A good question that I am frequently asked-but before I answer, as a business owner, you will need to determine a few things to set a solid foundation for your social media plan.
1) Solid Marketing Plan? Do you have a solid marketing plan? NOT just social media,which is still the foundation and fabric of your outreach. Remember, social media (Facebook, LinkedIn, Twitter, YouTube, Comeoninside.com are all TOOLS). Just like in a tool box, some tools are more effective for some projects than others.
My biggest heartbreak is to see an overwhelmed business owner who thinks they “have” to be on Twitter, Facebook, Linkedin, and YouTube all at the same time. The dirty little secret is, not all social media platforms are good for all businesses. Truthfully, if you are promoting a message to the wrong Twitter followers for example, how much valuable time would you be wasting?
2) Social Media Platforms List. Make a list of the social media platforms you currently have a profile on (i.e. Facebook Fan Page, Linkedin, Twitter, YouTube, Come on inside, etc.) This will help you determine if you want to continue on these platforms.
3) Social Media Time. How much time are you or your team spending ENGAGING on these platforms? Not just pre-posting or “pushing” your info, but genuinely interacting with your Facebook fans, Linkedin connections, Twitter followers, etc?
4) Social Media Presence. How much time do you WANT to spend on any given platform? What type of engagement do your client desire? What type of relationship are your clients asking from you?
5) Determine Time Needed. Once you have a determination of the amount of TIME needed, then you will know if a social media assistant is a good fit.
Your time has to be worth something. Just like you are an expert in your field, your Social Media VA would be the same managing your online campaigns for you.
Based on approved guidelines the Social Media VA would be responsible for:
•Connecting with various types of professionals
•Updating content and making sure the content is linked with appropriate keywords, seo, etc.
•Distributing blogs and events to various locations. A lot of work.
•A good social media assistant or manager will give you statistics on what your social media plan is achieving. Platforms include but not limited to: Facebook Fan Pages, LinkedIn, YouTube, Twitter, etc.
I would recommend that a Social Media VA only answers or responds to people on your behalf, with the business owner’s consent. Some business owners will want to reply to negative conversations themselves, let’s say on Facebook or Twitter for example, or some will leave that entirely up to you. So it’s good to have an experience or trained Social Media Manager to help you, if that being the case.
6) Your Time’s Value in Dollars. Once you know the amount of time your company is spending on relating in social media, you figure out the cost to your business for those hours. If your team used those hours in a different area of your business – how much more successful will you be? That dollar figure is your new “marketing” budget for a Social Media Virtual Assistant. Their hourly rates will vary depending on location or specialty, from about $40 to $70/ hour. If you want expert results, then you will welcome an expert on your team as well.
By Angel Lebak of Virtual Assistant Social Media.com
Regardless if you hire a Social Media VA now or wait until your budget allows, social media management is quickly becoming a part of many companies marketing plans. So to be sure you have the accurate tools on hand to get the desired results, just click here for Contact information for RTJ Online-Social Media Assistant.