Seven Creative Ways to Amplify Your Social Media Impact

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Social media serves as a vibrant battleground for attention in the digital age. Businesses, creators, and casual posters strive to carve out their niche and captivate audiences. However, how do you stand out with millions of posts flooding platforms daily? This article from RTJ Online guides you through innovative strategies to spice up your social media posts, ensuring they draw attention and foster engagement and growth.

Forge Alliances with Influencers
Partnering with influencers is one effective strategy to amplify your social media presence. These partnerships can significantly extend your reach, bringing your content to a freshly engaged audience. Influencers, with their dedicated followers and established trust, can introduce your brand or message in a more relatable and appealing manner. Collaboration might take various forms, from joint posts and endorsements to hosting events or giveaways. Choose influencers whose brand values align with yours to maintain authenticity and maximize impact.

Utilize Trending Hashtags
Integrating trending hashtags into your posts can remarkably increase your visibility on social media. Hashtags act as clickable links that group similar content, making it easier for users to discover posts about topics they’re interested in. To leverage this, research and use hashtags that are trending but relevant to your content. This strategy ensures that your posts are not only seen by more people but also by those who are genuinely interested in your message or offerings.

Enhance Posts with Compelling Visuals
Utilize eye-catching visuals like crisp images, captivating videos, and detailed infographics to ensure your posts capture and hold your audience’s attention swiftly. Visuals often communicate more powerfully and quickly than text alone. For your videos, you can use an online video creator to add compelling audio tracks, adjust the playback speed, and incorporate animations, enhancing your content’s interactive quality and memorability. By embracing these visual tools, you can significantly elevate the appeal and effectiveness of your social media posts.

Keep Your Content Fresh
To keep your audience engaged over time, you must rotate your post types and themes regularly. This variety keeps your feed dynamic and exciting, encouraging followers to return. Different post types can cater to your audience’s diverse interests, whether a behind-the-scenes look, a tutorial, a customer story, or a product showcase. Consistently introducing new content types prevents your social media presence from becoming stagnant or predictable, keeping your audience excited and engaged.

Engage with Interactive Content
Creating interactive content, such as polls or quizzes, invites your audience to participate actively rather than passively consuming your posts. This type of content can provide valuable insights into your followers’ preferences and opinions, which can guide future content creation. Interactive posts are more likely to be shared, increasing visibility and engagement rates. The direct interaction can also strengthen the relationship between you and your audience, building a community around your social media presence.

Encourage Participation through Giveaways
Running giveaways or contests is a powerful tactic for engaging your followers and attracting new ones. These activities encourage interactions through likes, shares, and comments, boosting your post’s visibility in social media algorithms. Make your giveaways enticing with worthwhile rewards and simple participation criteria to ensure maximum engagement. Collaborating with other brands for giveaways can also introduce your content to a broader audience.

Share Your Successes
Celebrating milestones and sharing success stories can resonate deeply with your audience, fostering a sense of community and achievement. Whether you reach a follower count, launch a new product, or receive an award, sharing these moments invites your audience to join the celebration. This humanizes your brand and shows appreciation for your followers’ support, enhancing their loyalty and engagement. You should feel connected and valued as part of this community.

Conclusion
Enhancing your social media content with creativity, strategic planning, and direct interaction can revitalize your platforms into vibrant, engaging spaces that foster growth. As you adopt these innovative methods, you’ll find that every post becomes a unique chance to connect with and expand your audience authentically. Focus on making each interaction memorable, turning your social media efforts into catalysts for increased follower engagement and broader reach. This potential for growth and expansion should leave you feeling optimistic and motivated.

By Ed Clarke of Social Health Today & Reginald Jackson

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Strategies for Crafting a Sustainable Eco-Friendly Business Today

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In today’s rapidly evolving business landscape, sustainability has emerged as a defining factor. That means entrepreneurs now have a unique opportunity to craft eco-conscious enterprises that resonate with their values and consumers’ growing environmental awareness. Today, RTJ Online will explore essential strategies for entrepreneurs to develop a sustainable and effective business and marketing plan.

What Is Eco-Friendly
According to the Cambridge Dictionary, eco-friendly means “Eco-friendly products have been designed to do the least possible damage to the environment.”
When it comes to products, everything from production to packaging must be considered safe for the environment. However, the FTC has strict guidelines on eco-friendly claims, and here’s where it gets tricky: The FTC Green Guides say that for a product to be correctly labeled as “eco-friendly,” the packaging must explain why it is environmentally responsible. Otherwise, based on how consumers use the product, it could harm the environment. Plus, the guides outline certifications and seals of approval that products can receive to substantiate their claims.

Being Sustainable
Our environmental experts prefer to use the term “sustainable” rather than “eco-friendly.” Why? Regarding product production, everything negatively impacts the environment (think water usage, energy, product waste, etc.), which means there aren’t any products that fit the dictionary definition of eco-friendly.
On the other hand, when we call something sustainable, it means that a single attribute is good for the environment — not necessarily everything about the product. “Eco-friendly” is also considered a greenwashing term, as it is regularly used in misleading marketing claims.

Fully Embrace Sustainability
Your business’s core principles should be firmly grounded in sustainability. Implement measures to minimize waste, conserve energy, and reduce carbon footprint. By instilling eco-friendly policies, you set an example for your employees and establish trust with environmentally-conscious customers who seek businesses committed to making a positive impact.

Select a Green Location
Selecting an ideal location for your enterprise is crucial, mainly if you aim to promote environmentally friendly practices. Opting for a location in a neighborhood conducive to walking aligns with eco-conscious values and motivates clients and staff to favor walking over driving. It’s beneficial to choose a locale that is recognized for its pedestrian accessibility. This approach supports your green initiatives and enhances community engagement for your customers and employees.

Go Back to School
These days, entrepreneurs need every advantage they can get – and earning a business degree is a great way to give yourself an edge over your competition in the sustainable business world. In addition to gaining inside knowledge about the inner workings of the business community, you’ll benefit from the flexibility of online learning, which allows you to proceed at your own pace from the convenience of home.

Creative Content Marketing
In green business marketing, the key to success is crafting content that resonates with and educates the audience. This method allows companies to build trust and authority, which is crucial in the environmentally-conscious market. Such an approach strengthens the customer bond and sets the stage for increased sales.

Sustainable Supplier Collaborations
Forge strategic partnerships with suppliers who share your commitment to sustainability. Source materials and products from eco-conscious providers who only engage in environmentally-friendly practices, such as sustainable packaging and shipping methods. These collaborations support your green initiatives and foster a network of like-minded businesses.

Promoting Environmentally Sound Offerings
Champion products and services that align with environmental sustainability. Emphasize the eco-friendly attributes of your offerings and educate consumers about the benefits of choosing green alternatives. You can attract eco-conscious consumers and differentiate your business in a crowded marketplace by showcasing the ecological impact of your products and services.

Use Social Media to Educate
Leverage the power of social media platforms to inform and engage your audience on environmental issues. Share informative posts, eye-catching infographics, and compelling videos that raise awareness about environmental challenges and provide practical guidance for sustainable living. Encourage your followers to advocate for eco-conscious choices, amplifying your brand’s reach and impact.

Invest in the Future
Allocate a portion of your budget towards eco-friendly investments that will pay dividends in the long run. Explore renewable energy sources, invest in energy-efficient technologies, and consider sustainable infrastructure enhancements. These investments reduce your environmental footprint and can lead to significant cost savings over time, bolstering your bottom line.

Conclusion
Building a sustainable business isn’t just a moral imperative; it’s a savvy business decision in today’s world. You can attract a growing base of environmentally aware consumers by ingraining sustainability into your business’s core, collaborating with eco-conscious suppliers, and creatively communicating your commitment to the environment. Your steadfast dedication to sustainability benefits the planet and enhances your enterprise’s success and reputation. Embrace the green paradigm shift and leave a positive mark on today’s world. Sustainable entrepreneurship is not just a trend; it’s the future of business.

RTJ Online is the social media assistant you’ve been looking for. Reach out today if you have any questions. And unlock your business’s potential with  Socialhealthtoday.com. Visit our website to discover top-tier social media marketing services tailored to elevate your brand and drive engagement. Please use our expert insights and strategies to help your business thrive.

By Ed Clarke & R Jackson

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Elevate Your Influence: Key Strategies for Social Media Success

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Embark on an exhilarating journey into the dynamic world of social media influence, a realm brimming with endless possibilities to impact, inspire, and forge meaningful connections. As the digital landscape flourishes, so does the opportunity for individuals to establish a significant presence. Whether at the outset of your social media career or seeking to elevate an established platform, grasping the fundamental strategies for success is essential. This article delves into critical advice and methodologies to thrive and leave an indelible mark in this vibrant environment.

Discover Your Niche
Begin by identifying a distinctive niche within the crowded social media sphere. Zeroing in on your passions and areas of expertise allows you to create content that genuinely stands out. When your offerings cater specifically to the interests and needs of a targeted audience, you lay the groundwork for deep engagement and consistent growth. This focused approach not only enhances the appeal of your content but also aids in cultivating a loyal audience base.

Engage Authentically
Engaging with your followers authentically can help you forge meaningful connections. Meaningful engagement encompasses everything from replying to comments, initiating discussions, and sharing personal experiences. Such authentic interactions encourage a sense of community and belonging, establishing a foundation of loyalty that transcends follower counts and elevates your overall influence.

Create a Productive Home Office
Setting up a dedicated workspace in your home is not just about maximizing productivity and fostering creativity. It’s also about making smart financial decisions. An organized and well-designed office space not only improves work efficiency but may also offer financial perks, like potential tax deductions. Maintaining meticulous records of your home office investments could be beneficial, especially when considering the resale value of your home.

Collaborate with Fellow Influencers
Broadening your network through collaboration with fellow influencers can significantly enhance your visibility and expand your audience. Aligning with partners who share your brand values and objectives paves the way for creative content that appeals to a broader audience. Such collaborative efforts allow mutual growth and content diversification, attracting new followers.

Stay Informed on Trends
Remaining abreast of the latest trends and shifts within your niche and the social media landscape is not just a good practice; it’s a strategic advantage. It’s fundamental to keeping your content relevant and engaging. Monitoring industry news, tracking trending topics, and observing what content resonates within your community enable you to adapt your strategy to current interests and conversations. This agility ensures your content remains fresh and compelling, securing your position at the forefront of your audience’s mind.

Embrace Transparency
Transparency fosters trust and credibility with your audience. Sharing the realities behind your successes and the obstacles you’ve faced and giving a glimpse into your creative process deepens the connection with your followers. Being open about feedback and addressing concerns reinforces your dedication to your community, strengthening the bond with your audience.

Transitioning to Full-Time Influence
If you find success in social media, consider becoming a full-time influencer. This transition involves leveraging your growing audience to create consistent content and collaborations that align with your brand. To ensure long-term success, it’s crucial to establish a formal business structure and consider forming a limited liability company. An LLC provides legal protection for your assets and can offer tax benefits, allowing you to focus on creating content and expanding your influence.

Conclusion
Recognize the vast potential and opportunities of being a social media influencer. Implementing strategies like engaging your followers authentically and sharing your resume offers a pathway to amplify your influence and reach significantly. The essence of a thriving social media presence lies in genuine engagement, ongoing improvement, and a steadfast commitment to authenticity.

Unlock your business’s potential with  Socialhealthtoday.com. Visit our website to discover top-tier social media marketing services tailored to elevate your brand and drive engagement. Please use our expert insights and strategies to help your business thrive.

By Ed Clarke & R Jackson

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Leveraging Instagram to Promote Your Product or Brand

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Instagram is one of the most popular social networking sites on the internet; it is also a great place to have a virtual market stall! If you want to promote your products, services, and events, then you should invest some time and effort into promoting your brand. Instagram has been growing at a staggering rate in the past few years, taking over Facebook as the most popular social media site in the world. Stories in tools for Instagram are also trending. It’s also one of the most popular social media platforms with millions of users every day. Even if you have very little time to market your business, you can still create a compelling Instagram account to start your social media marketing journey.
For some time, Instagram was referred to as an ‘Instagram for the photo-only site. However, in 2017 it was reported that the feature has grown beyond the photo-sharing medium. Instagram now allows businesses to run live videos, while a few weeks ago, the feature was updated to allow the creation of video stickers. Instagram is an essential part of your social media marketing strategy. Posts creation is an essential part of using Instagram that without which Instagram is just an app and nothing else. Let’s review a few tips for creating better posts on Instagram:

Use the latest Instagram Analytics
If you are serious about social media marketing, you need to know which demographics are searching for your business regularly. This can be done by using the latest Instagram analytics tools. It gives you a better insight into your business and products and also gives you a better idea of creating relevant posts.
Tracking which geographical locations customers are searching for your business and how often they visit your website will give you a better insight into your customer base. While building a social media audience is critical for effective social media marketing, understanding your customer is also important.

Social Media Metrics
Not all social media networks use analytics, yet there is a lot of information available on each platform. While social media marketing is all about building an audience and converting your fans to fans, there is more to it than simply commenting on and replying to other users’ posts. For example, your competitors are creating amazing posts every single day and you need to follow them to stay up-to-date with the latest trends.
A great social media marketing tip is to add a poll to your social media posts. When people take part in a poll, they usually share the post and potentially make a few new followers. If you are feeling adventurous, try asking questions about your business and invite your followers to share their opinion.
This tip may be considered old-fashioned, but it can be effective!

Post at Predictable Times
Instagram operates a 24-hour news cycle, in that customers will often look at your Instagram account throughout the day. Therefore, you need to get your post out at a predictable time each day to get the most exposure from it.
Not all the content on your account will be worthy of a post, however, it’s all about producing content that resonates with your followers and that you can promote to your followers at any time.

Use Effective Visual Platforms
For the most effective Instagram marketing strategies don’t go overboard. Instagram is all about showing followers how you market your business. It’s about showing customers that you are a company that values the visual side of social media and that your brand will give your customers that extra bit of visual wow factor.
Visual images are the best way to connect with followers and show them what your company is all about. Don’t use Instagram to show followers how your company will solve their problems, this is the stuff that competitors can do better. Show them that your brand is beautiful, with a range of inspirational photos that they can admire and be inspired by.

Customized for Your Social Media Audience
Regularly, people can have a look at their Facebook and Twitter feeds and see a variety of posts from a range of different people. On Instagram, however, there are only a small number of posts that are a perfect fit for each individual.
As such, you must create your Instagram account in a way that you can maximize the audience for your posts. An easy way to do this is to try posting several different photos and then select the ones that work best for your audience.

 

 

Getting The Most Out of Instagram
Instagram provides numerous incentives for your followers. Some of the most effective incentives are to promote a product or a series of products in exchange for a follow. Other incentives are to share a post with a specific number of followers, which will help to attract their attention. It’s important to try to inspire your followers to share with a specific number of followers.

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Use a Press-Release to Get Traffic to Your Site!

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Gaining traffic through creating quality content, sharing in social networking sites, and joining forum may not be enough. Although these approaches may come viable, it still need a boost. With press release, your traffic campaign can be more effective. Let us see how you can get more traffic to your site with this interesting strategy!

What Is A Press Release?
Even though you may associate a press release with a news paper or the media, a press release is an official statement reporting specific, but brief information about an event, particular matter, or other happening typically tied to a business, organization or your website.
For example, here is a press release for the launching of a website called mycathairmatting.net: “A new blog titled mycathairmatting.net has been launch to help cat owners solve their cat hair and fur matting problems. Pet owners around the world will be thrilled to discover a website design to help them with the latest information and tips on healthy cat hair-care!”

Essential Guidelines in Creating Press Release
Press release can provide valuable links to your website. The number of visitors it garners will depend on several factors. For instance, the topic your press release covers and the option of press-release submission. To ensure that you are on the right track, read this article!
• Newsworthy of the subject matter. The amount of visitor you will receive will depend on your subject. When press release is about celebrity, it usually gets a lot of traffic. Nevertheless, it should be noted that your press release should be related to your website or business that could grab the attention of your audience.
• Remember, it is not an advertisement. Press release is not the avenue to promote your products or services. According to Realty Blog Content, an actual press release should appear like it is written by a neutral third party. Hence, it only states the story and facts of the product.
• Quote. Your press release should not be dull as one reads through every line. Including some quotes relevant to your subject matter can take your press release a leap.
• Credibility and quality. Read and edit your press release once you are done with your draft. When you read it, read as if you have never laid your eyes on it and make the judgment. Edit your write-up once you are done.
• Submission. Selection of press release websites should also be considered. Nonetheless, always check for the credibility and charges..

The Free and Paid Press Release Websites
Now that you are up for submission, the question is which one will you opt to? Is it the free-press release submission or the paid press-release submission?
1. Free-press release submission. When you do not have enough budget, you can always turn to a free press release website. However, it has its boundaries. For instance, photos and videos cannot be included. The following are some of the free websites cited from subhub.
• Free-Press-Release.com (Page rank 5/ Alexa 3,547)
• PRLog.org (Page rank 5/ Alexa 16,551)
• OpenPR.com (Page rank 5/ Alexa 42,088)
• 1888PressRelease.com (Page rank 5/ Alexa 58,760)
• NewswireToday.com (Page rank 5/Alexa 51,449)
2. Paid press-release submissions. The premium websites for press release have its perks. Some of these are tagging and checking of grammar. They also have a list of where they can send your release. Here are the websites cited from subhub.
• PRNewsWire.com (Page rank 8/ Alexa 7,508) — annual subscription of $195.
• BusinessWire.com (Page rank 8/ Alexa 16,730) — prices on application.
• PRWeb.com (page rank 8/ Alexa 9,822) — $80 to $360 per press release.
• PRLeap.com (page rank 6/ Alexa 55,935) — $49, $99, and $149 per press release.

Makes Results
Press release can make a difference to your website and business. Nonetheless, every step and decision is critical as it can direct you to your destination-that is to increase awareness and get traffic!

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7 Social Media Platforms Effective for Business

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Congratulations! You have successfully started your business or at least launched your business website online! How will you market it? Paid advertisement is essential but expensive! Using social media is what many businesses are doing now because of its reach online, and because that’s where the people are!
So the question is: What effective social media platform can be use for most businesses? Or let’s say my business? What an appropriate question!
Nowadays, there are tons of social media platforms at your disposal. These are all effective social media platforms where you can create an amazing following. However, you don’t have to sign up for all new and popular social media sites on the planet. Trust us when we say you would rather be excellent with one or two platforms rather than be mediocre with four five or six!
A number of accounts in different social media sites don’t matter. Instead, pick one or two channels and focus your target marketing there. If you need some guidance on what is the best social media site/s for you, tips and information are available for you to determine the most effective social media channels out there. But for now here are seven of the most effective social media platforms that you can use for your business.

1. Facebook
What can we say? Over 1.11 billion people are into this famous social media site. Besides catching up with loved ones from overseas, Facebook did a wonderful job for many aspiring entrepreneurs out there. If you’re a start-up entrepreneur, we suggest you try the waters of Facebook first before jumping on any other platforms.
Facebook has established itself quite well and you can use that to your advantage. You will be easier seen on this social media site with an option to send you a private message, browse your products and even share your goods to a wider network. We firmly believe your target marketing strategies will not be wasted on this site. Indeed Facebook is an effective social media platform for you business. On facebook, you will be able to launch a seperate business page or “Fan Page” to promte your business and to also leverage the use of group pages as well.

2. Twitter
Twitter is an astonishing social media platform that can promote your business in 140 characters or fewer. This is a site that garners over 215 million active users or potential customers. This great site is generally made for communication so you know that customers can reach you 24/7. What’s more special about Twitter is that you can incorporate your own hashtag brand so you’ll be easier searched or be on the most popular page.
Word of the wise, this effective social media platform can get you viral in no time! Proven and effective way to increase your business’ popularity.

3. Instagram
Instagram is a good platform if you like photos. Just open an account and build your audience to engage and post any pictures relevant to your business, add a cute or useful tagline and then link them to your website.
If used properly, your followers may skyrocket more than what you’re expecting.

4. LinkedIn
This effective social media platform is made for business people to interact with others. Sometimes it is used by job seekers to find potential employers but most of the time it is used to increase your audience. Business owners realized the value of this site and the opportunities to build relationships and sales leads. An estimated 2.7 million business pages are on LinkedIn, each interacting with each other for partnership, proposal, quotations etc.
Just a quick heads up LinkedIn has a humongous number of professionals so expect important business dealing. It is not similar to Facebook or Twitter where any start-ups can be casual. On LinkedIn, you need to look professional so people can take your business seriously. Nevertheless, don’t be intimidated though as the users on this social media channel are really friendly. You’ll never be out of place here.

5. YouTube
1 billion unique visitors every month – that’s how huge this video-oriented site is. Not to mention that it’s the second largest search engine after Google! How’s that for target marketing and popularity boost? YouTube can literally take you to places with increasing your customers every second someone clicks on your video.
You can even sponsor a commercial where they can stream over millions of videos. Oh, did we also mention that YouTube is owned by Google? You don’t have to worry about search engine rankings at all with this platform.

6. Pinterest
Pinterest is another effective social media platform made for business-especially if your business involves products to promote. All you need are good photos of your products and post or “PIN” them on a board representing a certain category and then build your following to interact. The people on Pinterest are friendly and sometimes helpful to promote even your own products. It is worth signing up just to get a little familiar and start getting your business or brand out there to be seen on the internet!

7. Foursquare
While most social media platforms will connect to people all accross the web, Foursquare is design to target local follower at the exact location of your business. Over 50 million people use Foursquare whether for online or offline businesses. So for storefront owners, you would want to learn how to leverage this effective social media tool. Just simply go to Foursquare, sign up, follow the guides, and engage as you would with other social media platforms, but keep in mind these will be local followers as potential customers to you business.

 

Social media is really simple to use and inexpensive! It’s all about one thing-engagement! Once you get a good feel at using social media-the more you will be effective in promoting your brand and they can become a powerful tool for your business. So whatever you choose from these effective social media channels, just remember to focus first on one or two at a time, so your marketing will be successful to a large degree.

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The Secret to Market Research-How to Find Your Killer Niche!

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thinkingThis is where it all starts! The idea, the thought of going into business of your own. What are you going to promote or sell? Well if you already have an idea, that’s good. But if not-that’s okay too. Because with market research or niche marketing, I’m going to show you the secret of finding a unique brand or niche-to promote online with enormous success. Here’s how it works:
What Is A Niche?
A niche is define as a situation in which a business’s products or services can succeed by being sold to a particular kind or group of people. In other words it zero’s in to a specific group, making them special or exclusive. Weight Loss is a broad category for example, tremendous competition to compete with others. But if you can narrow it down to a special group or situation maybe like weight loss for post-pregnant women or overweight children under 12, then that becomes a niche under that broad category. And that idea will be your keyword and part of your website URL.
A killer niche is something really unique, something nobody has thought of-but you!
Market Research
Market research, or niche marketing, is simply a process of collection and analysis of data to find what people are looking for. What do everyday people want? How to create a new market, something different.
Where Do I Start?
Start by asking yourself: What is something you know about well? Something that you are passionate about? This is where you are going to start searching for keywords.
Yes the one key is keywords. The other is the competition. You don’t want to have to compete with a million other websites of your niche, and you certainly don’t want to have to compete with the “big dogs” either! So what are you going to do? Here are 4 methods that will aid you in an effective market research, to where you can find that one unique niche.
Google Ad-words
It use to be that one way of doing market research was just starting an Google Ad-word campaign with pay-per-click(PPC), and you would be able to determine what keywords is getting you good traffic, providing of course that your campaign was a successful one. With Google Ad-word you’re having to pay every time someone clicks on your ad. But the Internet is always changing and things isn’t what it use to be years ago. Now there’s a way to perform market research that is free!
Keyword Search
Once you have an idea of what your potential niche is going to be, then just do a simple keyword search. One tool you can use is Google Keyword Tool, which is a free tool. Just sign-in enter a keyword and it will show you a list of other keywords you can use depending on two things: The number of search, and the competition. You want the search volume to be high, but the competition to be very low. Once you locate a keyword with more than 1,000 searches per month or more, and at the same time the competition is at its lowest-then you may have discovered what I call a “potential website keyword.” In other words, a potential niche that you center an entire website around! But more on that later.
Amazon Bestsellers
Another market research strategy is the use of Amazon.com. Amazon has emerge to one of the biggest places online where you can find what people are looking for when it comes to information. So just go to the books section in Amazon, select a category, then select at the top the word “Bestseller.” Now you have an idea of what people are interested in. Take notice of something that you can use as a niche to promote as a product, service, or information to sell online. Now your potential niche becomes a keyword to do a keyword search as described above.
Trends.
What are the current trends? What are people talking or asking questions about? Trends can be an effective market researching strategy as well, if you can get an idea on what’s the next hot thing that people are going to want to get their hands on. Just remember, the Xbox, the iPod, and the Mac-book, as an example, were all just a trend at one time. Once you get an idea, again, do your keyword search. The best way to keep up with trends are websites like http://blogpulse.com/trend or http://google.com/trends. At http://boardtracker.com you can follow what people are talking about and  http://technorati.com keeps up with the latest technology in electronics.

Building A Site
Before you launch your site though, it’s important that you make your keyword part of your domain name. In other words you are going to build your whole brand around that one “killer” keyword, due to good research marketing. You can use your site to either sell a product, services, or information? Whatever you decide, I would suggest that you create a blog with your site and off-the-bat, write 3-5 articles on your niche-using your main keyword and start driving traffic to your new site.

Even though market research takes time and effort, it is all well-spent, because sometimes you may be surprise as to what you will decide on a niche. So get busy and go find your “killer” niche now, and be sure to leave a comment below please!

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Your Business and Social Media Advertising

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In this modern competitive world of marketing, there are many ways to reach and engage customers. The “organic” way businesses advertise their products or services is the traditional methods that’s been used for centuries. Then there’s the method of targeting potential customers online with the help of social media and social networking tools. There are several reasons why to use social media to increase your business and improve your client base. Here are 5 ways in which your business can join the modern world of social media advertising.

Method Of Advertising has Changed
Businesses who use to depend much on the Yellow Page and newspaper classified ads are now finding that it doesn’t seem to be as effective as it did once before. The reason for this is because people read much of the news online and if they are in need for anything to purchase, they’ll just “google” it. Now even large industries are focusing on budgeting a large amount of their marketing expense to make their presence on social media.

Using Social Media to Find Potential Customers
A good fisherman knows where to look in order find the fish, as well as what bait to use. He goes where the fish is! Your business needs to know where to find their potential customers or client. Since millions of people now spends a lot of time on the net-on social media, you need to be where the people are- and that’s online. For example, 1.4 billion people are on Facebook and that’s just one social media channel. So learning how to leverage social media to reach potential customers is like finding that spot where all the fish are. It can certainly prove to be advertising that works.

Being More Sociable
Businesses, corporations, and industries are now learning that just throwing a good sales pitch in front of people may not be enough. The rules are different now on the net. With social media is all about engagement and mastering the art of interaction. Companies are even hiring or outsourcing social media managers to do just that-engage with potential clients. So because of social media, businesses are learning how to be more sociable, more conversational, in retrospect to “cold advertising,” and to many that’s a good thing.

Keep Up With the Competition
There’s no doubt that your competitors have already leverage the use of social media for their own advertising campaign. So to keep one step ahead of the competition is a good reason why a business would want to seriously consider using social media to promote their goods or services. There are so many tools, free and paid, that helps any business keep tabs on what the other guy is doing and how to adjust their advertising campaign accordingly.

Having a Social Networking Presence 
With millions of people searching online everyday using search engines-Google, Yahoo, Bing, and others, it’s not only a matter of how to find people online, but how they can find you. A strong social networking presence can include the following tools:

• A website (Learn how to optimize to drive traffic to your site)
• A blog (A good blog shares content that can draw traffic)
• Social Media (Twitter, Facebook, Google+,Youtube, Linkedin, Foursquare, etc)
• Google Maps (Put your business on the map)

Advertising That Works!
Getting your small business one stage further, demands a new influx of promoting attempts you may not previously experimented with before. Social media marketing could very easily be this new wave that you are looking for. Whether you learn for yourself or hire a Social Media Manager-either way you will find accomplishment within your new advertising and marketing endeavors. You will  discover that it truly is advertising that works!

 

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How to Leverage Pinterest to Increase Business Sales

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PinterestIt has become one of the fastest growing social media platform and one of the most popular in usage online to promote personal ideas or products to sale. Since E-commerce has been around for years and the number of online businesses is still growing rampantly, businesses or store owners tend to influence the social media idea as an avenue to grow their sales. Inclusion to these are Facebook, Twitter, LinkedIn, and Pinterest. Among these social media platforms, it is Pinterest that raises virtual interest the most among online users, making it the “new kid on the block.”
Whether you want to increase your daily, special, or holiday sales, Pinterest can help you attain the upper hand. Depending on your marketing scheme, your sales can skyrocket from its baseline. This is made possible because Pinterest is inclined towards company’s products that combines both the ideas of vivid images of magazines and best deals of catalogs of some sort.
Before you promote your business or store, you need to probe a bit deeper on Pinterest. Nevertheless, there are ways that business owners need to undertake to jump-start their way to success.

Run a Test
One of the best things that you can do for your business is to invest time and resources in Pinterest. Simply open up an account and start building a following by following others-especially those similar to your niche. Then observe how others use Pinterest to promote. You will notice “Boards” and “Pins.” Boards are like your category and the pins are your post. Some have multiple categories, but you can be very effective with just one.
Here are some interesting facts about Pinterest.
• Pinterest users: 70 million

• Page views: with an average of 2.5 billion views per month

• Frequency of use: ranks 4th for most-used social media platform

• Average time spent by Pinterest users: 98 minutes/month

• Average amount per order: $140 and $180

The digits appear to be favorable, but letting the platform work in your favor is a formidable challenge. Just for a fact, you have to conceptualize your plans efficiently and competitively because your competitors are doing the same thing. Include in your strategy the identification of popular pins. You can do this by using a Pinterest analytic program like tailwindapp.com -a paid site that can help you track popular pins, followers, likes, and many more.

Work on Striking Visual Content
If you are geared towards marketing, you can make use of stunning images in Pinterest. Just for a fact, people love wonderful pictures as it can express a lot more than words can tell. When people get enthusiastic about your pin, users can re-pin it resulting to spread of your content.
You might be in an enigma of what kind of images can capture the hearts of the users. Of course, the bottom line here is that it should appear pleasing and worth the time. Earthy colors and reds can mesmerize your audience while a full background can give them a whole picture of what you want to portray.

Rich Product Pins
Pinterest Screen-shotDo not forget to change your pins into rich product pins. It comes in six types: app, article, movie, place, product, and recipe. It adds extra information and help the pin itself stands out from the others. With the rich product pins around, Pinterest had also came up with a rich pin validator. It is made for e-commerce sites to safeguard against fraudster. At this point, information is always updated because it is link to site.

Good Advertiser
Just like any other ads, Pinterest is also keen towards high standards. If you want your advertisement to get noticed and appreciated, you just have to follow the basic advertising principles. According to Pinterest, these include being authentic, promoting your best pins, and obeying applicable laws and regulations. When these are met and with some homework, everything else will fall as you want it to be.

Coupons
Take your daily sales an extra mile by giving coupons to your valuable consumers. Remember, people want to spend their hard-earned money wisely, so it is up to you to give them a hand by virtue of your promos and great deals. Your coupons pinned in Pinterest may contain discount, free product or service, or anything that will greatly benefit your customer.

Fiery Competition, New Approach!
Marketing scheme is not just all about the ideas. With the rise of Internet and other social networks like Pinterest, there now comes a need to employ a photographic approach to reach the desired sales of every company despite the heated competition.

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Tips on Marketing Local Businesses With Social Media

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Social Media for Business

 

social media for businessBusiness oftentimes is a local competition. Especially if it’s a brick and mortar storefront and you want to promote it locally online. To get into the game, you have to ride the craze in reaching out your prospect consumers. As a matter of fact, there are a lot of options to choose from— paid advertisement and social media.
In every marketing strategy, budget has always been the primary consideration. Paid advertising can be effective, but it can cost you an arm and a leg. Moreover, there is a loophole in this scheme. The impression that you will make on your prospect consumers will depend on how you formulate the plan and execute it. This goes the same with social media marketing, but on the contrary, it is not expensive as paid advertisement. Despite the difference in digits, it can also render you promising results.
Social Media in Action
No matter what your purpose is— brand awareness, online reputation management, website traffic, or communication with your audiences, social media always has a room to cater these needs. With your goal right before your eyes, your approach to social media will depend accordingly. Here are 6 tips to market local businesses with social media!
• Devise a social marketing plan. Given that you have analyzed your target audience and your competitors, it is about time to carefully think of a plan that will blow away your rivals. In this part, consider coming up with content ideas that will interest your audience such as tips on using your products and great deals.
• Go for quality instead of quantity. There is no use in posting many articles online if it is just fluffy. Always remember that people want to read something valuable and worth of their time. For example, if you are promoting food supplements, write articles that relate to your subject like its benefits to the user.
• Maintain an open communication. Technology paved way to what kind of communication the people have today. With this advancement, it is easier for businesses to get in touch with their audience. For instance, people can exchange or share thoughts on Facebook or Twitter. As this continuous, it creates a dynamic and lively environment for people to interact. Hence, it improves customer relationship.
• Social Media Platforms. Facebook and Twitter are just some of the popular social media platforms where people interact. Despite its orientation towards online interaction, you can also take advantage of advertising your products or company as its reach is multitude. Just make it a point that you will not solely use the platform for the sake of promotion, but also for interaction. Apart from these social media platforms, you can also use Foursquare for your business. According to Social Media Examiner, it is a location-based social network that has over 20 million users. In this platform, people use to check it for locations or shops that they have visited. As people checked where they have been, it can be shared with Facebook friends and Twitter followers. Eventually, your business is noticed.
• Offer promos and great deals. Customers love promos and great deals from a company. You can offer discounted products or services, buy one take one deal, and even a game of prizes. Doing these are a sure fire to delight your consumers.
• Dress your business professionally online. Reputation greatly matters for every business. It is one of the main ingredient for success. With this, keep your social business accounts in motion by sharing good content, promotions, and fabulous deals.
Mapping your business success with social media is indeed possible. You just have to cut out the appropriate moves to market your products and services locally. Hence, delve deeper on what every social media network can offer and gear it towards your goal.

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