Nine Important Digital Marketing Tips for Businesses in 2024

\ Leave a Comment \ by

Digital marketing is a term to describe marketing practices that use digital technologies. It is not just about online advertising but also includes online communities, social media, and search engine optimization.
Digital marketing has changed how businesses operate in the 21st century. With the help of digital marketing, companies can connect with their target market more efficiently.
As of my last update in January 2023, digital marketing strategies continually evolve due to technological advancements and changing consumer behaviors, such as AI technology.  While specific trends have shifted, fundamental principles remain relevant. Here are nine essential digital marketing tips that could still be applicable in 2024.

1. Effective Marketing Strategy
Ensure you have a marketing strategy before you begin your campaign. Whether you’re selling a product or service, knowing your goals and how to achieve them is essential. Identify your target audience.

2. Create a Mobile-Friendly Website
You should also make sure that your website is mobile-friendly. This is important. Mobile users are a large portion of the market these days. Your website must look good on mobile devices, desktop computers, and laptops.
Mobile users are a large portion of the market these days. Additionally, websites should focus on mobile-friendly designs. Users should be able to view your website easily and quickly on any device, especially their mobile phones. Enhance user experience across all digital touchpoints. Fast-loading websites, intuitive navigation, and personalized content are crucial for engaging and retaining your potential customers.

3. Leverage AI and Automation
Implement AI-powered tools for data analysis, personalization, chatbots, and marketing automation. AI can streamline processes, analyze vast datasets for insights, and personalize marketing strategies at scale.

4. Video Marketing Dominance
Video content continues to reign supreme. Utilize live videos, stories, short-form videos like TikTok and Instagram Reels, and interactive video formats to captivate and engage audiences across platforms.

5. Social Commerce & Influencer Marketing
Consider social media marketing as part of your overall strategy, especially if you’re targeting specific audiences or demographics online. Social media has exploded in popularity and is now used for all types of marketing, from local businesses to multinational corporations. Leverage social media platforms for direct sales (social commerce). Collaborate with relevant influencers to reach targeted audiences and build trust through authentic endorsements. The key to these platforms is understanding how users interact with them, how they influence trends, and how you can benefit from them.

6. Build a Website That Attracts Customers
In today’s market, businesses often need help finding customers and making sales. The internet has become flooded with similar products, making it difficult to stand out. Select a good web theme and design that captures the eye. And use social media platforms such as Foursquare.com. to target local followers. A presence on Foursquare is one of the most popular social media tools for local businesses in 2024. Just go to foursquare.com and get familiar with it.

7. Create an Online Store with Customized Products
Online stores are a popular marketplace for many businesses to sell their products. There are many benefits of launching an online store, and some of those benefits include high conversions, low overhead costs, and access to social media.

8. SEO & Content Marketing
Prioritize relevant content that addresses user queries and needs. Optimize content for search engines, focus on semantic search, voice search optimization, and featured snippets to improve visibility and ranking.

9. Data Privacy & Personalization
With increasing concerns about data privacy, ensure compliance with regulations (e.g., General Data Protection Regulation GDPR or California Consumer Privacy Act CCPA) and prioritize transparency in data usage. Balance this with personalized marketing efforts that respect customer privacy.

Conclusion
The benefits of digital marketing include increased visibility for your company and increased sales and brand awareness for your brand. And as competition may increase for you in 2024, businesses need to use different types of digital marketing available for their campaigns. Digital marketers can succeed by learning about the tips described above and using them effectively in their campaigns.

Posted in: FaceBook,Twitter,YouTube,social media,marketing,business,Linkedin,manager,virtual assistants,reputation,RTJ Online,brand,wordpress blog,social media marketing,pr,small business advertising,internet ad \ Tagged: , , , , , , , , , , , , , , , , , , , , , ,

The Rise of Social Media Influencers

\ Leave a Comment \ by

How To Become a Social Media Influencer?

There is no denying the fact social media has emerged as the top priority of the young generation.
There’s been an interesting debate recently about social media networks and their impact on the search process. According to a recent study, social media use is widespread and has been shown to play an essential role in the lives of both adolescents and young adults. Remarkably, the development of digital platforms leads young adults to interact closely with their favorite celebrities, brands, and other users in the virtual world via two-way communication tools, such as live chats and comment options.
What Is An Influencer?
Interestingly, as social media platforms have grown, the digital world has created a new phrase, “social media influencers,” who become famous through their digital content on social media, compared to traditional celebrities who become famous on TV shows and films.
According to Amandalovesblogging.com, “An influencer on social media is a user who has achieved a certain amount of reliability and authenticity in a specific area or industry, which makes other individuals trust them. As the name suggests, the influencer can influence other users to choose a specific product or brand like food, art, travel, and culture.”
University research released in February 2022 conceptually identified social media influencer attributes such as language similarity, interest similarity, interaction frequency, and self-disclosure. It examined the respective effects of each dimension on perceived friendship and psychological well-being, consequently resulting in loyalty toward social media influencers. The authors collected and analyzed data from 388 social media users in the United States. In other words, social media users feel connected with social media influencers by interacting with them in the virtual world and perceiving them as more authentic in their fields, which embrace fashion, health, or music, than celebrity endorsements in traditional advertisements.
Based on these findings, this study proposes theoretical and managerial implications for the social media influencer marketing context. So, it suggests an impact on marketing. We will discuss more in this article.

Social Media Influence on Its Users
Celebrity influencers gained their reputation from traditional media channels and started actively creating social media content. Since they are celebrities, they already have fame and the opportunity to reach people in their hands. A powerhouse is somebody in your specialty or industry who influences your leading interest group.

Social Media Platforms Popular For Having Influencers
Twitter and Facebook can help make a piece of content become popular web-based in moments. We’ve previously discovered that genuine ‘tweets’ from real, intrigued individuals have become very popular daily on Twitter around the globe.
But with more than a billion users, Instagram has become one of the leading influencer marketing platforms in social media. Amanda adds: “The Instagram influencer platform has given numerous people the chance to become popular and have collaborated with the Instagram influencer network to promote their work. The influencers on social media, and in this case Instagram, are getting popular with every passing day, and many brands collaborate with the best Instagram influencer agency to get in contact with the wider audience and prove their value among them.” You can purchase Instagram followers and other social media followers as well, at quickfower.com.

Who Are Example Influencers on Social Media?
For the most part, it includes entertainers, sports stars, and other celebrities on social media, such as Cristiano Ronaldo, Leo Messi, Selena Gomez, Justin Bieber, Kylie Jenner, Kim Kardashian, Dwayne Johnson, Taylor Quick, Katy Perry, Ariana Grande, and Khaby Lame to name a few.

Their Impact on Marketing?
Anything that framework is taken on for development and advancing capacity progression should be a brief worry considering the long development time for advantages in HR. The emerging example centers towards a shift from the enormous scope assembling of standard things, using scarcely gifted workers, towards extra specific things using a widely capable workforce and general, multi-reason machines.
Prior research in this field focused primarily on the visual and actual characteristics of social media influencers, like physical attractiveness or social attractiveness, to predict marketing outcomes, such as positive attitudes toward and favorable intention for a product advertised by the influencers. In particular, loyalty toward social media influencers leads followers to have a strong sense of product or brand association and thus perceive them and advertisements as persuasive and authentic. Accordingly, users are more likely to behave favorably toward the products social media influencers advertise to endorse the influencers and support their fame and social status.
For example, according to Kim and Kim, social media platforms provide users with virtual spaces to consume celebrities’ digital content and interact with social media influencers and other users in the social media community, leading users to form positive emotions in the digital world that transfer to happiness and pleasure in the real world. Interestingly, more recently, young people on social media have been compelled to become online influencers. Ironically, these celebrity influencers have influenced users on social media in more ways than one. So, the question arises: Can I become a social media influencer myself? Here are just a few tips.

How to Become an Influencer?
Tips to Becoming a Social Media Influencer.
1. Find your niche.
2. Choose your social media channel.
3. Develop your content strategy.
4. Distribute your content correctly.
5. Grow your community.
6. Engage and make friends with your followers.
For example, Instagram-Amanda Loves Blogging again reveals: “To become an Instagram influencer, you first must choose the area where your interest lies. Please do not choose a niche by watching others become famous through it. As an influencer marketing platform, Instagram gives you many chances to become famous. You can influence others with your talent, and with your creativity, you can also gain Instagram followers. You can be a food lover, for example, and with your amazing love for cuisines and understanding of taste, you can become a food blogger and, through that, an Instagram influencer. You can achieve it by getting the assistance of an Instagram influencer agency and by getting paid Instagram followers. Write an appealing bio & engage with your followers.”
Conclusion
The primary purpose of this study was to predict users’ loyalty toward their favorite social media influencers from the perspectives of perceived friendship and psychological well-being, which were initially determined by social media influencer attributes, including perceived language similarity, interest similarity, interaction frequency, and self-disclosure. The empirical findings of this study proposed a new insight into social media influencer marketing, particularly within the context of strategic partnerships between a brand/product and social media influencers.
But for more tips on how to become a social media influencer, visit amandalovesblogging.com, nealschaffer.com, and hubspot.com.

Contributed by Jihye Kim and Minseong Kim.

Jihye Kim University of Kentucky, Lexington
Min Seong Kim LSU at Shreveport, Louisiana

Posted in: FaceBook,Twitter,YouTube,social media,marketing,business,Linkedin,manager,virtual assistants,reputation,RTJ Online,brand,wordpress blog,social media marketing,pr,small business advertising,internet ad \ Tagged: , , , , , , , , , , , , , , , , , ,

How Can College Students Benefit From Social Media?

\ Leave a Comment \ by

Well, it’s back-to-school time! And for many high school graduates, it’s off to college. By now most youths are pretty savvy when it comes to the use of social media. So how can they now benefit from using social media?

A vast majority of parents got used to considering that social media is evil for their children, which makes them get addicted to smartphones and constantly online scrolling on Facebook or Instagram newsfeeds. When they notice only the bad side of using social media, they try to protect their children from its harmful influence without realizing that it also can bring some benefits.

Improving The Art of Communication
The modern digital world is built on stable connections and communication between people, so students from college and even starting from school should know how to communicate with their peers properly. It’s vital to have strong networking skills nowadays to get in touch with different people easily and find common ground with them. Thus, social media is a perfect option to accomplish that.

Creating Facebook or Instagram profiles won’t threaten a student’s online activity and won’t negatively influence their discipline. On the contrary, it’ll promote their communication skills and set up new contacts via social media.

How Social Media Can Help Students Succeed in Everyday Life
Today there’s no surprise that children who are under 12 already have their profiles on social media where they share and demonstrate their talents to the audience. They consider social media platforms to be a good chance to show their hobbies and find friends who will also share their interests.

Alongside this, social media is a great source of information that can be useful for students to execute diverse tasks. It’s easy to subscribe to any newsfeed to stay updated about the latest trends or follow famous personalities you’re interested in. What’s more, using such social media platforms as Pinterest or Tumblr can bring you inspiration if you should craft a project.

Social media can’t be underestimated because it’s an endless educational source that helps students to get prepared for lessons, have some practice, improve knowledge in particular subjects, and, moreover, gain their studying goals without hassle.

Open up New Opportunities for Personal Developments
Besides the fact that social media facilitates students’ art of conversation by setting up new connections, it also involves parents in the studying process as well. They stay updated about the ongoing events at their respective colleges and learn about their children’s activities and educational performance. There’s no need to explain the comfort and simplicity of its usability: parents can be in touch with tutors via messengers by creating a common network to discuss children’s academic progress. Thus the students are benefitted.

Another great advantage of using social media is an opportunity for distance studying at any classes or colleges in the world you’d like to join. It became possible due to the option of online learning with the help of various online tools and platforms like social media, educational programs, hubs, study centers, etc. For instance, via Facebook, you can join any meeting or lecture you find interesting and follow the updates about conditions for admission and studying plans.

Conclusion
Social media provides numerous opportunities for remote studying, enabling voice and video connections between students worldwide. They can share documents, personal projects, know the studying curriculum, and extra classes to join via Skype or Zoom platform. So, every student can improve and expand their knowledge in any field they’re interested in, and, what’s more, get a certificate or diploma that confirms their progress.

Posted in: FaceBook,Twitter,YouTube,social media,marketing,business,Linkedin,manager,virtual assistants,reputation,RTJ Online,brand,wordpress blog,social media marketing,pr,small business advertising,internet ad \ Tagged: , , , , , , , , , , , , , , , ,

Leveraging Instagram to Promote Your Product or Brand

\ Leave a Comment \ by

Instagram is one of the most popular social networking sites on the internet; it is also a great place to have a virtual market stall! If you want to promote your products, services, and events, then you should invest some time and effort into promoting your brand. Instagram has been growing at a staggering rate in the past few years, taking over Facebook as the most popular social media site in the world. Stories in tools for Instagram are also trending. It’s also one of the most popular social media platforms with millions of users every day. Even if you have very little time to market your business, you can still create a compelling Instagram account to start your social media marketing journey.
For some time, Instagram was referred to as an ‘Instagram for the photo-only site. However, in 2017 it was reported that the feature has grown beyond the photo-sharing medium. Instagram now allows businesses to run live videos, while a few weeks ago, the feature was updated to allow the creation of video stickers. Instagram is an essential part of your social media marketing strategy. Posts creation is an essential part of using Instagram that without which Instagram is just an app and nothing else. Let’s review a few tips for creating better posts on Instagram:

Use the latest Instagram Analytics
If you are serious about social media marketing, you need to know which demographics are searching for your business regularly. This can be done by using the latest Instagram analytics tools. It gives you a better insight into your business and products and also gives you a better idea of creating relevant posts.
Tracking which geographical locations customers are searching for your business and how often they visit your website will give you a better insight into your customer base. While building a social media audience is critical for effective social media marketing, understanding your customer is also important.

Social Media Metrics
Not all social media networks use analytics, yet there is a lot of information available on each platform. While social media marketing is all about building an audience and converting your fans to fans, there is more to it than simply commenting on and replying to other users’ posts. For example, your competitors are creating amazing posts every single day and you need to follow them to stay up-to-date with the latest trends.
A great social media marketing tip is to add a poll to your social media posts. When people take part in a poll, they usually share the post and potentially make a few new followers. If you are feeling adventurous, try asking questions about your business and invite your followers to share their opinion.
This tip may be considered old-fashioned, but it can be effective!

Post at Predictable Times
Instagram operates a 24-hour news cycle, in that customers will often look at your Instagram account throughout the day. Therefore, you need to get your post out at a predictable time each day to get the most exposure from it.
Not all the content on your account will be worthy of a post, however, it’s all about producing content that resonates with your followers and that you can promote to your followers at any time.

Use Effective Visual Platforms
For the most effective Instagram marketing strategies don’t go overboard. Instagram is all about showing followers how you market your business. It’s about showing customers that you are a company that values the visual side of social media and that your brand will give your customers that extra bit of visual wow factor.
Visual images are the best way to connect with followers and show them what your company is all about. Don’t use Instagram to show followers how your company will solve their problems, this is the stuff that competitors can do better. Show them that your brand is beautiful, with a range of inspirational photos that they can admire and be inspired by.

Customized for Your Social Media Audience
Regularly, people can have a look at their Facebook and Twitter feeds and see a variety of posts from a range of different people. On Instagram, however, there are only a small number of posts that are a perfect fit for each individual.
As such, you must create your Instagram account in a way that you can maximize the audience for your posts. An easy way to do this is to try posting several different photos and then select the ones that work best for your audience.

 

 

Getting The Most Out of Instagram
Instagram provides numerous incentives for your followers. Some of the most effective incentives are to promote a product or a series of products in exchange for a follow. Other incentives are to share a post with a specific number of followers, which will help to attract their attention. It’s important to try to inspire your followers to share with a specific number of followers.

Posted in: FaceBook,Twitter,YouTube,social media,marketing,business,Linkedin,manager,virtual assistants,reputation,RTJ Online,brand,wordpress blog,social media marketing,pr,small business advertising,internet ad \ Tagged: , , , , , , , , , , , , ,

7 Social Media Platforms Effective for Business

\ Leave a Comment \ by

Congratulations! You have successfully started your business or at least launched your business website online! How will you market it? Paid advertisement is essential but expensive! Using social media is what many businesses are doing now because of its reach online, and because that’s where the people are!
So the question is: What effective social media platform can be use for most businesses? Or let’s say my business? What an appropriate question!
Nowadays, there are tons of social media platforms at your disposal. These are all effective social media platforms where you can create an amazing following. However, you don’t have to sign up for all new and popular social media sites on the planet. Trust us when we say you would rather be excellent with one or two platforms rather than be mediocre with four five or six!
A number of accounts in different social media sites don’t matter. Instead, pick one or two channels and focus your target marketing there. If you need some guidance on what is the best social media site/s for you, tips and information are available for you to determine the most effective social media channels out there. But for now here are seven of the most effective social media platforms that you can use for your business.

1. Facebook
What can we say? Over 1.11 billion people are into this famous social media site. Besides catching up with loved ones from overseas, Facebook did a wonderful job for many aspiring entrepreneurs out there. If you’re a start-up entrepreneur, we suggest you try the waters of Facebook first before jumping on any other platforms.
Facebook has established itself quite well and you can use that to your advantage. You will be easier seen on this social media site with an option to send you a private message, browse your products and even share your goods to a wider network. We firmly believe your target marketing strategies will not be wasted on this site. Indeed Facebook is an effective social media platform for you business. On facebook, you will be able to launch a seperate business page or “Fan Page” to promte your business and to also leverage the use of group pages as well.

2. Twitter
Twitter is an astonishing social media platform that can promote your business in 140 characters or fewer. This is a site that garners over 215 million active users or potential customers. This great site is generally made for communication so you know that customers can reach you 24/7. What’s more special about Twitter is that you can incorporate your own hashtag brand so you’ll be easier searched or be on the most popular page.
Word of the wise, this effective social media platform can get you viral in no time! Proven and effective way to increase your business’ popularity.

3. Instagram
Instagram is a good platform if you like photos. Just open an account and build your audience to engage and post any pictures relevant to your business, add a cute or useful tagline and then link them to your website.
If used properly, your followers may skyrocket more than what you’re expecting.

4. LinkedIn
This effective social media platform is made for business people to interact with others. Sometimes it is used by job seekers to find potential employers but most of the time it is used to increase your audience. Business owners realized the value of this site and the opportunities to build relationships and sales leads. An estimated 2.7 million business pages are on LinkedIn, each interacting with each other for partnership, proposal, quotations etc.
Just a quick heads up LinkedIn has a humongous number of professionals so expect important business dealing. It is not similar to Facebook or Twitter where any start-ups can be casual. On LinkedIn, you need to look professional so people can take your business seriously. Nevertheless, don’t be intimidated though as the users on this social media channel are really friendly. You’ll never be out of place here.

5. YouTube
1 billion unique visitors every month – that’s how huge this video-oriented site is. Not to mention that it’s the second largest search engine after Google! How’s that for target marketing and popularity boost? YouTube can literally take you to places with increasing your customers every second someone clicks on your video.
You can even sponsor a commercial where they can stream over millions of videos. Oh, did we also mention that YouTube is owned by Google? You don’t have to worry about search engine rankings at all with this platform.

6. Pinterest
Pinterest is another effective social media platform made for business-especially if your business involves products to promote. All you need are good photos of your products and post or “PIN” them on a board representing a certain category and then build your following to interact. The people on Pinterest are friendly and sometimes helpful to promote even your own products. It is worth signing up just to get a little familiar and start getting your business or brand out there to be seen on the internet!

7. Foursquare
While most social media platforms will connect to people all accross the web, Foursquare is design to target local follower at the exact location of your business. Over 50 million people use Foursquare whether for online or offline businesses. So for storefront owners, you would want to learn how to leverage this effective social media tool. Just simply go to Foursquare, sign up, follow the guides, and engage as you would with other social media platforms, but keep in mind these will be local followers as potential customers to you business.

 

Social media is really simple to use and inexpensive! It’s all about one thing-engagement! Once you get a good feel at using social media-the more you will be effective in promoting your brand and they can become a powerful tool for your business. So whatever you choose from these effective social media channels, just remember to focus first on one or two at a time, so your marketing will be successful to a large degree.

Posted in: FaceBook,Twitter,YouTube,social media,marketing,business,Linkedin,manager,virtual assistants,reputation,RTJ Online,brand,wordpress blog,social media marketing,pr,small business advertising,internet ad \ Tagged: , , , , , , , , , ,

Tips on Marketing Local Businesses With Social Media

\ Leave a Comment \ by

Social Media for Business

 

social media for businessBusiness oftentimes is a local competition. Especially if it’s a brick and mortar storefront and you want to promote it locally online. To get into the game, you have to ride the craze in reaching out your prospect consumers. As a matter of fact, there are a lot of options to choose from— paid advertisement and social media.
In every marketing strategy, budget has always been the primary consideration. Paid advertising can be effective, but it can cost you an arm and a leg. Moreover, there is a loophole in this scheme. The impression that you will make on your prospect consumers will depend on how you formulate the plan and execute it. This goes the same with social media marketing, but on the contrary, it is not expensive as paid advertisement. Despite the difference in digits, it can also render you promising results.
Social Media in Action
No matter what your purpose is— brand awareness, online reputation management, website traffic, or communication with your audiences, social media always has a room to cater these needs. With your goal right before your eyes, your approach to social media will depend accordingly. Here are 6 tips to market local businesses with social media!
• Devise a social marketing plan. Given that you have analyzed your target audience and your competitors, it is about time to carefully think of a plan that will blow away your rivals. In this part, consider coming up with content ideas that will interest your audience such as tips on using your products and great deals.
• Go for quality instead of quantity. There is no use in posting many articles online if it is just fluffy. Always remember that people want to read something valuable and worth of their time. For example, if you are promoting food supplements, write articles that relate to your subject like its benefits to the user.
• Maintain an open communication. Technology paved way to what kind of communication the people have today. With this advancement, it is easier for businesses to get in touch with their audience. For instance, people can exchange or share thoughts on Facebook or Twitter. As this continuous, it creates a dynamic and lively environment for people to interact. Hence, it improves customer relationship.
• Social Media Platforms. Facebook and Twitter are just some of the popular social media platforms where people interact. Despite its orientation towards online interaction, you can also take advantage of advertising your products or company as its reach is multitude. Just make it a point that you will not solely use the platform for the sake of promotion, but also for interaction. Apart from these social media platforms, you can also use Foursquare for your business. According to Social Media Examiner, it is a location-based social network that has over 20 million users. In this platform, people use to check it for locations or shops that they have visited. As people checked where they have been, it can be shared with Facebook friends and Twitter followers. Eventually, your business is noticed.
• Offer promos and great deals. Customers love promos and great deals from a company. You can offer discounted products or services, buy one take one deal, and even a game of prizes. Doing these are a sure fire to delight your consumers.
• Dress your business professionally online. Reputation greatly matters for every business. It is one of the main ingredient for success. With this, keep your social business accounts in motion by sharing good content, promotions, and fabulous deals.
Mapping your business success with social media is indeed possible. You just have to cut out the appropriate moves to market your products and services locally. Hence, delve deeper on what every social media network can offer and gear it towards your goal.

Related Posts Plugin for WordPress, Blogger...
Posted in: FaceBook,Twitter,YouTube,social media,marketing,business,Linkedin,manager,virtual assistants,reputation,RTJ Online,brand,wordpress blog,social media marketing,pr,small business advertising,internet ad \ Tagged: , , , , , , , , , , , , , , , ,