What is a Social Media Virtual Assistant

Find out what a social media virtual assistant does and how one can help you and your business.
Today, it’s essential and similar to brushing your teeth, that for businesses to develop and bloom, a social media presence is of utmost importance for thriving businesses. Mostly, it is due to people talking about your brand or product, negatively and positively.

Social media and the tools that they possess are extremely effective to reach millions of online users from around the world, verses a traditional website and definitely more effective than paper marketing because of technological advancement.

I know most of you’ve heard about Social Media, but have you begun the social media adventure yet?

I’m sure you feel that it’s important, but something is holding you back. Maybe you think it would take up too much of your time, or you just don’t have any idea where to start. One thing I know for sure…Social Media is here to stay.

A Social Media Virtual Assistant will help you to establish your social media presence, perform a variety of tasks, manage your social media accounts, and allow you more free time, so you can focus on your business. Social Media Virtual Assistants may even be helpful in areas that you haven’t even thought about such as researching and keeping up-to-date with social media marketing and how to help your business. They can also help to create a buzz about your brand or product through Facebook, Twitter, blogging, other social networks and forums. Outlined below are the major social media tasks they can perform for you.

A Social Media Virtual Assistant can:
<Perform Social Media Research, Strategies & Action Planning
<Setup Social Network Profiles
<Manage your Social Networks
<Use Marketing Strategies on Twitter, Facebook, & Online Video
<Manage your Online Reputation
<Perform Social Bookmarking
<Perform Article Marketing
<Perform Blog Commenting
<Post on Forums

So if you haven't taken the plunge yet, and don't really want to, or just cannot seem to find the time, now is the time to outsource all of your social media tasks to a Social Media Virtual Assistant.
This will help to create a more simple life and allow for adequate time to spend on the more important aspects of your business, as well as helping to increase your profits.

By Dawn Pigoni

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How Will You Brand Yourself?

If you are thinking of starting a small business and you’ve identified the market and you’ve found a niche – or a position that you feel comfortable with, now you need to think about how your are going to brand yourself.
What type of branding will you use?

Here’s a definition of branding according to Business Dictionary.Com: Entire process involved in creating a unique name and image for a product (good or service) in the consumers’ mind, through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

Basically you can go one of two ways. A personal brand or a business brand. What are their differences and advantages?

Personal Brand: In a personal brand you are simply branding yourself. For an example: If you are an expert at something or want to sell yourself as such, then you might want to think of going with a personal brand. In other words you are selling yourself. You can set up a blog, website or a column of some sort and build a following of “you” and promote your business from there.

Business Brand: With a business brand you are promoting the business itself, whatever that business may be. If you are selling a product or services or if you are building a “brick and mortar store,” on or offline, then you might want to think of a good business brand that will identify something unique about your business. Don’t forget the definition of the term.

One advantage of a personal brand is if you feel that in time you might want to promote something else or branch off from your original niche in some way, then you can do so without having to re-brand so-to-speak, because it can be accomplished under your personal brand.

But if you are building a business and just want to stick with a certain name or brand, then you may want to go with a business brand. One advantage of this is in time the brand itself will take on value, if you decide to sell down the road.

What Is Needed: With a personal brand you would need a good professional photo of yourself and a nice biography that will tell us about you. With a business brand you will need a good logo and a catchy tagline, one that will tell others what is unique about your business. A logo and tagline can be included if you go with a personal brand if you like, but it’s a key factor to a business brand. This is something that will make your company really stand out among the rest.

Do Your Homework: There are plenty of information out there that will provide you tips and ideas as to how to brand yourself. There are several blogs on branding, what taglines you can use, and websites that will help you to create your logo. Just do a simple search. Give it a lot of thought. Because when it comes to starting a business, there is nothing more important as to how you brand yourself.

By Reginald Jackson at RTJ Online .

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Why a Growing Need for Social Media Managers

There used to be a time when you could look up towards the sky and see an advertisement in the form of an airplane, tugging a banner saying “Come Eat at Sloppy’s Joe’s!”, or the Goodyear Blimp flashing an advertisement for their famous tires. Traditional advertising methods for local businesses used to be the yellow pages, newspaper, radio and television. But times have changed. Though people still watch television, read the newspaper and listen to the radio, the internet and satellite radio have changed the way people advertise. In this age of cell phones, individuals are seldom in reach of the yellow pages and amazingly, now individuals can get the news from their i pods!

With growing popularity of the social media platforms, businesses, small and large, are forced to change the way they promote themselves. With Facebook, Twitter, Linkedin, and You Tube, people are spending a lot more time on the internet and a lot less time thumbing through the yellow pages. Running a local business successfully today absolutely requires using social media. Companies like Coke, Home Depot and Ford Motor Company are already utilizing links to multiple Social Media platforms. And Pepsi Cola this year has pulled out of the Super Bowl to concentrate on social media. And it’s even been projected that by the end of this year, 97% of all retailers will be marketing their products and services on Facebook.

With this new trend, corporations are now seeking assistants to coordinate campaigns for these social media platforms. For that reason, social media manager is now a new hot buzzword that’s all over the internet. Let’s face it; businesses do whatever they have to do to reach potential customers. And right now, they’re all over the Net. Interestingly, the job site Simply Hired is currently advertising over 19,000 positions of social media specialists of some sort for businesses of various sizes.

So can you appreciate why there’s a growing need for “Social Media Managers?

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