. Business owners realized the value of this site and the opportunities to build relationships and sales leads. An estimated 2.7 million business pages is on LinkedIn, each interacting with each other for partnership, proposal, quotations etc.
Just a quick heads up: LinkedIn has a humongous number of professionals so expect important business dealing. It is not similar to Facebook or Twitter where any start-ups can be casual. On LinkedIn, you need to look professional so people can take your business seriously. Nevertheless, don’t be intimidated though as the users on this social media channel are really friendly. You’ll never be out of place here.

5. YouTube
1 billion unique visitors every month – that’s how huge this video-oriented site is. Not to mention that it’s the second largest search engine after Google! How’s that for target marketing and popularity boost? YouTube can literally take you to places with increasing your customers every second someone clicks on your video.
You can even sponsor a commercial where they can stream over millions of videos. Oh, did we also mention that YouTube is owned by Google? You don’t have to worry about search engine rankings at all with this platform.

6. Pinterest
Pinterest is another effective social media platform made for business-especially if your business involves products to promote. All you need are good photos of your products and post or “PIN” them on a board representing a certain category and then build your following to interact. The people on Pinterest are friendly and sometimes helpful to promote even your own products. Its worth signing up just to get a little familiar and start getting your business or brand out there to be seen on the internet!

Social media is really simple to use and inexpensive! It’s all about one thing-engagement! Once you get a good feel at using social media-the more you will be effective in promoting your brand and they can become a powerful tools for your business. So whatever you choose from these effective social media channels, always keep in mind to focus first on one or two so your marketing will be successful to a large degree.

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Tips on Marketing Local Businesses With Social Media

Social Media for Business

 

social media for businessBusiness oftentimes is a local competition. Especially if it’s a brick and mortar storefront and you want to promote it locally online. To get into the game, you have to ride the craze in reaching out your prospect consumers. As a matter of fact, there are a lot of options to choose from— paid advertisement and social media.
In every marketing strategy, budget has always been the primary consideration. Paid advertising can be effective, but it can cost you an arm and a leg. Moreover, there is a loophole in this scheme. The impression that you will make on your prospect consumers will depend on how you formulate the plan and execute it. This goes the same with social media marketing, but on the contrary, it is not expensive as paid advertisement. Despite the difference in digits, it can also render you promising results.
Social Media in Action
No matter what your purpose is— brand awareness, online reputation management, website traffic, or communication with your audiences, social media always has a room to cater these needs. With your goal right before your eyes, your approach to social media will depend accordingly. Here are 6 tips to market local businesses with social media!
• Devise a social marketing plan. Given that you have analyzed your target audience and your competitors, it is about time to carefully think of a plan that will blow away your rivals. In this part, consider coming up with content ideas that will interest your audience such as tips on using your products and great deals.
• Go for quality instead of quantity. There is no use in posting many articles online if it is just fluffy. Always remember that people want to read something valuable and worth of their time. For example, if you are promoting food supplements, write articles that relate to your subject like its benefits to the user.
• Maintain an open communication. Technology paved way to what kind of communication the people have today. With this advancement, it is easier for businesses to get in touch with their audience. For instance, people can exchange or share thoughts on Facebook or Twitter. As this continuous, it creates a dynamic and lively environment for people to interact. Hence, it improves customer relationship.
• Social Media Platforms. Facebook and Twitter are just some of the popular social media platforms where people interact. Despite its orientation towards online interaction, you can also take advantage of advertising your products or company as its reach is multitude. Just make it a point that you will not solely use the platform for the sake of promotion, but also for interaction. Apart from these social media platforms, you can also use Foursquare for your business. According to Social Media Examiner, it is a location-based social network that has over 20 million users. In this platform, people use to check it for locations or shops that they have visited. As people checked where they have been, it can be shared with Facebook friends and Twitter followers. Eventually, your business is noticed.
• Offer promos and great deals. Customers love promos and great deals from a company. You can offer discounted products or services, buy one take one deal, and even a game of prizes. Doing these are a sure fire to delight your consumers.
• Dress your business professionally online. Reputation greatly matters for every business. It is one of the main ingredient for success. With this, keep your social business accounts in motion by sharing good content, promotions, and fabulous deals.
Mapping your business success with social media is indeed possible. You just have to cut out the appropriate moves to market your products and services locally. Hence, delve deeper on what every social media network can offer and gear it towards your goal.

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