Internet Marketing for Beginners: How to Build Your Own Website?

Internet Marketer Beginner e1321952253790 Internet Marketing for Beginners: How to Build Your Own Website?A question that has often been asked is “Can I build a website myself?” In other words can I start a business online myself which includes building my own website? The answer is yes-compared to just a year or two ago when building a website required that you knew a lot about html and other things, or you had to hire someone to build your website for you for a “pretty penny.” But my how times have quickly change when it comes to building a website and how easier it is to start a business online and get up and running for very little cost-and we’re talking about nice looking sites! Now there are free website builders where you don’t have to purchase a domain name. Just enter on any internet search “Free Web Builders” and choose one.

Reasons For Building Your Own Website

  • Sell a product
  • Promote a service
  • Share or promote information
  • Start your own blog
  • Start a membership site
  • Share something professional like photography
  • Share something personal like a family story or history

Of course if you’re wanting to sell multiple products or create an online store, then you would have to have a commercial website built for you.

Building Your Site

There’s one important thing about free websites and that is you do not own it yourself-they do. You build a website like a Word-press website for an example where you own everything on it. If you already did a search for free websites, you probably noticed one called Word-Press.com. But at Word-Press.org you can build you a site that is all yours. Just purchase a domain name for no more than $15.00 per year. Then you will have to pay for hosting of that domain name for no more than about $15.00 per month. Again you do a simple search online for “web hosting” and choose one you like. Most web hosting allow you to purchase the domain name also. Be sure you put a lot of thought in choosing your domain name since this is very important in internet marketing to help people find your business online. If you don’t want to do this, then you can use a free website builder.

Building a site at word-press.org however is something you can do all yourself but you may need some assistance with tasks such as theme selections and plug-ins. What theme would be a good theme for you and what plug-ins will you need and how to find them and install them?

Where To Find Help

This is where a Social Media Manager or a Social Media Virtual Assistant can help you-but with some cost. You can for example consider those with the “Let’s Get Social” Social Media Managers group headed by a young woman name Kate Buck Jr. These Social Media Managers trained under this logo, are also specifically trained to set-up Word-Press sites. So if you do happen to have a small start-up budget and would like a little help, these individuals are not hard to find on the web. An example of a very simple word-press site is this one where you are reading this post.

Building your own website has truly gotten a lot easier in recent times. Free website builders like “Weebly,” “Web.com,” or “Yola,” and many others have easy to follow instructions. But before you start any business or build a site, DO RESEARCH. What would be a good product or service to promote? How would you choose a good name for your website? For more information on branding, visit http://regjackonline.com/?p=218. To find out how to research a good niche, this article will be helpful to you at http://ezinearticles.com/?&id=6633136. And if you would like to speak with a Social Media Manager, just click here.

Start Building Your Site

Hopefully this information will help you to get started as a beginner. Once you get your website created, internet marketing begins. You will learn much more as you go along such as how to get people to find your site online. But for now, do good research and get started building your site.

How to Use Videos to Drive Traffic to Your Website

Videos How To How to Use Videos to Drive Traffic to Your WebsiteWhether you own a website for business or personal use, videos can be huge for bringing the outside-never before been to your market, to your website. There was a time when having a video on your website was a challenge to make, somewhat expensive, and time-consuming. But my how times have changed! With the emergence of social media sites and tools, video creation and use can be quite simple, inexpensive, and a lot of fun. Here are just a couple of ways to use videos to drive traffic to your business or personal site.

How to Create Videos That Guarantees Traffic to Your Site.

With a computer webcam, camcorder, or your mobile, create very short videos and save them to your hard drive. There are even software that will allow you to extract video footage from a video cassette at a small cost. How can this be accomplished?

How to Install Videos From A Video Camera to Your Computer.

One way is get the StashBox-a video editing application from StashSpace.Com that is very easy to use and has a great import directly from your camcorder option. The application is free. Go to http://www.stashspace.com and sign-up for an account (Free and Paid account levels). Then on the my account tab click on the StashBox icon. Their record directly from camcorder feature is very intuitive. They also have great pick up the phone customer support in case you need any help.
Also you can send your video tapes to StashSpace to be transferred into a digital format (only $7 tape). You can edit the video online or receive your video back on data DVD or portable hard drive.

How to Use YouTube.

1. You must first sign up for a free YouTube membership to upload videos. With your membership, you will also be able  to do things like create viewing playlists and comment on other videos.
2. To get started, the first thing you should do is click on the “Upload ” icon in the upper right corner of the YouTube home page.
3. Once you’ve lo-gin in , you’ll be able to begin the two-step video upload process. First, you’ll need to provide some information about the video you’re uploading.
4. On the next page, you’ll be able to upload your video file and specify the privacy settings (public or private): If you’d like to only select people you invite to be able to view your videos, choose “Private.” Otherwise, if you’d like anyone in the world to be able to view your videos, you should select the “Public” option.
5. To upload your video, press the “Browse” button to locate the video file on your computer and then press the “Upload Video” button:
Once you’re video has been uploaded, You Tube will automatically create an embedded code to copy and paste it to your website. Just click on the “Share” button and simply copy the code and paste it where your site ask for the code on your website dashboard. Youtube Video How To Screenshot 1024x608 How to Use Videos to Drive Traffic to Your Website

Why Videos Draws Traffic.

There are many video tools and website to use besides YouTube. Vimeo.com and Tubemogul.com are also popular video sites to upload and share not just your own videos but theirs also. Remember that videos are SEO friendly-especially YouTube since it is owned by Google. Google loves websites that use videos and gives you a plus score when ranking your site.
Since it is said that a picture is worth a thousand words, so are good use of videos. Just keep in mind that the shorter your video the more effective it is. Below is an example on how to use videos to drive traffic to your website.

Public Speaking: How To Deliver the After-Dinner Speech.

Dinner Speech Public Speaking: How To Deliver the After Dinner Speech.In the corporate world, you never know when you may be called on to deliver an after-dinner speech-perhaps to deliver an exciting announcement, or to be honored for something you achieved. After-dinner speaking is another form that individuals may have an opportunity to engage in. It can also be practiced under conditions resembling those of the actual occasion, that is, members of the class can be so seated that the speaking may become intimate in tone, and speeches can be selected that will serve for cultivating that distinctive, sociable quality of voice that, in itself, goes far in contributing to the comfort and delight of the occasional after-dinner audience.

Why A Unique Challenge

The real after-dinner speech deals much in pleasantry. Remember, your audience has just enjoyed a good meal-hopefully.  They are full and relaxed. They are in the mood for one thing–to be entertained! They’re ready to laugh! The tone of voice is characteristically unctuous. Old Fezziwig is described by Dickens as calling out “in a comfortable, rich, fat, jovial, oily voice.” Something like this is perhaps the ideal after-dinner voice, although there is a dry humor as well as an unctuous, and each speaker will, after all, have his own way of making his hearers comfortable, happy, and attentive.

How to Deliver

If you know of a good story, maybe a real-life story, the after-dinner speech would be a good time to share it-especially if it’s funny! But if not, one that is inspiring or motivational will still satisfy a somewhat relaxed and comfortable crowd. The after-dinner speech is often times more sociable than other speeches because many if not all in the crowd may be personal acquaints of yours. So audience engagement should be a little easier for the speaker.

A Sociable Touch

Ease and deliberation are first requisites in delivering the after-dinner speech. Nervous intensity may not so much mar the effect of earnest debate. The social chat is spoiled by it. Humor, as a rule, requires absolute restfulness. Especially should a beginner guard himself against haste in making the point at the finish of a story. It does no harm to keep the hearer waiting a bit, in expectation. The effect may be thus enhanced, while the effect will be entirely lost if the point, and the true touch, are spoiled by uncontrolled haste. The way to gain this ease and control is not by stiffening up to master one’s self, but by relaxing, letting go of one’s self.

An after-dinner speech may be a fun and unique challenge in the art of public speaking.  The good thing about the after-dinner speech is that it doesn’t have to be very long. The best are sometimes the ones that is “short and sweet.” Practice in the speech of pleasantry may have great value in giving a man repose, in giving him that saving grace, an appreciation of the humorous, in affording him a means of relief or enlivenment to the serious speech.

8 Effective Ways to Increase Your Social Media Reach

Social Media Reach 8 Effective Ways to Increase Your Social Media Reach  For most most of us, increasing your reach is the ultimate goal of establishing and maintaining a social media presence. But first things is first. In order to make social media an effective tool to reach out to others, you first need to generate a following — fans for your Facebook page, followers for your Twitter account and LinkedIn company page, etc.

The more fans and followers you have for your social media presence, the better reach you’ll have. And better reach means the potential to generate more leads for business. So at the very core of social media for lead generation, you must take steps to increase your reach. To help you get started, here are 8 effective ways to expand your social media reach.

8 Ways to Attract More Social Media Fans and Followers

1. Optimize Your Social Presence. First and foremost, you must make sure your presence is optimized. Make sure the bios/profiles for your social media accounts are complete and that they include clear and concise descriptions of your business, your company logo, and your website URL. And now that social media updates are included in search results, be sure you’re also optimizing your tweets, Facebook posts, and LinkedIn company status updates with keywords appropriate for your business, which could help you get found in search.

2. Promote Your Social Presence Everywhere. And by everywhere, we mean everywhere — on various pages of your website, on your blog, on signage in your storefront if you’re a local business, in print advertising, on your business cards, in your email marketing messages. Many social media sites now have official ‘follow’ buttons you can include on your website and blog. If not, you can create your own button and link it to your social media account. Twitter, for example, offers an official follow button that enables your site visitors to become a Twitter follower with just one click!

3. Share Useful, Valuable Content. It’s not just enough to promote your presence. You need to make your presence is something that’s worth following in the first place. Make sure your tweets, Facebook posts, and LinkedIn updates consist of valuable, useful, and engaging content. Avoid product-focused content, and instead, make your social updates consist of educational content that has the potential to attract more fans and followers. People follow brands in social media because they’re looking for something useful, not because they want to know about how great your products and services are.

4. Add Social Sharing Buttons to All Your Content. Just as you should be promoting your social presence in as many places as possible, you should also be enabling your site visitors and email subscribers to share your content with their personal networks as easily as possible. Add social sharing buttons (e.g. “Share on Facebook” “Tweet This,” etc.) to all of your content — on individual blog articles, in email messages, on landing pages for eBook and webinar downloads, within the pages of your eBooks, etc. By evangelizing your audience to share your content, you’ll have better potential to reach a broader audience that extends beyond your direct network of fans and followers. And if those people like the content that their friends are sharing with them, they may be inclined to become direct followers of you, too!

5. Find, Follow, and Build Relationships With People In Your Industry. Use tools like Tweet Grader, Twitter Search, and Twellow to identify other Twitter users in your industry. Start following them, participating in discussions, and engaging in conversations. Find and follow other influential bloggers and re-tweet their content. Follow back anyone who follows you. Participate in Twitter chats and hash tag conversations like #FollowFriday (#FF). Start following some of the people your followers (and the people you’re following) are following too!

6. Interact With Fans and Followers. Just as you should be regularly sharing educational, insightful content, you should also be monitoring your presence and interacting with your fans and followers. Ask questions, be engaging, and participate in discussions to create a presence worth following.

7. Create a Custom Facebook Welcome Page. Follow this quick tutorial to create a custom Facebook landing page tab to welcome first-time visitors of your Facebook page. Set the page as your ‘Default landing Tab’ (you can do this when you’re editing your page under ‘Manage Permissions’), and use the tab to encourage new visitors to ‘like’ you right off the bat!

8. Offer Incentives for New Fans/Followers. Make it so your social media presence is a must-follow. Research shows that 58% of Facebook users expect exclusive offers from business pages, so consider offering exclusive promotions and offers available only to your social media followers. Create a Facebook contest and make it a requirement for users to ‘like’ you in order to be eligible. Create an offer available only to Twitter followers that can’t be obtained elsewhere. Make it so that users need to follow you in order to receive specific perks.

Building your social media reach will take some time, but if you are committed, you’ll start seeing results.
By Pamela Vaughan at Hubspot.com

5 Reasons Why Businesses Need Social Media Advertising

Social Media Advertising 5 Reasons Why Businesses Need Social Media AdvertisingIn the competitive world of marketing, there are many ways to reach and engage customers. The “organic” way businesses advertise their products or services is the traditional methods that’s been used for centuries. Then there’s the method of targeting potential customers online with the help of social media and social networking tools. There are several reasons why to use social media to increase your business and improve your client base. Here are 5 reasons why businesses needs social media advertising.

Method Of Advertising is Changing

Businesses who use to depend much on the Yellow Page and newspaper classified ads are now finding that it doesn’t seem to be as effective as it did once before. The reason for this is because people read much of the news online and if they are in need for anything to purchase, they’ll just “google” it. Now even large industries are focusing on budgeting a large amount of their marketing expense to make their presence on social media.

An Effective Way to Find Potential Customer

A good fisherman knows where to look in order find the fish, as well as what bait to use. He goes where the fish is! Your business needs to know where to find their potential customers or client. Since millions of people now spends a lot of time on the net-on social media, you need to be where the people are- and that’s online. For example, 651 million people are on Facebook and that’s just one social media channel. So learning how to leverage social media to reach potential customers is like finding that spot where all the fish are. It can certainly prove to be advertising that works.

Aids Companies to Be More Sociable

Businesses, corporations, and industries are now learning that just throwing a good sales pitch in front of people may not be enough. The rules are different now on the net. With social media is all about engagement and mastering the art of interaction. Companies are even hiring or outsourcing social media managers to do just that-engage with potential clients. So because of social media, businesses are learning how to be more sociable, more conversational, in retrospect to “cold advertising,” and to many that’s a good thing.

Help Keep Up With the Competition

There’s no doubt that your competitors have already leverage the use of social media for their own advertising campaign. So to keep one step ahead of the competition is a good reason why a business would want to seriously consider using social media to promote their goods or services. There are so many tools, free and paid, that helps any business keep tabs on what the other guy is doing and how to adjust their advertising campaign accordingly.

Having a Social Networking Presence

With millions of people searching online everyday using search engines-Google, Yahoo, Bing, and others, it’s not only a matter of how to find people online, but how they can find you. A strong social networking presence can include the following tools:
• A website (Learn how to optimize to drive traffic to your site)
• A blog (A good blog shares content that can draw traffic)
• Social Media (Twitter, Facebook,Youtube, Linkedin, Foursquare, etc)
• Google Places (Put your business on the map)

Advertising That Works

Getting your small business one stage further, demands a new influx of promoting attempts you may not previously experimented with before. Social media marketing could very easily be this new wave that you are looking for. Whether you learn for yourself or outsource someone to help you-either way you will find accomplishment within your new advertising and marketing endeavors. You will  discover that it truly is advertising that works!

By Reginald Jackson

IC3: Fraud and Identity Theft Tops the FBI List of Cyber Crimes. How To Protect Yourself!

ic3 IC3: Fraud and Identity Theft Tops the FBI List of Cyber Crimes. How To Protect Yourself!
Many Americans own computers, and most couldn’t imagine being without one. As of 2009 around 365 million people worldwide own a computer, and because of social media, time spent online has tremendously increased. According to the Internet Crime Trends in a report released in February 2011, non-delivery of payment or merchandise, scams impersonating the FBI. and Identity theft were the top three most common complaints made to the joint FBI/National White Collar Crime Center’s Internet Crime Complaint Center (IC3) last year-according to its just-released 2010 Internet Crime Report. The report also includes a state-by-state breakdown of complaints.
In May 2010, the IC3 marked its 10th anniversary, and by November, it had received its two millionth complaints since opening for business.
Last year, the IC3 received more than 300,000 complaints, averaging just over 25,000 a month. About 170,000 complaints that met specific investigative criteria—such as certain financial thresholds—were referred to the appropriate local, state, or federal law enforcement agencies. But even the complaints not referred to law enforcement, including those where no financial losses had occurred, were valuable pieces of information analyzed and used for intelligence reports and to help identify emerging fraud trends.
So even if you think an Internet scammer was targeting you and you didn’t fall for it, file a complaint with the IC3. Whether or not it’s referred to law enforcement, your information is vital in helping the IC3 paint a fuller picture of Internet crime.

Additional highlights from the report:
• Most victims filing complaints were from the U.S., male, between 40 and 59 years old, and residents of California, Florida, Texas, or New York. Most international complainants were from Canada, the United Kingdom, Australia, or India.
• In cases where perpetrator information was available, nearly 75 percent were men and more than half resided in California, Florida, New York, Texas, the District of Columbia, or Washington State. The highest numbers of perpetrators outside this country were from the United Kingdom, Nigeria, and Canada.
• After non-delivery of payment/merchandise, scams impersonating the FBI, and identity theft, rounding out the top 10 crime types were: computer crimes, miscellaneous fraud, advance fee fraud, spam, auction fraud, credit card fraud, and overpayment fraud.
The report also contained information on some of the alerts sent out by the IC3 during 2010 in response to new scams or to an increase in established scams, including those involving:
• Telephone calls claiming victims are delinquent on payday loans.
• Online apartment and house rental and real estate scams used to swindle consumers out of thousands of dollars.
• Denial-of-service attacks on cell phones and landlines used as a ruse to access victims’ bank accounts.
• Fake e-mails seeking donations to disaster relief efforts after last year’s earthquake in Haiti.

Ways to Protect Your Computer

The same advice parents might deliver to young drivers on their first solo journey applies to everyone who wants to navigate safely online. A special agent in our Cyber Division offered the following:

- “Don’t drive in bad neighborhoods.”
- “If you don’t lock your car, it’s vulnerable; if you don’t secure your computer, it’s
vulnerable”
- “Reduce your vulnerability, and you reduce the threat.”

Below are some key steps to protecting your computer from intrusion:

- Keep Your Firewall Turned On: A firewall helps protect your computer from hackers who might try to gain access to crash it, delete information, or even steal passwords or other sensitive information. Software firewalls are widely recommended for single computers. The software is prepackaged on some operating systems or can be purchased for individual computers. For multiple networked computers, hardware routers typically provide firewall protection.

- Install or Update Your Antivirus Software: Antivirus software is designed to prevent malicious software programs from embedding on your computer. If it detects malicious code, like a virus or a worm, it works to disarm or remove it. Viruses can infect computers without users’ knowledge. Most types of antivirus software can be set up to update automatically.

- Install or Update Your Anti-spyware Technology: Spyware is just what it sounds like—software that is surreptitiously installed on your computer to let others peer into your activities on the computer. Some spyware collects information about you without your consent or produces unwanted pop-up ads on your web browser. Some operating systems offer free spyware protection, and inexpensive software is readily available for download on the Internet or at your local computer store. Be wary of ads on the Internet offering downloadable anti-spyware—in some cases these products may be fake and may actually contain spyware or other malicious code. It’s like buying groceries—shop where you trust.

- Keep Your Operating System Up to Date: Computer operating systems are periodically updated to stay in tune with technology requirements and to fix security holes. Be sure to install the updates to ensure your computer has the latest protection.

- Be Careful What You Download: Carelessly downloading e-mail attachments can circumvent even the most vigilant anti-virus software. Never open an e-mail attachment from someone you don’t know, and be wary of forwarded attachments from people you do know. They may have unwittingly advanced malicious code.

- Turn Off Your Computer: With the growth of high-speed Internet connections, many opt to leave their computers on and ready for action. The downside is that being “always on” renders computers more susceptible. Beyond firewall protection, which is designed to fend off unwanted attacks, turning the computer off effectively severs an attacker’s connection—be it spyware or a bot-net that employs your computer’s resources to reach out to other unwitting users.

For more information on Internet schemes and how to protect yourself online, see the following areas:

- FBI Cyber Crimes Stories
- New E-Scams and Warnings
- Bot-nets and Hackers and Spam (Oh My!)
- FBI Cyber Investigations
- File an Internet Crime Complaint

Over the past few years, the IC3 has enhanced the way it processes, analyzes, and refers victim complaints to law enforcement. Technology has automated the search process, so IC3 analysts as well as local, state, and federal analysts and investigators can look for similar complaints to build cases. Technology also allows law enforcement users who may be working on the same or similar cases to communicate and share information.

Because there are so many variations of Internet scams out there, we can’t possibly warn against every single one. But we do recommend this: practice good security—make sure your computer is outfitted with the latest security software, protect your personal identification information, and be highly suspicious if someone offers you an online deal that’s too good to be true.

How to Find a Legitimate Work From Home Job

Work At Home How to Find a Legitimate Work From Home JobFinding a work from home isn’t easy. It’s going to take some work and research to find a legitimate job. First, review the types of work at home jobs that are available, along with job listings. Then, check out the lists of companies that are known to be “telecommuting friendly” and hire employees or freelancers to work from home. Most of these employers list work from home jobs online.

Work From Home Jobs
Here are the types of work from home jobs that companies typically hire for.

•Call Center Jobs
•Home Agent Jobs
•Mystery Shopping Jobs
•Online Tutor Jobs
•Transcription Jobs
•Virtual Assistant Jobs
•Work From Home Job Listings
•Work at Home Company Directory
•Work at Home Career Information

Work at Home Job Listings
In addition to companies that typically hire employees that work from home, there are sites where you can find work at home job listings. Carefully review the listings you find, because you will find scams can slip through the cracks and get posted on even the best sites.

LinkUp
Job search engine LinkUp.com searches only for jobs on company web sites, so it’s a good way to avoid scams. Search using “telecommute” or “telecommuting” as a keyword to find legitimate work at home job listings.

SimplyHired.com Work at Home Jobs
Use Simply Hired’s “telecommute” search options for find work at home job listings from job boards, company web sites, and other sources.

Work at Home Listings From Job Search Engines
Job search engine sites allow users to search by keyword and location. If you have specific skills (i.e. insurance claims, customer service, web design) such by those skills and terms like work at home, freelance, telecommute, etc.

Craigslist
Search for work at home freelance positions by entering “freelance” or “work at home” as a keyword in the search box on the front page of the site. Otherwise, click on the city that interests you and review the list of job openings.

Job Boards
Monster, CareerBuilder, Yahoo! Hot Jobs and the other top job boards all contain work at home job listings. It takes some work just to weed through the postings, but, they are there. Search using keywords like “freelance” “telecommute” “work from home” and “work at home” as well as by the type of work you are interested in. Again, be specific.

Social Media Management

Another legitimate work at home opportunity of a somewhat a different nature, is to set-up your own business as a Social Media Manager or a Social Media Virtual Assistant. Helping individuals or businesses to set themselves up on Facebook, Twitter, Linkedin, or Youtube, and then to assist them in managing these social media tools and others, is in high demand. There are training programs for this type of work that you can simply search on the web.

A Word of Work From Home Warning

Jobs that promise you oodles of money with little investment of time and no experience aren’t legitimate. Legitimate work at home jobs are going to require that you have skills relevant to the position. Many jobs require skills like writing, graphic design, programming or web design, for example. If you don’t have any experience in the field(s) you are interested in, it’s going to be difficult to find an employer willing to hire you. Most employers who are willing to hire someone to work from home and want workers who can work independently and get the job done with little guidance.

Finally, please take the time to research every job lead you find and every site you visit carefully. Even sites that purport to be impartial sometimes aren’t. I just visited a site that supposedly had general information on telecommuting. They recommended their top sites, all of which happened to be affiliated indirectly with the first site and all of which charged a fee.

By Alison Doyle, About.com/Reginald Jackson

Public Speaking: Helping Students to Be Good Speakers in School

Student Speaker 2 150x148 Public Speaking: Helping Students to Be Good Speakers in SchoolI remember the first time I had to get in front of an audience to deliver a speech. I was in the eight grade and it was a very terrifying experience for me. But I survived! (Barely) Then I learned to gain confidence in my ability to speak, so speeches I gave afterwards wasn’t so bad.
Perhaps you can relate to this experience yourself. Eventually in time and with years of training and practice, I became a public speaker.

As people are thinking more of going into business for themselves, they find that being a good speaker to an audience about their business, products, or their services, can come in handy sometimes. So why not learn while still young to be confident in speaking! What will help a student to be a good speaker in school?
Your First Speech
For most of us our first experience as a public speaker was likely as a student. Do you remember having to get up in front of the class for some project or deliver a speech? Maybe it started out with Show n Tell. How did you do?
To me it seems that at every high school graduation I attend, your Valedictorian and your Salutatorian speeches all sound the same; bor—-ing! Even though what they said sounds good, it is often hurriedly read. But the recent graduation I attended, the Salutatorian must have taken a speech class because she spoke like a professional speaker and did an EXCELLENT job in her delivery-and I was impressed! So it is only fitting that we take a moment to address; rather in front of a class, or to an entire school assembly, or in college delivering a lecture, how students can also learn to be good speakers or how they can at least present themselves in front of their audiences-especially if they are to be graded, on how well they deliver.
How to Speak in Front of Your Peers
They key to students is the same with everybody else. Know your material and know it well. Research and study is important if you know ahead of time of what your topic is that you are to speak on.
One small advantage students do have is you know your audience. Because your audiences are classmates-some of them you have known for years. So you are aware of what they are interested in and what they are not. So try to use that to your advantage.
How to Cope With Stage-fright
When you get in front of your classmates to deliver your speech, how are you going to cope with standing in front of an audience? Since you know your classmates, pick out two quiet students that you know, and speak to them throughout your lecture. One to the right of you and one to your left. Try avoiding looking at your friends. Concentrate on your material since you have something important to say to them-something that they can benefit from. This will help you to take the focus away from yourself and demonstrate confidence in your delivery.
Always Stand Tall
If you are not using a podium or a speaker stand, you must stand up straight-starting off with both hands together about chest high in front of you and gesture slowly from one side to another. Then you can relax one hand to your side and continue to motion with the other hand. Guys try not to put your hands in your pocket! More on gestures will be discussed later.
If you are using a podium, don’t lean on it, or grab both sides with your hands as if you’re riding a roller-coaster. Stand tall and relax your arms and hands for effective gesturing.
Join Speech Classes
While still in high school or college, a student can be encourage to not only enroll in speech classes, but also participate in any speech competition programs that may be available. You’ll be surprised on how valuable that training can be later in life!
Keep in mind too, that posting their progress as a public speaker while in school, will no doubt be some of the best status report young people can share to their social media friends.
So if you are a student, why not learn while still young, on how to successfully present yourself in public.

By Reginald Jackson

The above article is a chapter from my eBook entitled “Public Speaking and Public Presentation.” What else is discussed in this unique publication? Click here and see now!

Study: Why B2B Marketers Use Social Media Marketing

b2b Study: Why B2B Marketers Use Social Media Marketing  Here’s a nice article by Adam Holden who wrote of a study showing how 93% of b2b marketers in early 2011 were using social media for marketing.

 

According to a recent study by BtoB Magazine, 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter).

The Big Three

B2B marketers overwhelmingly favor “the big 3″ social media channels, with LinkedIn being the most-used channel (72%). Facebook (71%) and Twitter (67%) are close behind, with those three channels forming the core of most B2B social media marketing efforts. Other channels used by B2B marketers include YouTube (48%), blogging (44%) and online communities (22%).

When asked to cite their single most important channel, LinkedIn again rose to the top with 26% favoring it. Most respondents identified lead-generation as the most valuable result of LinkedIn marketing. Facebook was the most important channel for 20%, while blogging (19%), online communities (14%) and Twitter (13%) rounded out the top tools. Facebook was cited as being a channel where users “pay attention”, while blogs and communities were cited for their customer feedback and engagement.

Despite being used by 67% of B2B marketers, Twitter was only the top channel for 13%, perhaps showing that Twitter is an important piece of the overall social marketing picture but not the best channel for B2B marketers to find value. According to survey participants, many marketers only see Twitter as a way to support website traffic and product/event promotions.Socia Media Marketing Chart Study: Why B2B Marketers Use Social Media Marketing
Challenges:

When B2B marketers were asked to identify their top three obstacles to adopting social media marketing, 70% identified a lack of resources as being the biggest obstacle. Other challenges faced by marketers include: poorly defined success metrics and key performance indicators (57%), lack of knowledge about social media (44%) and management resistance (22%).

Measurement:

One of the most interesting statistic to come out of the report is the lack of measurement by B2B marketers. About 75% of B2B marketers who conduct social marketing say they do not measure the ROI of their social marketing programs.

The Study:

This results of BtoB’s exclusive research study Emerging Trends in B-to-B Social Media Marketing: Insights From the Field focuses on how B2B marketers are leveraging social media. Conducted in March 2011 and based on the responses of 577 B2B marketers, this study not only looks at the demand for LinkedIn, Facebook, and Twitter but how marketers are using the unique applications to their best advantage across all marketing functions.
Does this data match your social media experience for your B2B company?

From socialmediab2b.com

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  • Reginald Jackson

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