The Secret to Market Research-How to Find Your Killer Niche!

thinkingThis is where it all starts! The idea, the thought of going into business of your own. What are you going to promote or sell? Well if you already have an idea, that’s good. But if not-that’s okay too. Because with market research or niche marketing, I’m going to show you the secret of finding a unique brand or niche-to promote online with enormous success. Here’s how it works:
What Is A Niche?
A niche is define as a situation in which a business’s products or services can succeed by being sold to a particular kind or group of people. In other words it zero’s in to a specific group, making them special or exclusive. Weight Loss is a broad category for example, tremendous competition to compete with others. But if you can narrow it down to a special group or situation maybe like weight loss for post-pregnant women or overweight children under 12, then that becomes a niche under that broad category. And that idea will be your keyword and part of your website URL.
A killer niche is something really unique, something nobody has thought of-but you!
Market Research
Market research, or niche marketing, is simply a process of collection and analysis of data to find what people are looking for. What do everyday people want? How to create a new market, something different.
Where Do I Start?
Start by asking yourself: What is something you know about well? Something that you are passionate about? This is where you are going to start searching for keywords.
Yes the one key is keywords. The other is the competition. You don’t want to have to compete with a million other websites of your niche, and you certainly don’t want to have to compete with the “big dogs” either! So what are you going to do? Here are 4 methods that will aid you in an effective market research, to where you can find that one unique niche.
Google Ad-words
It use to be that one way of doing market research was just starting an Google Ad-word campaign with pay-per-click(PPC), and you would be able to determine what keywords is getting you good traffic, providing of course that your campaign was a successful one. With Google Ad-word you’re having to pay every time someone clicks on your ad. But the Internet is always changing and things isn’t what it use to be years ago. Now there’s a way to perform market research that is free!
Keyword Search
Once you have an idea of what your potential niche is going to be, then just do a simple keyword search. One tool you can use is Google Keyword Tool, which is a free tool. Just sign-in enter a keyword and it will show you a list of other keywords you can use depending on two things: The number of search, and the competition. You want the search volume to be high, but the competition to be very low. Once you locate a keyword with more than 1,000 searches per month or more, and at the same time the competition is at its lowest-then you may have discovered what I call a “potential website keyword.” In other words, a potential niche that you center an entire website around! But more on that later.
Amazon Bestsellers
Another market research strategy is the use of Amazon.com. Amazon has emerge to one of the biggest places online where you can find what people are looking for when it comes to information. So just go to the books section in Amazon, select a category, then select at the top the word “Bestseller.” Now you have an idea of what people are interested in. Take notice of something that you can use as a niche to promote as a product, service, or information to sell online. Now your potential niche becomes a keyword to do a keyword search as described above.
Trends.
What are the current trends? What are people talking or asking questions about? Trends can be an effective market researching strategy as well, if you can get an idea on what’s the next hot thing that people are going to want to get their hands on. Just remember, the Xbox, the iPod, and the Mac-book, as an example, were all just a trend at one time. Once you get an idea, again, do your keyword search. The best way to keep up with trends are websites like http://blogpulse.com/trend or http://google.com/trends. At http://boardtracker.com you can follow what people are talking about and  http://technorati.com keeps up with the latest technology in electronics.

Building A Site
Before you launch your site though, it’s important that you make your keyword part of your domain name. In other words you are going to build your whole brand around that one “killer” keyword, due to good research marketing. You can use your site to either sell a product, services, or information? Whatever you decide, I would suggest that you create a blog with your site and off-the-bat, write 3-5 articles on your niche-using your main keyword and start driving traffic to your new site.

Even though market research takes time and effort, it is all well-spent, because sometimes you may be surprise as to what you will decide on a niche. So get busy and go find your “killer” niche now, and be sure to leave a comment below please!

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5 Things Your Competitors Can Teach You About SEO

CompetitorsWhat your competitors can teach you about SEO

Search engine optimization or simply SEO is one complex mechanism that even professionals get a hard time in cracking out the shell. For a fact, the algorithm has been changing overtime as search engines always want to give the people justifiable and reliable results for their queries. If you are an SEO professional, how can you get your hands on the top page?
To keep the content in top rankings, your search engine optimization strategies should always be legit and updated. Any foul schemes can be detected and eventually will sink your ranking to a lower level. In light of this, here are some tactics that you can practice to catch up with any search engines’ changes in algorithm.

Lesson #1: Content is king

Over the years, the content has remained as one integral factor in search engine optimization success. Search engines such as Google and Yahoo have always known that people are up to valuable content and not something empty-worded article. If you want your content to live up with the results, then you better affix high quality attribute. Furthermore, avoid putting duplicate content into your website. Observe your competitors articles in relations with their SEO technique or strategy.

Lesson #2: Getting reliable links

One thing that will surefire the success of search engine optimization is the links. This still works until today, but it now has to do with “natural and earned” links. Even if you buy links, there is no absolute guarantee that these links will count.
So how are you going to earn these links that are acceptable to the search engines? It may take up a lot of hard work and luck, but you can earn these links through endorsements. If you influenced other bloggers or journalists to write something about your business and link it to your site, then the search engine will count it in. You can get a good idea on how your competitors are doing this.

Lesson #3: Not overdoing keywords optimization

A content enriched with keyword can be the downfall of search engine optimization. You should take note that search engines can read between the lines. Therefore, keep the specific keywords at bay and use other keywords instead. You will notice how a certain site have good use of keywords but never overdo it.

Lesson #4: Work on social media

Social media plays an integral role in uplifting your online ranking. It should be remembered that the stance of social media is wide and so is its capability to bring quality traffic. Therefore, be active in updating your social media accounts and do not forget to link your content back to your site as part of your search engine optimization strategy. Look at your competitors site and notice how well they do this-normally on the right side of their pages.

Lesson #5: Be patient and always be updated

One time search engine optimization will not instantly make your site recognizable by the search engines. It takes times as you implement several tasks to attain a long-lasting impact on your website’s traffic and rankings. Apart from being patient, you also have to keep yourself updated on the current happenings on the algorithm of search engines. It is through knowledge that you can tailor your strategies in optimizing a website.

If you don’t know who your competitor is simply “google” your keyword or phrase, and the first three sites are going to be the competition. But you’re not going to want to compete with the “big boys” as of yet, so look for websites close to your size for they will be your real competitors.
Indeed, working with search engine optimization is no easy task. In order to be successful, you should unify all the factors or techniques in SEO to reap out justifiable and good ranking.

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6 Effective SEO Tips to Guarantee Good Website Traffic

Woman In Traffic

6 Effective SEO Tips to Guarantee Good Website Traffic

When was the last time you found yourself stuck on a freeway during rush hour, or downtown in a traffic jam, or just  simply trying to cross a busy street? There just doesn’t seem to be anything good about the word “traffic.” But that was before the wonder world of the internet. Now if you have a website of any kind, and you want to be found-you need traffic. Good traffic! And the more the merrier. So it’s important that we touch on a few effective seo tips to guarantee good website traffic.

Whether you are running an eCommerce website or a blog, it should speak for itself and reach millions of people online. This would only be possible if you get through of what you can call as Search Engine Optimization or simply SEO. However, many beginners and even veterans encounter troubles in making it on top of the search engine results due to complexity and demands of the process.

According to Blog Growth, there is more than 100 billion searches that occurs on a monthly basis and 70% of it takes place on Google. With this, SEO come into the picture to resolve your conundrum on how you can be on top. Speaking of being on top, SEO is quite demanding and yet, it will greatly contribute to your website’s reputation and credibility.

To get ahead against your competitors and earn massive traffic, bear these tips in mind. Efficient execution of the following  6 seo tips will highly tantamount to your success. So let’s get started!

  • Focus on Long-tail Keywords. One of the basics of SEO is keyword research.  If you are struggling to be on top, then try finding long-tail keywords through the Google’s Keyword Tool. Long tail keywords are a type of keyword phrase that has at least three, and some times as many as five words in the phrase.  For example, “home remedies for bed bugs” or “how to get rid of depression” are long-tail keywords compared to the more competitive search terms “bed bugs” or “depression”.

For a fact, the significance of keywords is undeniable to SEO. It is through these key terms that Google looks on articles, images, and website pages as they are being searched by the users. Although there are thousands of helpful articles or content, not all of them are being brought on the first page. Only the most relevant are shown.

  • Create Quality Content. “Content is king.” This is what SEO will always say in optimizing a website. Well, there is no doubt to it since people are always searching for quality articles. Therefore, always do an extensive research and write uniquely.
  • Optimize the Articles. Once you have created the article, it is about time to optimize it. The essentials to these are keywords, descriptions, and meta-title. As for the keywords, these are the terms that can be found in the post. Insert the keyword in the title to make the permalink keyword-rich as well. The second one which is the description should be concise around having less than 160 characters only. It should be in a descriptive paragraph form. Lastly, the meta-title should have less than 60 characters and should be SEO rich.
  • Practice Ethical Link Building. SEO does not only have to work on-page. It also covers the off-page aspects and embedding keyword links is the pillar to off-page SEO. You can ask someone or a credible source to embed the keywords back to your site. Anyhow, it will yield good results. Apart from this, you can also link your new post to your previous content covering the same niche.
  • Make Use of Multimedia. Images and videos are contents that generate more clicks in   comparison    with texts. Therefore, you will also have to optimize them by adding keywords and descriptions.
  • Ease of Websites. You should remember that search engines also consider the interface of websites. If it is poorly designed and burdens a user to navigate the site, then it will not attract the search engines. Therefore, avoid putting large files on your website that delays loading. Nevertheless, make it more appealing and friendly to the search engines and searchers.

SEO
So all traffic is not bad traffic anymore. Now there’s good traffic! There are a lot of ways to let your brand or website known in the cyber world. It only requires hard work and efficient execution of SEO strategies, and these seo tips will help. Nevertheless, it is only right to say that SEO is the mastermind behind organic searches so that others can find you online.

I hope you enjoyed this post on 6 effective seo tips to guarantee good website traffic.

Reginald Jackson
Social Media Specialist and Blogger in Dallas Texas
https://regjackonline.com/social-media

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