5 Tips to Avoid Social Media Burnout

No doubt you enjoy engaging on your favorite social media platform don’t you? But can you avoid social media burnout, or have you already experience it? So you might ask-what is social media burnout?

Social Media Burnout
Just the word burnout can be defined as physical or mental collapse caused by overwork or stress. According to a recent report, the amount of time people spend on social media is constantly increasing. Teens for example now spend up to nine hours a day on social platforms, while 30% of all time spent online is now allocated to social media interaction. How much time are you in front of your cell phone or the computer? Do you spend a lot time and energy tweeting, Facebook-ing and Instagram-ing, on a daily basis?
You may be surprised how start-up business owners and social media marketers devote to updating, monitoring and cleaning their social media accounts. Serious social media marketers spend 60 hours a week managing the online presence of the company – and that’s more than the average working hours a full-time employee on a regular company commits.
When you find yourself stress-eating, feeling life is not worth it or having illness almost every week, this is a sign you’re having a social media burnout!

So beware of burning yourself out on social media. Here are 5 tips that will help to avoid social media burnout!

1. Don’t be everywhere
This is a common cause of social media burnout. A piece of advice (that we hope you’ll really follow) is that never spread yourself too thinly. The secret to maximizing social media efforts is to know which platforms your marketing campaigns are more effective.

2. Make a Time Schedule
A True Fact: We are all guilty of aimlessly hitting the reset button every hour, online marketer or not. Everyone has a tendency to lug on their screen throughout the day without really having a goal of what they need to carry out. We highly recommend that you set a time schedule.
For example:
8:00 AM – 9:00 AM: Review and analyze followers gain, likes and shares from your new post, review new mentions and comments from your accounts (10 minutes each account), answer relevant questions from followers, and resolve client issues or inquiries.
9:00 AM – 9:30 AM: 30 minutes break
9:30 AM – 12:00 Noon: Focus on making new blog posts (Target blog post: 2). Utilize time to research and write new contents.
12:00 Noon – 1:00 PM: Lunch Break
1:00 PM – 2:00 PM: Find and share relevant content from followers, interact again with your followers.
2:00 PM – 3:00 PM: Focus on making new social media posts (Target post: 5). Utilize time to research and write new contents.
3:00 PM – 3:30 PM: 30 minutes break
3:30 PM – 5:00 PM: Post new content on each platform.
5:00 PM – 6:00 PM – Schedule posts for the evening, the weekend or for an upcoming campaign.
6:00 PM – Let’s call it a day!

Can you believe you can actually accomplish your tasks for a total of 48 hours a week? If you’re following a schedule, like the one above, you will definitely save time and energy for other important stuff like connecting with your offline friends and avoid social media burnout or feeling stressed.

3. Define your goals
Journeying through the phase of social media burnout is tad too… burning. On this case, your physically, emotional and mental health is at risk of firing off to a bad question: What the hell am I doing? You will question your work, you will question your life and you will question your existence if you don’t fight the inferno beast curtly called social media burnout. So what do you do to keep this beast at bay? The answer is simple: Define what you want to achieve, or in other words, your goals.

Your goals can keep your work and life in harmony. Be as specific as possible when you create your goals. This helps you stay focused with every marketing campaigns you take and guarantees you’re not wasting any resources for nothing.

4. Give yourself a break
This is a no-brainer isn’t it? Don’t be too hard on yourself because honestly you can’t literally be updated with every movement on social media. Giving yourself a break after work means that you focus on resting your body like getting a massage, watching your favorite show on TV or reading a novel you’ve been putting off since last month.
Moreover, our physical and mental state is in a mutual bond. If one gets tired, the other one will surely be next. Did you know that according to report by The Vision Council, it only takes two hours of screen time for you to suffer “digital eye strain”? This can lead to irritated and dry eye, headache and, neck and back pain. And frankly, it is the same with your brain. You can go to your happy place and take your mind off your work every time you clock out.

5. When you log-off stay off!
No-Facebook-ing for the purpose of “unwinding” isn’t going to help you at all. You can stay out of reach from social media every once in a while. We understand that your iPhone is so beautiful and tempting not to be ignored but logging off for more than a couple of hours is one of the best ways to really unwind and reset.
So enjoy your social media engagement by all means, but take note of these tips to avoid social media burnout!

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The Best Days and Times to Post to Your Favorite Social Media [Infographic]

best times to postWhen is the best day and time to post to the most popular social networking sites in order to reach the most people that happens to be online? Whether you are posting just for fun or involve in a marketing campaign, knowing the best days or time may prove to be helpful.
Timing means everything in social media marketing, or even if you’ll wanting to share some information you think others would enjoy. The fact that you are working in different social platforms, you have to be wary about the peak time. One social media site’s climax is different from the other due to demographic reasons and the description of a particular platform. Here are a few examples.

Daytime Posting

Social activity tends to happen more often during the daytime— clicks and sharing. The two entities are different and peak times are different, but happens at the same span. During this period, you can interact with Facebook, Twitter, and LinkedIn. According to addthis.com, sharing happens in the morning while clicking reign in the afternoon hours. In addition to this, the site tipped that company should post in the afternoon to gain more clicks.

• Facebook Regardless of the day you want to interact on Facebook, daytime is best as work tends to slow down. However, if you really want to receive more engagement, then post your content on Thursdays and Fridays.Best Times Infographic-3
• Google+ Posting in Google+ is also best done in the morning. People usually visit G+ between 9 AM and 10 AM according to Hubspot. However, if you want more engagement to happen, update on Wednesdays.
• LinkedIn This social platform is inclined to professionals and businesses. If you want to receive more views, then post before the start of work according to Entrepreneur.com. Otherwise, you will not be able to make that impression. Nonetheless, the best days in posting are Tuesdays and Thursdays.best times to post
• Twitter For more views on your Twitter, then tweet around 1 to 3 PM from Mondays to Thursdays. If your tweet comes with a photo, the more it will incur clicks. A good tool to use for Twitter for best times to post is Tweriod.com.

Evening Posting

Pinterest is yet another social media site where you can share your work and other rich media. The users are more active during night time as they tend to wind down from their work.best times to post

Conclusion

People do not go online at the same time. This only makes sense that your social media marketing strategy should be geared towards the time where people interact the most. If you do, then engagement and brand impression can be maximized.

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6 Ways to Determine If Need a VA to Manage Social Media?

Virtual AssistantThis is a follow-up to an earlier post entitled “What Is A Social Media Virtual Assistant?”

 

 

A good question that I am frequently asked-but before I answer, as a business owner, you will need to determine a few things to set a solid foundation for your social media plan.

1) Solid Marketing Plan? Do you have a solid marketing plan?  NOT just social media,which is still the foundation and fabric of your outreach. Remember, social media (Facebook, LinkedIn, Twitter, YouTube, Comeoninside.com are all TOOLS). Just like in a tool box, some tools are more effective for some projects than others.
My biggest heartbreak is to see an overwhelmed business owner who thinks they “have” to be on Twitter, Facebook, Linkedin, and YouTube all at the same time. The dirty little secret is, not all social media platforms are good for all businesses. Truthfully, if you are promoting a message to the wrong  Twitter followers for example, how much valuable time would you be wasting?

2) Social Media Platforms List. Make a list of the social media platforms you currently have a profile on (i.e. Facebook Fan Page, Linkedin, Twitter, YouTube, Come on inside, etc.) This will help you determine if you want to continue on these platforms.

3) Social Media Time. How much time are you or your team spending ENGAGING on these platforms? Not just pre-posting or “pushing” your info, but genuinely interacting with your Facebook fans, Linkedin connections, Twitter followers, etc?

4) Social Media Presence. How much time do you WANT to spend on any given platform? What type of engagement do your client desire? What type of relationship are your clients asking from you?

5) Determine Time Needed. Once you have a determination of the amount of TIME needed, then you will know if a social media  assistant is a good fit.
Your time has to be worth something. Just like you are an expert in your field, your Social Media VA would be the same managing your online campaigns for you.

Based on approved guidelines the Social Media VA would be responsible for:
•Connecting with various types of professionals
•Updating content and making sure the content is linked with appropriate keywords, seo, etc.
•Distributing blogs and events to various locations. A lot of work.
•A good social media assistant or manager will give you statistics on what your social media plan is achieving. Platforms include but not limited to: Facebook Fan Pages, LinkedIn, YouTube, Twitter, etc.

I would recommend that a Social Media VA only answers or responds to people on your behalf, with the business owner’s consent. Some business owners will want to reply to negative conversations themselves, let’s say on Facebook or Twitter for example, or some will  leave that entirely up to you. So it’s good to have an experience or trained Social Media Manager to help you, if that being the case.

6) Your Time’s Value in Dollars. Once you know the amount of time your company is spending on relating in social media, you figure out the cost to your business for those hours. If your team used those hours in a different area of your business – how much more successful will you be? That dollar figure is your new “marketing” budget for a Social Media Virtual Assistant. Their hourly rates will vary depending on location or specialty, from about $40 to $70/ hour. If you want expert results, then you will welcome an expert on your team as well.

By Angel Lebak of Virtual Assistant Social Media.com

Regardless if you hire a Social Media VA now or wait until your budget allows, social media management is quickly becoming a part of many companies marketing plans. So to be sure you have the accurate tools on hand to get the desired results, just click here for Contact information for RTJ Online-Social Media Assistant.

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10 Efficient Tips to Keep Your Personal Life and Still Be a Social Media Rockstar

I think we can all feel confident when saying “social media is here and here to stay.” What we probably are not so comfortable with is juggling our social media endeavors with our personal life. I’m sure social media doesn’t take away all of your personal life, but it can impose on it greatly if you aren’t careful. There are probably people who haven’t even begun to dabble in the social media
world for fear of not having time or it taking up too much time. Great point! However, at this point in the world, you really can’t afford not to be a part of social media. In either case, listed below are 10 tips to avoid losing out on life and how to manage your social media time.

1. Just Skim: When beginning a promotion, most of the first phase is conducting research and reading. Whether it’s Facebook, Twitter, blogs or websites, to cut down on time spent, just skim it. By doing this, you can pull what you feel is worth spending your time reading and not have to worry about the rest.

2. Use your RSS Feed: Be selective when subscribing to different RSS feeds, but definitely use it. Any information you want to catch up on will be listed there. These same rules apply to who you follow on Twitter and newsletters you subscribe to. Choose wisely and be sure whatever it is adding value.

3. Consider a Timer: If you’d really like to manage your online time, set an allotted amount of time dedicated for this. It may help to set a timer and when it goes off, you’ll know it’s time to move on to something else.

4. Automate whenever possible: Automating can be the key to your online happiness. When you have autoresponders or auto content generators in place they can save you scads of time. An easy and quick way to implement this might be your newsletter sign-ups. There are a variety of systems that will allow you to easily automate sign-ups. Even if you have a giveaway for signing up, the system can handle this too

5. Consolidate, Don’t Reiterate: If you are trying to keep up with everything, your Twitter, Facebook, Squidoo and a blog, there are ways to minimize updating them all. You can do so by doing it all at once. “How?” you ask. All of these programs can be linked together so when you update one, it will go out to all social media accounts. Many of these sites can be linked together and to a main site. This main site can be your blog, if you wish. Twitterfeed is a great place where you can update your Twitter, every time you update your blog. Your Twitter can be linked to Facebook and Squidoo.

6. Develop a Routine: Dedicate a specific time for social media on a regular basis and stick with it. It should be long enough to update your blog, Facebook, Twitter, LinkedIn, etc.

7. Stick to Essentials: The internet can be considered a great influence on “lost time.” One second you’re looking at a TV listing, and then something about how to make money online, and then possibly an ad for shoes we just have to have. Four hours later and you’ve found new interests in paranormal studies, cherry tomatoes and how to move to Alaska. Stick to what you were planning to do and then leave. Also, over time you will learn where to spend your time the best and it will get easier to stay on track.

8. Don’t be a Follower: Many people may give you their advice on which sites are the best for what. The thing to do is to decide which social media tool will benefit your needs the best. You don’t have to use them all, and if one isn’t working for you, go try a different one.

9. Plan: To make sure you’re spending this social media time wisely and to its full advantage, it may be good to make a simple plan. With your “dedicated social media time,” knowing to stick with the essentials and a routine put into place, developing a list of “to-dos” and goals around these should help you to stay focused. If you’re focused and determined, you’re bound not to waste any time.

10. Hire a Social Media Virtual Assistant: Ultimately, if you don’t feel you have time to even start a social media quest, or if you’ve tried and it’s just not for you but you still want to take advantage of all the awesomeness that it can bring, hiring a social media virtual assistant is another option and a fantastic idea. For example, https://regjackonline.com can help you quickly, effectively, and it’s affordable. Reggie at RTJ Online, can help create, manage and update all of your social media needs, which can be WAY more rewarding than doing it yourself if you feel like you’re in a crunch. So don’t miss that dinner date! Cruise on over to his website and see how many things he can do to help guide your social media presence, while keeping it updated and running efficiently.
By Dawn Pigoni of http://besocialworldwide.com

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