Social Media and You. How to be Cyber smart.

Why Be Smart
The month of October is Cybersecurity Awareness Month. More than ever, consumers now spend more time on the Internet. With every social media account you sign up for, every picture you post, and every status you update, you share information about yourself with the world. How can you be proactive and do your part?

Did You Know?
In 2020, a staggering 3.81 billion people worldwide were active on social media, marking a significant 9% increase from the previous year. This means that nearly half of the world’s population is now part of social networks, which underlines the global scale of the cybersecurity challenge.
According to the (IC3), in 2019, the FBI’s Internet Crime Complaint Center received a staggering 467,361 complaints of suspected Internet crime, resulting in reported losses exceeding 3.5 billion dollars. This financial toll underscores the real-world consequences of cybercrime.
Since 2004, the President of the United States and Congress have declared October to be Cybersecurity Awareness Month, a month during which the public and private sectors work together to raise awareness about the importance of cybersecurity.
Over the years, it has grown into a collaborative effort between government and industry to enhance cybersecurity awareness, encourage actions by the public to reduce online risk, and generate discussion on cyber threats on a national and global scale. October 2024 marks the 21st Cybersecurity Awareness Month.
With digital consumers spending nearly 3 hours daily on social networks and messaging, it’s crucial to remain vigilant. You can connect confidently and safely by taking simple steps, ensuring your safety on social media.

Simple Tips
If you connect it, protect it. Whether it’s your computer, laptop, smartphone, tablet, game device, or other network device, the best defense against viruses and malware is updating the latest security software, web browser, and operating systems. Sign up for automatic updates and protect your devices with anti-virus software. Read the Phishing Tip Sheet for more information.

                                        Four Ways to Stay Safe Online


Recognize & Report Phishing 
Be cautious of unsolicited messages asking for personal information. Avoid sharing sensitive information or credentials with unknown sources. Report phishing attempts and delete the message.
What is Phishing? the fraudulent practice of sending emails or other messages purporting to be from reputable companies to induce individuals to reveal personal information, such as passwords and credit card numbers


Use Strong Passwords
Strong passwords are long, random, and unique, including all four character types (uppercase, lowercase, numbers, and symbols). Password managers are powerful tools for helping you create strong passwords for each of your accounts.


Turn On MFA
It would help if you had more than a password to protect your online accounts, and enabling MFA makes you significantly less likely to get hacked. Enable MFA on all your online accounts that offer it, especially email, social media, and financial accounts.
What is MFA? Multi-factor authentication, or MFA, is a more secure way to verify user identity than the classic username-password combination. MFA usually incorporates a password but includes one or two additional authentication factors. Two-factor authentication (2FA) is a type of MFA.

Update Software
Ensuring your software is up to date is the best way to ensure your devices have the latest security patches and updates. If automatic updates are not available, check for updates regularly.

Additional Tips
• Never click and tell. Limit what information you post on social media—from personal addresses to where you like to grab coffee. What many people don’t realize is that these seemingly random details are all that criminals need to know to target you, your loved ones, and your physical belongings—online and in the real world. Keep Social Security numbers, account numbers, and passwords private, and specific information about yourself, such as your full name, address, birthday, and even vacation plans. Disable location services that allow anyone to see where you are—and where you aren’t—at any given time.
• Speak up if you’re uncomfortable. If a friend posts something about you that makes you uncomfortable or you think is inappropriate, let them know. Likewise, stay open-minded if a friend approaches you because something you’ve posted makes them uncomfortable. People have different tolerances for how much the world knows about them, and it is important to respect those differences. Don’t hesitate to report any instance of cyberbullying you see.
• Report suspicious or harassing activity. Work with your social media platform to report and possibly block harassing users. Report an incident if you’ve been a victim of cybercrime. Local and national authorities are ready to help you.
• Share with care. Even if you delete a post or picture from your profile seconds after posting it, chances are someone still saw it. Remember, there is no ‘Delete’ button on the Internet.
• Update your privacy settings. Set the privacy and security settings to your comfort level for information sharing. Disable “geotagging,” which allows anyone to see where you are at any time.
• Connect only with people you trust. While some social networks might seem safer for connecting because of the limited personal information shared, keep your connections to people you know and trust.

Combatting Cyber Crime
In conclusion, today’s world is more interconnected than ever before. Yet, for all its advantages, increased connectivity also increases the risk of theft, fraud, and abuse. As Americans become more reliant on modern technology, we also become more vulnerable to it. However, each of us has the power to combat cybercrime through our actions.

Be Smart and Stay Safe
For more information on cyber security and to stay informed, visit www.cisa.gov/ncsam. Remember, staying informed is the first step towards responsible online behavior.

Courtesy of Simon Kemp and Deyan G.

6 Social Media Tools to Simplify Your Social Media Marketing

Social Marketing Tools

How to simplify your social media marketing

 

6 Social Media Tools

 

We all know that having the right tools is essential to simplify or make any job easier-whether large, small, or just time consuming-would you not agree? The same is true with social media marketing! Are you using the right social media tools to simplify your marketing campaign?
It’s a demanding routine for a marketer or a business owner-not only that there is a lot of concerns to address such as the quality content to share with the prospect audience and right tool to use in sharing the content, but there is also the struggle against time. Nonetheless, the social media tools come into existence to shoulder the burden of these marketer just like you.

Presently, social media plays an important role for the effective online presence of businesses or websites. However, it cannot be denied that these social platforms are broad and powerful. On top of this, these networks are constantly expanding and becoming more complicated than usual. Thus, it consumes much time for a marketer or social media admin to manage the tasks on hand.
Although the social networks are upgrading with complexity, marketers can still get a hold of the advancement. In fact, there have been a number of social media tools that are created to cut down the time allotment and ease in the management of social activities. Here are just six!

1. Like Alyzer. Make sure you include in your marketing strategy a Facebook Fan page, then use Like Alyzer as a tool to provide assessment to your Facebook page. This tool will rate your page out of 100 for a free cost. Afterwards, recommendations are given for the improvement of your page.

2. Scoop.it. One of the popularly used social media tools to boost social media marketing is the Scoop it. When your social networks are connected with this app, you can publish wherever you are as you “scoop.” This only means that you are also posting on Facebook, Tumblr, LinkedIn, and tweeting on Twitter. On top of this, you can keep your audience inspired with a random of fresh interesting articles to use and post on your website, Facebook Fan page or both.

3. Post Planner. The Post Planner is one social media tool that you can install within your Facebook. It comes with a pack of features including automatic publishing of content per schedule, database of thousands update ideas, simple analytic s of people who have liked your post, add posts to your queue, and many more. With these features, Post Planner comes with a premium. However, there is a trial version available for you to determine its efficiency and usability.

4. Razor Social.  Get free juices on the social media innovations from Razor Social. It will provide you information relevant to social media tools available online to boost up your presence and reputation. Hence, cutting down the burden of managing social activity through knowledge application. Moreover, Razor Social is a community that continuously motivates its people to share significant and quality content.

5. Mention me. This is one excellent and efficient monitoring tool. The key to this application is the keyword at which will merit you to connect with other people or find potential businesses. Hence, the tool will alert you through your email or any other social media as it encounters particular keywords from various sites around the web. Nevertheless, Mention me comes in a free trial and paid versions.

6. Feedly. If you want to be updated on the news, Feedly serves the purpose. It will simply provide you with a myriad of posts at which you can subscribe to. Furthermore, Feedly can be integrated with Buffer that will allow you to share content with ease. This is because Buffer will be responsible for disseminating the posts. Furthermore, the articles that are featured in Feedly can be viewed with convenience using your very own computer or smart phone.

With the available social media tools online, workload is relatively lessened. Thus, it allows you and your website maintain credibility online. Furthermore, it maximizes your time for far more important tasks and duties.

I hope you can make use of these 6 social media tools to boost your social media marketing! Please leave a comment below.

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